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Market Research Analyst / Account Manager

Seattle, Washington, United States
November 28, 2018

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Wakako Tashiro

*** ***** ** ***. *** Bellevue, Washington 98004 206-***-****

Market Research Consultant


Serve as expert consultant to Nikon around innovative product ideas and business strategy (12 years)

Proven ability to develop relationships with global business executives and identify market expansion opportunities (12 years)

Broad range of knowledge of U.S. consumer electronics sector, spanning major electronics companies and retailers (13 years)

Strong skill in Excel, Power Point and data analysis (13 years)

Demonstrated strengths in analyzing data, identifying trends, and presenting reports to senior management (13 years)

Certified in Global Business Management (University of Washington Business School Seattle, WA)

Fluent in Japanese and English; heavy experience working in both countries and understanding their business customs/culture


Consumer Electronics Market Research Consultant 2006-Present

Owner, Tashiro Research Consultant, Bellevue, WA

Consult senior management at Nikon Inc. including the president, senior vice president of sales and marketing and 20 other top management and regional management staff

Present complex data and strategic recommendations including trends related to weekly price movements, new products, and retailer and consumer responses related to consumer electronics

Conduct weekly site electronics market research for retailers such as Best Buy, Wal-Mart, Target, Costco and

Analyze and share consumer confidence trends and monthly U.S. Retail Sales analysis

Investigate/analyze the financial and business activities of major competitors and CE retailers

Analyze trends involving the top 20 consumer electronics retailers based on annual sales data/metrics


Established an outstanding working relationship with the Senior Executives, Regional Managers and President of Nikon Japan to initiate new niche market opportunities in the consumer electronics division of the company

Attained trusted advisor status with the consumer electronic division senior analyst team at Mizuho Equity Research

Designed a database to capture pricing, demographics and location for multiple electronics retailers

Received recognition by Nikon for helping Nikon achieve #1 U.S. market share in the compact camera category

Predicted the bankruptcy of Circuit City and minimized Nikon Inc.’s damages related to unpaid inventory

Senior Equity Research Analyst Assistant 2004-2005

Reed Global Advisors, LLC., Bellevue, WA

(Mizuho Securities Co. Ltd.)

Assisted Senior Research Analyst with equity research report

Gathered and monitored data from Bloomberg

Facilitated meetings with investor relations representatives

Developed weekly Market Trend Report for investors

Proofread U.S. electronics industry trend monthly reports and interfaced with production and admin staff in Mizuho, Japan

Compiled daily U.S. news reports for the Mizuho electronics research group in Japan

Summarized and disseminated earnings announcement information to staff


Created a daily U.S. market news report system in Japanese

Established a consumer electronics retailer site research report which included feedback from sales people, customers and store promotions


Assistant Sales Manager 2002-2003

Nichimo International, Inc., Bellevue, WA

Negotiated price, quality issues and claims on seafood products

Analyzed market information and quoted prices to worldwide providers

Assembled and prepared documentation and official letters, including certificates of origin and health certificates for product purchases and sales


Established a relationship with NOAA Fisheries to obtain data that aided the sales team’s strategic sales planning

Acted as a liaison between quality control and fisheries suppliers to modify the manufacturing plan, improving quality and productivity of fish by at least 10%

International Operations Assistant 2000-2002

DMX/AEI Music Inc., Seattle, WA

Managed accounts and maintained contact with over 150 global affiliates

Ensured agreement documentation between DMX US and DMX Japan was mutually understood and correctly translated in both Japanese and English

Gathered and ensured delivery of international affiliate monthly sales reports to Director of International Business


Selected customized music and determined the cultural customer service needed for the first Starbucks store in Japan

Involved in creating the promotional video of AEI Music for Japan market as a narrator and director


1996Bachelor of Arts

St. Cloud State University, St. Cloud, Minnesota, Major in Performing Art and Minor in Mass Communications

Ruth Gant Piano Scholarship

2003Business Advantage Certification

University of Washington Business School, Seattle, Washington

Completed 196 hours of intensive business courses. Topics covered: Leadership, Finance, Accounting, Competitive Strategy, Business Law, Business Communications, Marketing and Negotiations, Human Resource Management, Career Planning

2003-2004 Global Business Management Certification

University of Washington Business School Seattle, Washington

Completed 3 quarters of Global Business courses. Topics covered: Global Law and Finance, Legal, Political, Cultural & Economic Factors, Techniques for Global Business Negotiation, Marketing & Trade Strategies


2018Bellevue Botanical Garden

Waterwise Garden Work Party

Contributed in maintenance of Waterwise Garden area

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