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Marketing Manager

San Diego, California, United States
February 12, 2018

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Neil Silverthorn Contact Info: 619-***-****

Professional Experience

Director Sales & Marketing (short-term contract consultant), The Whole Journey

October 2017 – December 2017

Planned, directed & executed lead generation programs that grew email contacts and social media fans

Website and technical lead, managing design, function, up-time, security, technology integrations and maintenance

Optimized sales funnels for existing ecommerce programs + new funnels to sell current & future programs

Directed & managed consultants, agencies and partners engaged to support sales and marketing efforts

Measured and reported performance of all digital marketing campaigns from opt-ins to sales compared to goals (ROI)

The Whole Journey (Encinitas, CA) is an e-commerce nutritional health business within the health and wellness industry.

It is a small business with annual sales under $2M.

Digital Marketing Manager, KMSB Fox 11 – Television

February 2017 – June 2017

Trained sales team on Tegna digital advertising product features and benefits, and provided coaching and development to maximize sales and customer satisfaction

Managed broad digital fulfillment team charged with creating a full pipeline of digital ad business and strong ROI

Created multi-platform digital advertising campaigns across website, mobile, search marketing and other offerings

Provided company-wide knowledge for display ad sales, mobile advertising, web development, social media advertising, PPC advertising, email marketing and OTT streaming ads

Enhanced success of television advertising account executives sales calls as digital products advertising expert

KMSB Fox Channel 11 (Tucson, AZ) is one of 46 television stations owned and operated by Tegna, Inc.

Digital Marketing Specialist, Viejas Casino & Resort

August 2015 – February 2017

Managed all digital marketing assets at Viejas Casino & Resort including:

Front-end website design and development management on multiple Drupal & Wordpress CMS platforms

Email marketing management for multiple campaigns sending over 1M emails monthly

Social media marketing management for multiple social media platforms

SEO/SEM management for multiple websites

Digital analytics management for all digital assets

Viejas Casino & Resort (Alpine, CA) annual sales of $500M+, is a resort property located 30 miles east of San Diego. Viejas with over 2000 employees is known throughout San Diego County as a live event entertainment destination, featuring a large casino, hotel, multiple fine-dining restaurants, multiple bars featuring live entertainment, a factory outlet mall, bowling alley, as well as an ice and roller rink.

Digital Marketing Specialist, Image-Minded

January 2009 – August 2015

Provided digital marketing consultation and services for mid-sized businesses nationwide

HubSpot Certified Partner, HubSpot COS Design Certified, HubSpot Inbound Certified

Developed business websites that increased visitor traffic, increased relevant links, and increased SEO rankings

Performed search engine optimization techniques including research, implementation, analysis and reports on successful SEO strategy proven to attract more target visitors

Educated and trained clients on implementing and maintaining social media marketing practices for business

Designed and launched successful email marketing campaigns that convert prospects into customers

Designed & provided web analytics results that accurately measures strengths and weaknesses of online efforts

Trained clients to utilize blogs, video, digital press releases and service communities to increase brand awareness

Sales & Marketing Regional Manager, O’Brien Watersports

March, 2001 - December, 2008

Responsible for regional and national marketing and sales support

Developed, tested and marketed exciting new products

Coordinated event planning, photo / video shoots, and field product testing nationally

Created digital marketing email campaigns, marketing programs, website activity and trade show content

Developed and managed new product launch plans

Provided sales support and training to key regional accounts, including distributors and national retail chains

Implemented O’Brien brand strategies with customers utilizing category management initiatives

Professional Summary

10 years digital marketing expert with success generating online traffic, leads and new customers

20 years marketing management, elevating the awareness, performance and profitability of consumer brands

Positive sales and marketing leader with demonstrated ability to build, train, and manage teams, multiple clients and marketing projects simultaneously

An accomplished business development strategist and consultant experienced from concept to delivery in digital marketing, print, production, marketing solutions, marketing communications, event marketing and on-site promotions to B2B and B2C markets in multiple industries

Digital Marketing Skills: HubSpot Certified, Google Certified (AdWords, Analytics, Mobile Sites), Facebook Certified (Blueprint), SEO, Web Analytics, Email Marketing, Social Media Marketing, Paid Search Marketing, YouTube Advertising, Contextual Display Advertising, Website Marketing, Front End Website Development

Computer Skills: HTML5, CSS3, JavaScript, JQuery, Drupal, Hubspot, Wordpress, WooCommerce, Shopify, Infusionsoft, Trumpia, Salesforce, Dreamweaver, Photoshop, InDesign, Project, Outlook, Excel, Word, PowerPoint, MAC and Windows OS

Marketing Management:

Experienced in all aspects of digital marketing including paid search marketing (SEM), social media marketing, email marketing, display advertising, web analytics, custom website development and search engine optimization (SEO). Offline marketing experience includes ad agency management, marketing plan development and implementation, consumer trend and industry analysis, event marketing, brand and product positioning, product merchandising, product forecasting, pricing, margin, and ROI analysis. Superior writing skills to draft and edit marketing campaigns, website content, email advertising, blogs, press releases, marketing collateral, promotional materials and sales tools. Company spokesperson for PR and media opportunities. Managed marketing department teams as well as professional and amateur athletic teams. Introduced successful unique products worldwide. Profit and loss accountability, responsible for sub $100k to $2m marketing budgets.

Product Management:

Have collaborated with sourcing (both domestic and international), purchasing, manufacturing, art departments, sales, engineering and marketing to develop, test and market exciting new products that exceeded company revenue objectives and satisfied consumers worldwide. Conducted market research, designed product packaging, created product copy, product specifications, and negotiated vendor contracts. Managed the development of advertising, sales collateral, sales promotions, point-of-purchase displays, and trade show product presentation. Maintained product category profit and loss responsibilities.


Bachelor of Science; Business Administration Marketing

San Diego State University

Current Certifications

Google AdWords, Google Analytics, Google Mobile Sites, Facebook Blueprint

Updated February 2018

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