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Marketing and Sales Leadership

Tampa, FL
September 20, 2018

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**** ****** ** **** ** ***** 321-***-**** Skype: matt_14555 Page 1 of 3


Demonstrated Background in Digital Marketing Leadership, Project Management, Marketing Communication, Strategic Marketing Planning, Market Share Expansion, Budgeting, Social Media Marketing, Marketing Automation. Accompanied with proactive coordination, highly organized, and problem-solving skills Innovative digital marketing professional with exemplary performance record in delivering digital projects on time and within budget through proper team implementation and management. Brings an in-depth understanding of internet tools, trends, and business models to raise an organization's visibility across various channels and platforms. Recognized for formulating and implementing robust and results-driven digital marketing/social engagement initiatives that establish branding and market dominance; increase customer retention and aggressively expand market share to generate revenue. A strategic thinker, team player and leader, respected for particularly strong vendor/client relationship development, exceptional communication and team development skills; coupled with outstanding capacity to effectively identify and exploit new opportunities. Excels at creating engaging content marketing across digital properties, maintaining cutting-edge knowledge of the online content space, and the rapidly-evolving social and mobile ecosystems. Now seeks a leadership position that allows effective utilization of existing skills and gives an opportunity for career advancement. KEY AREAS OF EXPERTISE

Team Building/ Leadership Client and Vendor Relationship Management Marcom Marketing

Project Management Demand and Lead Generation Implementation Staff Train and Development

Marketing Operations Mgmt. Business Development Management Sales Strategy Management CORE COMPETENCES

Digital Marketing Management: In-depth knowledge of digital marketing fundamentals, Content Creation, SEO, SEM, Social, Email, and Marketing Automation best practices. Has a track record of directing development and execution of innovative digital initiatives, marketing campaigns and programs encompassing diverse digital channels to develop customer-centric marketing experiences that expand businesses’ online footprint and helps to grow revenue.

Project Management: Wealth of experience leading the implementation of multiple digital marketing solutions projects across a variety of industries at the same time. Demonstrated ability to manage C-level communications and partner with key business stakeholders to accelerate business value with confidence and predictability resulting in new service revenue. Proven track record of training and mentoring employees into customer valued professionals.

Marketing Management: Extensive expertise in the marketing setting, with proven capacity to develop and execute marketing strategies across regional markets and customer segments. Able to leverage market research, industry analysis and customer insights to anticipate and counter competitive actions, build consumer loyalty and ensure market share leadership.

Sales Management: Proven capacity to hire, train and direct high-performance sales teams to outperform sales quotas and accelerate sales through highly effectual sales and marketing strategies, client-centric services and incentives that convert competitor's customers and prospects to consistent customers. Identify and exploit sales opportunities through tactical planning and solid business acumen

Business Development: Solid background generating new business from new and existing clients, prospecting, networking and developing/maintaining strong client relationships. Experienced in developing and executing digital marketing strategies that increase market share and sales. Identify/capitalize on growth opportunities through analysis, product expertise, and sound business instincts.

Entrepreneurial Skills: Exceptional entrepreneurial skills demonstrated through start-up and co-ownership/management of thriving businesses, including a digital media marketing firm; plotting and orchestrating the business’ launch and expansion, staff recruitment and training, driving aggressive marketing efforts, whilst enduring economic turmoil and market volatility for 9 years. ACADEMIC BACKGROUND & CERTIFICATIONS

Bachelor’s Degree in Economics; University of Colorado Denver MATTHEW MCCLUSKEY 321-***-**** • Page 2 of 3


Digital Sales Manager Gannett- USA Today Networks FL 2016-2017 Key Responsibilities:

Business and team development within budgets, responsible for achieving goals in overall digital sales and completely owning the sales numbers. Oversaw the development of new monetization opportunities through complete lifecycle of sponsorships and RFP initiatives. Conducted trainings in digital sales for new and existing sales reps while establishing procedures for training and assessed performance through set KPI’s to determine effectiveness.

Select Accomplishments:

Responsible for local office’s entire digital budget and aggressive digital expansion to meet company expectations, by inspecting, managing, and forecasting sales team’s revenue through pipeline analysis.

Built and developed a digital sales team of 6 from ground up, including the hiring, training, mentoring, and promotion of digital sales reps into management.

Generated and contacted leads for business development opportunities to exceed expectations for sales budgets of $8 million through Outside Sales, Sponsorships, and RFP’s with an overall avg. of 97% to goal for the year.

Implemented a 6-person team in developing a complete sponsorship programs including all planning, design, research, lead development, and execution for Space Coverage, Podcasts, and USA Today Food App.

Owned all RFP’s lifecycle including locating requests nationwide, analyzing requests, building RFP/SOW, bid creation and formal submissions each averaging $125k-$1million.

Consulted clients on a holistic approach for their advertising, utilizing consultative solution selling strategies for digital, print, sponsorships, initiatives, promotions, and seasonal sales.

Leveraged data insights from Polk Data, Nielsen, Google Insights, and Claritas PRIZM to illustrate segmentation, market solutions, and market reporting to gain favorable advantages for sales calls with current and potential clients.

Personally, negotiated contracts for larger account clients with average sales ranging from $200k-$800k spend annually.

Created a weekly training program “Cyber Café” for rep development in techniques, trends, product updates, in addition to the 23 formal trainings in 10 months.

Hosted and spoke at sales events with 50+ attendees discussing advertising opportunities and how it can impact their businesses.

Presented proposals to executives, boards, marketing teams, and PR/advertising agencies to increase customer acquisition and/or retention

Conducted weekly rides with sales team to assist in larger account sales and techniques to ensure budgets were met.

Selected for 8 day European excursion, as an incentive trip host for Gannett East Group’s Spain trip with client’s spending

$500k-$2million annually.

Digital Marketing Officer Enlightenment Media Inc., FL 2003 - 2016 Key Responsibilities:

Co-founded and guided business development of digital project strategy initiatives for this digital media marketing firm specializing in delivering brand awareness and customer acquisition to client businesses in various verticals. Utilizing tactics of demand marketing and lead generation to target audience personas from display ads, paid searches, paid social ads, organic search, reviews, email, and social engagement; established procedures, trained staff and assessed performance to grow the business. Select Accomplishments:

Steered a 10-person team in overhauling and re-launching SEO, PPC, Retargeting, Automation, and Social Media initiatives resulting in an increased market share and online presence.

Orchestrated client’s media buying on Google/Bing/Double Click/Right Media/Adroll/ with monthly budget in excess of

$1.1 million monthly budget.

Built and executed national and international online lead generation campaigns through PPC, SEO, Retargeting, Email, for clients and affiliate partnerships with search engines, retargeting ad platforms, and major CPA networks on performance basis.

Owned holistic solution creation for all Tier 1 clients including engaging with business executives to uncover goals and requirements, conducting in depth market and internal processes analysis, creating RFP’s, and negotiating contracts.

Designed and architected marketing automation work flows, segmentation, and triggers for Tier 1 clients.

Consulted and trained client’s staff in-market and remotely on using marketing automation, social media tools & technologies, and set up internal processes to manage customer feedback and social media activity.

Authored and instituted social media policies and protocols to greatly enhance customer acquisition, customer service and PR.

Oversaw the planning, implementing, directing, and coordinating technology projects with remote team members.

Restructured agency’s brand, product suite, and pricing strategies to align with newer technologies, maintain market share, and stay on the cutting edge of digital media marketing.

Successfully spearheaded multiple national and international media campaign projects, simultaneously, on time and within budget.

MATTHEW MCCLUSKEY 321-***-**** • Page 3 of 3

Area Digital Sales Manager AT & T Advertising Solutions, Melbourne - FL 2009 - 2011 Key Responsibilities:

Orchestrated all aspects of sales and business development; crafted and implemented sales/business development plans and strategies Select Accomplishments:

Presided over a field internet sales territory of over $20 million in local search advertising sales across the Space Coast and Treasure Coast of Florida.

Marketed value added propositions and services to small and medium sized businesses through Paid Search, Online Display, Mobile, Pay Per Call, and

Constantly exceeded goals and remained in the top 20 area sales managers within AT&T Advertising.

Sold $1 million in internet marketing products during the first quarter of 2011. Search Engine Marketing Manager AT & T Advertising Solutions, Melbourne - FL 2008 - 2009 Key Responsibilities:

Oversaw SEM campaigns for 100s of local business accounts; mentored and directed Advertising Sales Representatives; offered sound search engine marketing advice to develop and maintain client’s internet marketing strategies for increased ROI Select Accomplishments:

Pioneered 100s of PPC campaigns for optimal performance and ROI through optimization of KW’s/ ad copy.

Recommended and delivered value propositions for AT&T’s Internet Marketing products to new and existing clients.

Guided up to 30 Sales Reps from multiple branch offices – Melbourne, Cocoa Beach, Vero Beach, Stuart, and Port St. Lucie.

Boosted internet marketing revenue through mentoring and developing sales staff’s knowledge of internet marketing products

Crafted and executed robust marketing strategies, which resulted in new clients, additional opportunities with current clients Marketing Director Carpet Busters, Inc., Denver - CO 2002 - 2007 Key Responsibilities:

Conceptualized, launched and led all aspects of the business including marketing, business development, and management activities Select Accomplishments:

Established market presence, created brand image, and grew market share by delivering successful SEO/SEM campaigns.

Initiated highly-effective cross media campaigns, Digital, TV ads, print, and direct mail.

Multiplied revenue by 75% through sourcing & securing contracts with Centex Homes, Pulte Homes, and VCG Holdings.

Identified and orchestrated annual deals with Qdoba Mexican Grille to secure service contract for all 50 locations all over Denver metro area.


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