Marketing Vice President

Michael Guerrieo

Marketing Vice President

Phone: 213-***-****

Email: ********@*****.***

SUMMARY

Professional and focused marketing executive with proven experience

I am Vice President of Marketing for City National Bank, I have over 16 years of online marketing and 11 years of management experience. I have strong operating skills and solid leadership experience overseeing all online marketing and advertising channels. I am responsible for the quality and accuracy of all online content across a network of sites and ensure the presentation of the corporate brand. I have a solid work ethic, I’m an excellent problem solver who thrives in a fast-paced, high energy environment and have an enthusiastic entrepreneurial spirit.

EXPERIENCE

Vice President, Marketing, City National Bank, Los Angeles, CA 2004-Present

• Responsible for day-to-day online operations, strategic marketing and advertising plans.

• Lead a team of online professionals and work directly with many cross-functionally departments.

• Support ad sales team with tools and training to develop new revenue opportunities.

• Accountable for the growth and effectiveness of all online advertising.

• Manage the online advertising budget of over $1.5 Million.

• Accountable for delivering a superior user experience and maintaining high quality assurance.

• Monitor and present clear online analytics maintaining high customer satisfaction and retention.

• Continue to develop and maintain strong vendor relationships.

• Evaluate new concepts and innovations such as mobile, social networking, Web 2.0, etc.

Online Marketing Manager, IP Marketing, Toronto Canada 2001-2004

• Managed a large online team and responsible for partnerships with external syndicate sites.

• Oversaw web optimization (SEO), paid search, email marketing and loyalty programs.

• Measured customer satisfaction and retention of new consumer acquisitions.

• Conducted team and division meetings as liaison between marketing, IS and support staff.

• Aligned online and offline campaigns by using landing pages, redirects, URL and PURLs.

• Expanded the SEM/PPC and organic SEO to increase leads and referral results.

• Oversaw syndicated content for online channels via content management system (CMS).

- landing pages, micro-sites, RSS, Podcasts, emails, search, ads and banner ads.

Web Manager, Launch Media/Yahoo! Music, Santa Monica, CA 1999-2001

• Managed and coordinated Launch Media’s online property with its CD and print content.

• Oversaw a team of 12 designers, developers, content writers and database experts.

• Managed procedures for digital assets and web pages that increased traffic and referrals.

• Provided best of breed policies for digital migration during the Launch/Yahoo! conversion.

• Developed a user profile area to manage and create accounts, downloads and play-lists.

Web Developer, BBN/GTE Internetworking, Cambridge MA 1994-1999

• Developed intranet sites, presentations and CDs for internal management and executives.

• Presented at corporate trade shows using internally developed applications and materials.

• Worked with project managers (PMO) to review cycles, timelines, budget and reporting..

• Worked with a diverse team on multiple projects in a very fast pace environment.

• Created documents (DOU and RFPs) for independent and government agencies.

ACTIVITIES and HONORS

Active in the community, I am a volunteer and contributor to Junior Achievement of Southern California, Los Angeles Economy & Jobs Committee (LAEJC) as well as LAPD Devonshire Police Activity League Supporters (PALS). I’m a member for City National Bank’s environmental committee the “Green Ladder.” And, I am proud to have worked with and mentored talented minority youths as part of a corporate internship program INROADS. In March of 2010, the advertising team at City National Bank was honored with an ADDY award for our 2009 “Testimonial” campaign.

EDUCATION

I earned my Bachelor’s degree from Framingham State of Massachusetts in Marketing Communications. I am currently perusing my Master’s degree for Business Administration in Marketing from Baker College. I participate in corporate compliance training classes as well as federal, legal and regulatory audits. I am also active in expanding my professional skills by continuing to earn certificates in leadership, management and business strategy.

Master of Business Administration in Marketing, Baker College, Graduation 2012

Bachelor of Arts, Framingham State College, 1994

ECM Certificate Program, AIIM, 2004-2010

Leadership and Management Program, City National Bank, 2005-2010

Regulatory and Compliance Certifications, Banker’s Academy, 2009

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