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VM, Internal & External branding, Fixtures, New Store rollout

Bangalore, Karnataka, India
7000 QAR per month
August 17, 2018

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E-mail :

Christopher A J Phone : 953**-*****

With over 10 years of rich experience in the retail industry, I am a keen retail professional with expertise in Client Service - Visual merchandising, Advertising & Promotion, In-store management, New Store rollout & Project management. A passionate team player, who aspires to reach higher levels in this industry. Work Experience

Patanjali Ayurved Ltd., since Oct 2017

Designation : Regional Manager South – Media & Branding Responsibilities: Job involves branding of outlets, increasing visibility to promote the Brand & opening new outlets in 5 south Indian states also handling Brand Executives in each state, collecting reports from them & reporting to HQ weekly. Identify new vendors for Retail Fixtures, ACP Signage, GSB & ISB also working with existing vendors, negotiating cost as per our fixed rate card. Auditing Vendor facility, Material, Print & Execution at store level. Achievements: Successfully completed execution in more than 35000 outlets across the region in 6 months. Signed up more than 15 vendors in small cities to ease the installation process. Perennial Design international Pvt Ltd., Bangalore March 2015 Aug 2017 Designation : Client Services & New Business Manager (VM) Responsibilities: Visit Spencer stores & update the VM requirements to Client for Spencer’s retail. Quality Audits of Stores / Vendors to fulfill all the VM requirements for existing & new projects. The key tasks involve: briefing and working with the creative studio, creating work orders, understanding client requirement and ensuring timely execution of the job, Vendor management & manage VM budget. Achievements: Was part of the team that designed & developed the Retail fixtures, Packaging, Label & Tags and the floor plan for the Spencer’s owned Apparel brand “ 2Bme”. Successfully launched SOL (Store of Learning) before the launch, evaluated the error’s & finally launched the Apparel brand across the country. Cheil India Pvt. Ltd., Chennai June 2012 to Feb 2015 Designation : Associate Account Director – VM QC South Responsibilities : Handled deployment for Samsung India for south India. The role included VM audit for more than 120 stores a month (excluding Upcountry), Promos & Training regional VM’s on adherence to VM guidelines and seamless execution & Track VM activities & store coverage. Achievements: I was a part of the team that launched Online VM tracking system for a live Deployment status daily. Successfully trained more than 200 VM’s on the application & did live testing across South India, the guidelines are followed till date in the system.

Shoppers Stop Ltd., Bangalore Oct 2008 to Aug 2012 Designation : Senior Executive- Unit VM Head

Responsibilities : As the VM Head I was responsible for managing store operations for 3 locations. Daily Audits, Timely executions, Devising the VM SOP for the store, Managing VM budgets, Vendor Management, In-store communication to ensuring a customer ready store every morning.

Achievements: Promoted to Area Visual Merchandiser within a span of 2 years. Pepsico India Holdings., Bangalore June 2006 to Sep 2008 Designation : Client Service - Visual Merchandising Responsibilities : The Company works with VM Heads in Bangalore for Store Branding / New Store roll out & Product launch. My contribution to the team was majority of improvisation of Visual Merchandising guidelines in the system

& partner, Print & Production Management, Adherence to MPM and ensuring timely execution. Co-ordination & Execution for readiness of the venue for Events.

Achievements : Further groomed as a Sr. Visual Merchandiser & applied the learning in launching more than 300 outlets.


Educational Qualification : B.A.

Technical Qualification : Certificate Course in D.T.P. Personal Details:

Date of Birth : 09. 02. 1978

Nationality : Indian

Languages known:

For Communication : English, Hindi, Kannada, Telugu, Tamil, Malayalam& Urdu

Read &Write : English, Hindi & Kannada

Interests & Hobbies:

Enjoy Movies & Music

Trained Soccer player and indulge in weekend coaching to kids

Passionate about Cooking & Reading

Thank you


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