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Sales Marketing

Clemmons, North Carolina, United States
November 14, 2018

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Michael E. Czarnecki

*** ******** *****

Advance, NC 27006



Experienced senior executive with a record of growing revenues, increasing margins, and expanding markets. Adept at identifying opportunities, analyzing and solving problems, and managing teams to achieve goals and objectives.

Areas of Expertise include:

Domestic and International Sales

Developing new markets

Product Development\Styling

Developing distributorships

Strategic partnerships

Marketing and branding

Professional History

I.HP Fabrics, Inc., Winston-Salem, North Carolina – New company startup to supply the U.S. home furnishing industry.

May 2017 – July 27, 2018 – Director of Sales & Marketing

Hire and manage sales force.

Manage product development and styling process for company.

Create marketing program to emphasize products features and benefits.

Source new products that add value to HP Fabrics and our customers.

Create and implement plans and budgets to achieve goals and objectives of the company.

II.Flocktex Industries LTD, Kiryat Malachi, Israel – International supplier and manufacturer of flock fabrics to the home textile industry.

March 2016 – April 2017 Consultant

Reviewed and recommended changes to the following.

Product development process.

Product testing.

Marketing information.

III.Microfibres, Inc. Winston-Salem, North Carolina – World renowned U.S. and international Supplier of performance nylon velvets for the home furnishing industry and specialty markets.

2006 to 2015 – Senior Vice President Sales and Marketing

Create and implement sales and marketing goals and objectives of the corporation.

Manage domestic and international sales force.

Manage product styling of our two domestic manufacturing facilities.

Developed new international markets – South Africa and South America.

Member Board of Directors of Microfibres. Responsible for long term goals, objectives and profitability of corporation.

Member of team involved in the acquisition of our China plant (Nanfang).

Member – Board of Director China Plant.

1993 to 2005 – Vice President of Sales and Marketing

Managed the company-wide sales and marketing (domestic and international) for Microfibres Upholstery Fabrics Division.

Create and implement sales and marketing plans and budgets to achieve the strategic goals and objectives of the corporation.

Identified and developed products from concept to market introduction.

Developed new international markets (Russia, Ukraine, China) and found suitable distributors for these markets. Reached sales in excess of $29 million in 5 years.

Worked with major furniture manufactures to form strategic partnerships and increase our sales volume.

Managed and developed our off-site warehouse operations (Tupelo, MS, High Point, NC, and Kingston, Ontario). Sales in excess of $20 million per year.

1992 to 1993 – Vice President of Operations

Managed operations of two (2) plants (North Carolina and Rhode Island) with a total of 600 employees. Responsible for production, cost management, quality, safety, health and environment.

Improved inter-plant communication through an effective reporting system, weekly management meetings helping managers make better decisions.

Improved quality and reduced delivery time by emphasizing total quality management and the use of cross functional teams to solve problems.

Reduced customer returns and complaints by 25% through reestablishing better quality standards.

Re-accessed the department heads and supervisors. Made the necessary changes to promote team work and employee involvement.

1988 to 1992 – Sales Manager Prints

Supervised domestic sales force, prepared and presented company’s products at various trade fairs and shows both domestically and internationally.

Achieved sales increases of 20% per year on wet-prints for five (5) consecutive years.

Initiated sales of the company’s upholstery fabrics throughout Europe via manufacturers and distributors.

Developed warehouse system in the U.S. and Canada for our products. Established warehouses in Tupelo, Mississippi; High Point, North Carolina; and Kingston, Ontario to service local furniture manufacturers. Achieved sales volumes of over $18 million per year.

1985 to 1988 – Quality Assurance Director

Responsible for visiting customers and resolving all customer complaints.

Worked as the liaison between Microfibres and Chatham Manufacturing where our fabrics were being finished and inspected.

Reduced customer complaints by 10% per year.

IV.Wake Forest Cardiac Rehabilitation Program – Developed with Bowman Gray School of Medicine and Wake Forest University the first outpatient cardiac rehabilitation program in the state. Worked with over 100 new patients per year emphasizing exercise, diet, and psychological component of heart disease.

1980 to 1985 Assistant Director of the WFU Cardiac Rehabilitation Program

Working with the cardiologists at Bowman Gray School of Medicine. We established an outpatient rehab program emphasizing diet, stress management, exercise and treadmill testing to monitor progress.

Responsible for scheduling physicians to be on-site to monitor all cardiac exercise sessions.

Worked with insurance companies to achieve third party payment for this outpatient service. Blue Cross/Blue Shield of NC was first insurance company to recognize and pay for these outpatient services.

Enrollment in the WFU Cardiac Rehabilitation Program reached over 100 patients per year.


MS Degree Exercise Physiology, Wake Forest University 1979

BA Degree Business, Wake Forest University 1977

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