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Social Media Marketing

Jupiter, Florida, United States
October 22, 2018

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Laura Scotten 561-***-**** Jupiter, Florida

Marketing Communications Professional: Successful record designing, planning and executing marketing and corporate communication strategies to expand market share, and increase customer and employee satisfaction, in a diverse range of industries, both public and private – versatile and skilled at developing effective working relationships and leading cross functional teams, as well as working independently. Core Competencies & Skills

• Client Services Focused

• Communications Liaison

• Budget & Cost Control

• Brand Ambassador

• Effective & Measurable ROI

• Public Relations

• Event Management &


• Adobe Creative Suites &

Microsoft Office

• Digital Design & Photo


• Website Development &


• Social Media Execution

• Email Marketing

• PPC / SEO, Google Analytics

& working knowledge of HTML,

CSS, MySQL, JavaScript &


• Large Format Graphics,

Signage & PowerPoint


Professional Experience

Marketing Communications Specialist,

AMC ANDERSON-MOORE CONSTRUCTION CORP. LAKE PARK, FL 09/2016 – 06/2018 Role Oversaw, tracked ROI, and took the lead in developing and executing AMC’s marketing communications, public relations, social media, (2) websites, project and corporate photography, e-newsletters, new company brand, resumes, testimonials, project sheets, and requests for bid. Supported management, estimating and the business development team with proposal development, presentations, print and promotional collateral and events.

• Successfully developed and executed (2) new company websites, SEO and Google Analytics.

• Developed numerous proposals for bid, which resulted in being awarded many prominent and profitable projects.

• Developed and launched email marketing and social media campaigns that boosted SEO and brand affirmation.

• Efficiently and effectively incorporated new company branding which considerably differentiated AMC from the competition.

• Promoted AMC’s new business strategy and culture successfully through social media, print publications and local groups, such as: Chamber of the Palm Beaches, The SF Business Journal, Florida Hospital News and The national DDC Journal.

• Coordinated in conjunction with the business development team one of the most successful trade association events (Associated Builders and Contractors) in Palm Beach County. Marketing Specialist,

VELOCITY COMMUNITY FEDERAL CREDIT UNION PB GARDENS, FL 07/2014 – 09/2016 Role Supported Velocity’s (4) locations, (2) youth clubs, their primary charity organization (Peggy Adams Animal Rescue League), Florida Atlantic University’s Center for Autism and Related Disabilities Autism Friendly Business Program (FAU CARD), and Business Development concerning memberships, loans, community involvement, improving financial literacy, and other products and services. Essential Functions & Responsibilities

• Effectively executed marketing and sales promotions, coordinated programs and collateral materials – always meeting deadlines and promotional goals, and increasing membership.

• Managed (2) youth club programs and the success of the Credit Union’s primary charity organization (Peggy Adams) – encompassing teaching engagements to improving financial literacy, fundraising, branding events for employees, and events to drive and retain membership. One of which events resulted in Velocity’s largest membership and board member turnout, media coverage, and raffles that raised over $500 for Peggy Adams Animal Rescue League.

• Supported all locations’ event and marketing efforts, managed social media and PPC, blogs, copywriting, statement messages, internal and external emails and newsletters, photography, membership contests, website updates and promotions, marketing brochures, sales kits, signage, and other promotional materials ensuring that promotions were released in a timely manner, properly implemented at all locations, and met regulatory compliance guidelines.

• Developed a successful GEO Targeted marketing campaign, including banner advertisements, which increased vehicle loans.

• Qualified and assisted in implementing FAU CARD supporting community inclusion and becoming part of the Autism Friendly Business initiative. Executed at Velocity CARD’s objectives to increase autism awareness and support community inclusion by creating safe spaces and no judgment zones for people with autism and their families.

• Thrilled to have supported Financial Literacy for the Youth ‘The Smart Way to Save Money!’ Taught elementary level students how to manage, save, use and invest/give/donate their money, and still save: SAVE, SPEND, INVEST and GIVE. Students learned to set short and long-term savings goals. To save first for short and long- term goals, not last, cut their expenses, and to be smart shoppers.

• Conducted market research, ROI, and provided statistical support to various departments, supported objectives and measured their success.

• Assisted in marketing and sales planning, including analysis of competitive products/services and selling techniques, legislation, budgets, pricing and distribution.

• Conducted market research and made recommendations for product/service modifications or improvements.

• Managed membership complaint/grievance response activity. Scheduling Manager/Operations Assistant/Office ADM., HORIZON TILE & CARPET, INC. Jupiter, FL 8/12 – 7/14

• Reliably organized, planned, and executed resources to successfully complete multiple construction projects on time and under budget.

• Productively oversaw construction schedule, the allocation of personnel, equipment, materials, and the project's budget while consistently meeting deadlines.

• Possessed critical skills that in turn kept the projects on schedule and within the set budgetary parameters through clearly established project objectives.

• Responded quickly to the changing needs of clients, such as: changing size and scope of the project, which can affect costs, completion time, materials and submittals, the number of employees needed to successfully complete the project and the quality of work done.

• Flexibly adapted to abrupt changes, through good forethought, patience and preparation, while keeping a good rapport with the client.

• Previously Office Admin. and Bid Asst. - 08/12-07/13 Marketing Communications Manager – Conservation, Safety, Corporate & Consumer Initiatives, FLORIDA PUBLIC UTILITIES West Palm Beach, FL 11/2002 – 11/2010

• Consistently and within budget, developed and executed marketing and corporate communication initiatives and business development plans for (5) diverse, corporate divisions, in addition to crisis, event and product related media advisories for the natural gas, electric and propane business units, which expanded ROI.

• Developed and launched a successful appliance promotion program, which resulted in a 244% increase in sales.

• Annually managed more than $1 million in projects (budget), while achieving significant savings and production costs.

• Instrumental in receiving a compliance rate of 100% from the Florida Public Service Commission’s Regulatory- Compliant Energy Conservation Communication programs for electric and natural gas operations.

• Successfully supervised a variety of corporate brand and product marketing activities, closely collaborated with senior management, analyzed competitive advantages, and improved customer experience.

• Efficiently tracked industry and market trends to determine qualified leads and develop successful metrics that increased future growth.

• Reliably prepared and released timely media advisories generating consistent media coverage. In addition to quarterly, employee newsletters that fostered commitment and appreciation, and corporate PowerPoint presentations, Green Bag Lunches, and conservation events increasing the awareness of natural gas, business units, and conservation programs.

• Effectively managed: Internet content and implemented landing pages, corporate photography, graphic and digital design, and copywriting resulting in reduced creative costs, expedited project development with excellent ROI.

Entrepreneurial Venture Owner/Designer, SMART DESIGN & COMMUNICATIONS, LLC Jupiter, FL 07/2001 – Present

• Designed and executed multiple marketing communication projects for various clients while always meeting deadlines, staying within budget and capitalizing on ROI.

• Successfully interpreted customer data (Google Analytics and Ad Words) to strategically direct and fulfill marketing goals and maximize ROI.

• Developed and launched successful websites, PPC / SEO, and landing pages, email and direct mail marketing campaigns – all resulting in a 100% increased awareness and sales.

• Designed and executed various logos, marketing materials, and branding that furthered corporate/product value and affirmation.

Marketing Manager/Vice President,


• Instrumental in developing and implementing new company branding which increased company awareness and value.

• Developed procedures that improved production to successfully meet deadlines and enhance customer experience, as well as metrics for future growth.

• Developed and managed all facets of corporate marketing campaigns and events, in addition to allocating sales efforts. Fostered a new client base and enhanced relationships with existing clients, resulting in a 110% increase in sales.

• Timely and economically managed account sales, produced digital designs, executed production projects, purchased materials and developed client proposals. Designed and produced honored tradeshow displays, trial exhibits, print collateral and logos.


• B.S. Communications and Advertising, Minor, Graphic Design – Florida State University, Tallahassee, FL

• A.A. Advertising Design – Palm Beach State College – Palm Beach and Lake Worth, FL

• U.I. and Web Development – PC Professor, West Palm Beach, FL Activities

• Consulted on behalf of a countywide marketing energy conservation program.

• Full-time and part-time, volunteer in a rewarding educational work which tremendously helped to improve a child’s reading and academic standing.


• Awarded the “Best Integrated Promotion Award” by the Home Builders Association of Metro Orlando, FL.

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