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SEO - CRO/Digital Growth Marketer - Social Media

Location:
Berkeley, California, United States
Posted:
January 23, 2018

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JOHN L. ALLEN **** Kittredge # ***, Berkeley, CA *4704

510-***-**** ac35s1@r.postjobfree.com

Experience:

Splunk.com

Sr SEO Specialist San Francisco, CA (01/17 – 12/17) Google Penalty Recovery

Increased Customer Pipeline Acquisition

All Splunk.com's webpage rankings, quality of traffic, and customer acquisition pipeline was suffering globally because of a Google algorithmic penalty. I was able to ascertain the conflicting backend HTML/CSS code and content issues affecting the global web properties. I then worked with the Web Development, Publishing, and Content Teams to remove all the code and content issues. The result was over 3,126 first page rankings, an increase in pipeline quality from organic search traffic that resulted in a better ROI and a decrease in PPC costs. I was honored to be able to contribute to the collective efforts of Splunk's great leadership, sales teams, marketing, PPC team and Splunk infrastructure that allowed the company’s revenues to grow 42% and add nearly 2,200 new customers. Direct Response SEO Copywriter

I conducted SEO content audits of all Splunk website properties to assess strengths and weaknesses concerning headlines and copy. I would then submit a report of recommendations comprised of the best course of action in order of priority to optimization the content for growth to stakeholders, Content Team, and Cloudkettle, Inc. Search Channel Performance Monitoring

I utilized BrightEdge, Ahref, SEMRush, SEO Power Suite, Google Analytics, and Google Webmaster Tools software to report monthly to stakeholders the current status of traffic analytics and rankings reports.

I submitted Jira tickets for development and publishing teams for sprints based on Screaming Frog crawls to correct issues with all Splunk’s web properties and subdomains. Google AdWords/SEO ROI Planning

I took Splunk’s 76,653 AdWords conversion keywords and made a content marketing optimization plan to gain traffic from the same Pay Per Search (PPC) keywords using free Google organic search traffic to increase the overall ROI of Splunk marketing budget.

Marketing For Customers Digital Marketing Agency

Sr SEO CRO Manager / Digital Marketer, Customer Acquisition San Francisco, CA (12/15 – 01/17) Multichannel Digital marketing

Created funnels, content, increased retarding lists, optimize digital marketing across Facebook, LinkedIn, Twitter, YouTube, Social Media Campaigns, SEM, SEO, mobile, video, social, and email, increasing customer acquisition & revenue, that resulted in a 900% increase in e-commerce sales for a client. Marketing Automation Technology Stacking

I take a multi-step process of marketing automation. DevOps Engineers take the repetitive tasks of a Linux Server Administrator and automate repetitive tasks of 1000 Linux servers. I too utilize this approach to factor in team workload, remove bottlenecks and automate repetitive tasks across multichannel marketing funnels. Conversion Rate Optimization Program Management - Multivariate Testing A/B Testing Implementation

I have used multivariate Testing A/B tests improving conversion rates, resulting in 109.42% increase for one client. SEO Google Penalty Recovery

I achieved Google penalty recovery for one client's that resulted in a 691.07% increase in traffic using only one

“White Hat” method. My turn around process works for Google Penguin, Panda and manual penalties. Search Engine Optimization –Authority Stacking

Utilize search engine optimization tools like WooRank, Google Webmaster Tools, Google Analytics, Google Search Console, Hootsuite, SEM Rush, Screaming Frog to identify create KPI’s, and improve ROI.

Utilize Semantic Web, Structured Data, Schema, longitude and latitude to increase web property rankings. Creative Channel Services

SEO Manager

Developed SEO strategy, wrote and managed both on

Used analytics from data science & engineering teams to improve the overall search

Identified growth opportunities with keyword research, site architecture, and competitive analysis

Maintained content audits along with search query, gap and audience analysis Corporate Genesis

Direct Response SEO Copywriter/Digital Marketin

• Attained first page search engine rankings for a wide variety of clients, including clients who had well websites but could not achieve rankings, as well as new websites and wanted to increase their visibility

• Performed detailed site analysis and implemented SEO strategies to increase natural search result rankings & performed competitor analysis to determine areas for improvement

Wrote SEO targeted copy, page title optimization, Meta tag optimization, anchor recommendations, header tags & alt tags

• Developed and implemented link building strategy that included social bookmarking, article submissions, forum postings, & Facebook fan pages.

Global Asset Management Berkeley, CA

VP of Marketing and Sales

Director of Marketing, Customer Acquisition

SEO Manager

Increased revenue by ROI 355% over 3 years by reducing the need for radio and TV advertising by using more direct response advertising.

Reduced marketing budget by 40% while increase ROI by setting up a call center in the Philippines to help screen calls for the sales force here in the USA.

Implemented a direct response marketing mailing campaign, across 20 states that increased profits of $100,000 a month.

Set up an auto dialers system that phoned millions of phone number a month across the USA, scrubbed against the Do Not Call List, resulting in an increase in monthly revenue by nearly 300%, and reduce our market qualified lead cost by 60%!

300 plus websites, SEO / Optimized, resulting in 1000's of 1st page Google Rankings.

The revenue from the lead generation from the financial we revenue within one year of me taking over SEO and social media marketing efforts. Education: I completed a couple years of college work before being hired to run two territories for a private company.

Ryan Deiss’s Training

Direct-Response Copywriting Specialist

Conversion Rate Optimization Specialist

Search Marketing Specialist: Increase

Email Marketing Specialist: Generate the highest ROI of any marketing strategy in your business Content Marketing Specialist: Create a content strategy that drives more visitors, leads, a Ecommerce Marketing Specialist: Make more sales & profit from your ecommerce store Analytics & Data Specialist: Identify, organize and analyze data to improve your busi Social & Community Manager: Learn how to listen, influence, network Customer Acquisition Specialist: drive quality

Funnel Optimization Specialist: Automate

Los Angeles, CA

Developed SEO strategy, wrote and managed both on-page and off-page content. Used analytics from data science & engineering teams to improve the overall search experience Identified growth opportunities with keyword research, site architecture, and competitive analysis Maintained content audits along with search query, gap and audience analysis.

/Digital Marketing Manager Berkeley, CA

Attained first page search engine rankings for a wide variety of clients, including clients who had well rankings, as well as new websites and wanted to increase their visibility Performed detailed site analysis and implemented SEO strategies to increase natural search result rankings & performed competitor analysis to determine areas for improvement. Wrote SEO targeted copy, page title optimization, Meta tag optimization, anchor text/internal linking recommendations, header tags & alt tags.

Developed and implemented link building strategy that included social bookmarking, article submissions, forum Berkeley, CA (6/02 – 11/08)

(8/04 – 11/08)

Director of Marketing, Customer Acquisition (7/03– 8/04)

(6/02 – 7/03)

% over 3 years by reducing the need for radio and TV advertising by using more direct Reduced marketing budget by 40% while increase ROI by setting up a call center in the Philippines to help screen the USA.

Implemented a direct response marketing mailing campaign, across 20 states that increased profits of $100,000 a Set up an auto dialers system that phoned millions of phone number a month across the USA, scrubbed against the t, resulting in an increase in monthly revenue by nearly 300%, and reduce our market qualified lead SEO / Optimized, resulting in 1000's of 1st page Google Rankings. The revenue from the lead generation from the financial websites increased over 200%, over $1 million per year in revenue within one year of me taking over SEO and social media marketing efforts. ears of college work before being hired to run two territories for a private Response Copywriting Specialist: Persuasive Copy That Flat-Out Sells. Conversion Rate Optimization Specialist: Conversion Rate Optimization Expert Proven 8

: Increase rankings, traffic and transform your traffic into sales and valuable leads

: Generate the highest ROI of any marketing strategy in your business Create a content strategy that drives more visitors, leads, a

: Make more sales & profit from your ecommerce store

: Identify, organize and analyze data to improve your business

: Learn how to listen, influence, network and ultimately sell to your followers

: drive quality paid traffic from Facebook, Google, YouTube, and LinkedIn

: Automate meaningful relationship building and customer acquisition Angeles, CA (12/11 – 12/15)

experience.

Identified growth opportunities with keyword research, site architecture, and competitive analysis. Berkeley, CA (11/08 –12/11)

Attained first page search engine rankings for a wide variety of clients, including clients who had well-established rankings, as well as new websites and wanted to increase their visibility. Performed detailed site analysis and implemented SEO strategies to increase natural search result rankings & text/internal linking

Developed and implemented link building strategy that included social bookmarking, article submissions, forum

% over 3 years by reducing the need for radio and TV advertising by using more direct Reduced marketing budget by 40% while increase ROI by setting up a call center in the Philippines to help screen Implemented a direct response marketing mailing campaign, across 20 states that increased profits of $100,000 a Set up an auto dialers system that phoned millions of phone number a month across the USA, scrubbed against the t, resulting in an increase in monthly revenue by nearly 300%, and reduce our market qualified lead bsites increased over 200%, over $1 million per year in ears of college work before being hired to run two territories for a private Proven 8-Step Process.

traffic and transform your traffic into sales and valuable leads.

: Generate the highest ROI of any marketing strategy in your business. Create a content strategy that drives more visitors, leads, and sales.

: Make more sales & profit from your ecommerce store. ness.

and ultimately sell to your followers.

traffic from Facebook, Google, YouTube, and LinkedIn. and customer acquisition.

Dan Kennedy's Direct Response Marketing Training

14 years of study under a master marketer

14 years of Advanced SEO, PPC Training, and Search Engine Algorithm Testing List of Skills

Multichannel Digital marketing

Funnel Building and Managing SEO/PPC

Create Content That Resonates with The Visitors and Ranks

Tool Set up for SEO/PPC Measure

Facebook, LinkedIn, Twitter, and other Social Media Campaigns

Linking Building Best Practices: 80/20 Link Building

Immediate and Longer Term Performance Optimizers

Consistently Creating And Ranking Quality Content For Targeted, Lucrative Keywords Marketing Automation Technology Stackin

Multi-Step Process of Marketing Automation

Campaigns, SEM, SEO, Mobile, Video

Digital Analytics

Measurement Frameworks, Goal Configuration,

SEO Google Penalty Recovery

Google Penalty Recovery Google

Brand Online Reputation Management

Reputation management by monitoring via social listing for, products names, categories conversations, topics, and competitor brands.

Conversion Copywriting Optimization Strategies

Persuasion and Online Psychology

Landing Page Optimization, Creating a Segmentation Strategy Conversion Rate Optimization Program Management

Multivariate Testing A/B Testing Strategies

Design, Roll Out, and Scale an Optimization Program

Building The Optimization Technology Stack

Digital Analytics to Find Conversion Opportunities Software Tools

BrightEdge, Google Webmaster Tools, Google Analytics, Google Search Console, Google AdWords Keyword Planner, Hootsuite, SEM Rush, WooRank,

HTML, CSS, Javascript, SQL, Python

Interests: Teaching marketing, teaching martial arts, ministering to people, reading and Direct Response Marketing Training

study under a master marketer.

14 years of Advanced SEO, PPC Training, and Search Engine Algorithm Testing Experience. (More detail nd Managing SEO/PPC Campaigns

Create Content That Resonates with The Visitors and Ranks Tool Set up for SEO/PPC Measurement of Success, Twitter, and other Social Media Campaigns

Linking Building Best Practices: 80/20 Link Building Immediate and Longer Term Performance Optimizers

Consistently Creating And Ranking Quality Content For Targeted, Lucrative Keywords Marketing Automation Technology Stacking

Marketing Automation Facebook, LinkedIn, Twitter, YouTube, Video, Social, and Email.

rks, Goal Configuration, Multi-channel Funnels, Attribution, and Segmentation Google Penguin, Panda and manual penalties.

eputation Management

eputation management by monitoring via social listing for, products names, categories conversations, Conversion Copywriting Optimization Strategies

Persuasion and Online Psychology, Data-driven Attribution, Creating a Segmentation Strategy, Data-driven Attribution Conversion Rate Optimization Program Management

A/B Testing Strategies

Design, Roll Out, and Scale an Optimization Program Building The Optimization Technology Stack

Digital Analytics to Find Conversion Opportunities Google Webmaster Tools, Google Analytics, Google Search Console, Google AdWords Keyword Planner, Hootsuite, SEM Rush, WooRank, Screaming Frog, CSV Labs, and marketing, teaching martial arts, ministering to people, reading and taking online classes

(More details upon request)

Consistently Creating And Ranking Quality Content For Targeted, Lucrative Keywords YouTube, Social Media

channel Funnels, Attribution, and Segmentation

eputation management by monitoring via social listing for, products names, categories conversations, driven Attribution

Google Webmaster Tools, Google Analytics, Google Search Console, Google AdWords and Voluum.

taking online classes.



Contact this candidate