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Marketing Director

Marietta, Georgia, United States
January 06, 2018

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770.***.**** Atlanta, Georgia

Teresa Carvalho

Marketing Professional

Strategic marketing leader with over fifteen years of experience in designing and executing effective marketing plans that enhance brand awareness and drive business growth. In-depth knowledge of brand, digital, and inbound marketing practices. Concentration in business-to-business marketing with a proven record for building high impact teams and delivering measurable results through collaborative leadership. Branding • Blogging • Content Marketing • Copywriting • Customer Retention • Demand Generation Digital Marketing • Direct Mail • Email Marketing • Inbound Marketing • Influencer Marketing • Lead Nurturing Marketing Analytics • PPC • PR • Product Marketing • SEO • Social Media • Video Marketing • Website HIGHLIGHTS

• Increased email open rates 2.6x and click rates 6.2x through database analytics and A/B testing

• Managed content strategy that produced need-based content with submissions rates as high as 53%

• Executed 90-day direct mail creative test resulting in new control that achieved 2x app rate

• Developed a thought leadership, online content site, and increased subscribers by 18%, contributors by 27%, and won a media creative award with official media launch

• Developed a multichannel content program to improve customer life cycle value and achieve 65% renewal rate

• Produced over 500% ROI through targeting tools that aligned efforts with highest potential leads

*Managed multiple marketing automation, content management, and CRM systems, including HubSpot, Pardot, Act-On, WordPress, NetSuite, Zoho, Microsoft Dynamics, and Salesforce. EXPERIENCE

Vanco Payment Solutions, Atlanta, Georgia • Mar 2015 – Present A market leader in electronic giving and payments for faith-based organizations. Director Brand and Communications

Led brand strategy and marketing execution for prospect, client, and partner channels. Responsible for managing in-house creative team and agencies to develop relevant content and campaign plans per buyer’s journey. Directed inbound program achieving conversion and MQL goals and increasing email open rates 2.6x and click rates 6.2x. Introduced an endorser brand strategy and launched new faith-based product suite. Developed an independent online content channel for industry influencers and released the first national faith-based consumer giving research report. TransCentra, Atlanta, Georgia • Jan 2014 – Mar 2015 One of the largest billing and payments providers in the U.S. Senior Marketing Manager

Directed marketing strategy to drive brand awareness, demand generation, and organizational goals. Responsible for developing new brand identity and launching inbound marketing program. Defined company voice, image, and positioning. Managed content creation, list management, campaign planning, SEO strategy, and website development. Implemented new blog and social sites. Managed content, media, and public relations agencies. CAN Capital, Atlanta, Georgia • Jan 2013 – Jan 2014 The largest, most-experienced finance specialist for small businesses in the U.S. Marketing Director

Managed creative team to achieve target response and conversion rates for the direct, partner, and renewals channels. Reduced cost per piece of renewals direct mail by 50%. Developed a multichannel program to improve customer life cycle value and achieve 65% renewal rate. Executed 90-day direct mail creative test resulting in new control that achieved 2x app rate. Collaborated with senior leaders to build a new corporate architecture and brand identity and executed the rollout across internal / external channels. Pg. 2

770.***.**** Atlanta, Georgia Teresa Carvalho

Marketing Professional

ISGN, Atlanta, Georgia • Oct 2011 – Oct 2012

Global, private company providing end-to-end services and technology to the mortgage industry. Director, Marketing Communications

Established the strategic direction and vision for a global marketing communications team to ensure all internal and external communications aligned with the corporate identity. Responsible for launching new company intranet, social media marketing, and marketing automation. Managed key messaging, branding, advertising, lead generation, database strategy, and customer retention.

Altisource, Atlanta, Georgia • Apr 2010 – Oct 2011 Global, public company providing services and technology to mortgage and real estate industries. Manager, Strategic Marketing

Managed marketing and intellectual property strategy for the company and more than 15 sub-brands. Worked directly with executive team and legal department to build brand architecture and define relationship of sub-brands to parent company. Developed sales enablement tools and print and digital collateral for over 20 service offerings. Implemented new RFP system. Managed public relations, advertising, events, partner marketing, and internal communications. CT Solutions Group, Atlanta, Georgia • Sep 2007 – Apr 2010 Independent consulting firm specializing in brand, communications, online marketing, and strategic planning. Managing Partner

Developed strategies to grow revenue and extend or build the brand for a diverse set of clients from start-ups to Fortune 100. Responsible for creating and managing innovative marketing plans, brand identities, and print and digital marketing campaigns. Built and launched multiple web, social, and blog sites. Managed tracking and analytics for all marketing efforts. Implemented CRM, marketing automation, and customer service systems. HomeBanc Mortgage Corporation, Atlanta, Georgia • Jul 2001 – Aug 2007 One of the largest public, retail residential mortgage lenders in the Southeast. Director of Marketing

Directed field marketing operations to acquire new business and expand existing revenue opportunities. Responsible for targeted marketing and advertising campaigns, events, sponsorships, and multimedia training programs. Developed custom, on-demand sales collateral, and strategic targeting / ROI tools. Managed alliance / partner marketing programs and value-added services. Supervised 15 associates across the Southeast. EDUCATION

University of Georgia, Terry College of Business, Atlanta, Georgia: Master of Business Administration Florida State University, Tallahassee, Florida: Bachelor of Arts in Theatre and Motion Picture and Recording Arts RECOGNITION AND AFFILIATIONS

Three-time Nominee, HomeBanc Leader of the Year

Winner, HomeBanc Hero Award (outstanding service recognition) Member, Marketing Leadership Council

Member, American Marketing Association

Volunteer, Atlanta Chapter of Community Consulting Teams

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