Sales Marketing

NICOLE GRECO

Chester, NY ***** • 845-***-**** • *******@*****.*** • www.linkedin.com/in/nicolegreco

MARKETING PROFESSIONAL

Brand Management / Market Research / Strategic Positioning / Creative& Versatile

Talented, results-producing Marketing Professional with a proven record of accomplishment in planning and leading comprehensive marketing strategies in support of business goals and objectives. Expertise in directing the creation of marketing tools and steering the execution of marketing programs. Demonstrated success driving growth in targeted markets through implementation of key projects. Solid leadership skills; able to build and guide top-performing marketing teams, B2B and B2C relationships. Adept at communicating with management, vendors, and internal departments to coordinate overall marketing efforts.

• Strategic Planning & Project Management • New Market Penetration & Product Development

• Marketing Collateral Development • Market Research & Analysis

• Web Management, SEO & PPC • Team Building & Management

• Direct & E-Marketing Programs

• Event Management

• B2B/ B2C • Budget Preparation/Administration

• Graphics Design

• International & Vendor Relations

PROFESSIONAL EXPERIENCE

INDEPENDENT CONSULTANT, 09.2008 – PRESENT

• SEO/ Website Management

• Logo Design/ Marketing Material Support

• Event Management/ Advertising Plans and Programs

• Interim Marketing Director for Zwaveproducts.com and Big Apple SEO

MARKET DEVELOPMENT & MARKETING MANAGER, 09.2006 – 08.2008

Durasol Systems LLC – Middletown, NY

• Project management of annual price book and new product introductions

• Created and produced marketing material for both dealers and consumers

• Developed regional marketing and advertising plans for client companies

• Implemented dealer marketing programs and promotions to drive sales

• Responsible for brand management of product lines

• Targeted new dealer acquisitions

• Developed and delivered presentations for prospects and quarterly reviews

• Complete event management of annual conference, trade shows and regional meetings

• Managed production of weekly Hot Lists and quarterly newsletters to communicate pertinent information

• Assisted Regional Sales Managers with dealer training, marketing and presentations

• Managed a staff of graphics designers, marketing assistants, freelancers and temporary clerical positions

• Provided training on extranet and marketing programs to new dealers

• Planned/ designed/ implemented marketing strategies for Company-owned retail store/ showroom

• Wrote press releases, radio scripts, articles

• Maintained communication with over 300 dealers

• Search Engine Optimization, Pay Per Click advertising campaign

Selected Contributions:

 Redesigned warranty program that saved company over $60,000 per year

 Negotiated rates for advertising in both national and regional markets and reduced rates by 30%

 Increased customer sign-up and attendance of annual conference by spearheading design and implementation of website to inform, sign-up and monitor information.

INDEPENDENT CONSULTANT, 04.2006 – 10.2006

MARKETING MANAGER, 09.2004 -04.2006

Zensys Inc. - Upper Saddle River, NJ

• Event management of national trade shows, open houses, regional training and developer forums

• Micro-Managed Tradeshow booths

• Managed network of 125+ companies, including Intermatic, Leviton, Intel, Whirlpool and Monster

• Created power point presentations for potential customers

• Website maintenance of Z-Wave Alliance and Zensys

• Maintained master list of public and private companies monitoring shipments, payments, sign up status, etc

• Design and creation of marketing material, white papers, mailers, etc. for promotions and trade shows

• Created newsletters using Act and Ace Mailer

Selected Contributions:

 Created brand awareness, designed logo and website for z-wavealliance.org

 Successfully maintained and increased communications efforts to client base by designing and implementing strategic E-Marketing campaigns.

 Published Marketing White Paper for Mass Market appeal

SENIOR COMMUNITY DIRECTOR, 01.2003 – 09.2004

March of Dimes – Poughkeepsie, NY

• Event coordination of WalkAmerica Fund Raiser for Orange County, NY and Mid-Hudson Choice Awards

• Networked with local companies to build relationships and heavy involvement with Chamber of Commerce

Selected Contribution:

 Increased revenue 27% over previous year and 22% over goal

INDEPENDENT CONSULTANT , 07.2002 - 01.2003

MARKET RESEARCH MANAGER/ GRAPHICS DESIGN, 07.1998 – 07.2002

Grosvenor Marketing, LTD. – Clifton, NJ

• Provided Corporate with monthly sales reports on Specialty Tea

• Suggested regions for promoting specific items

• Produced promotional sales materials for clients

• Created customized sales presentations for grocery chains

• Network Help Desk - support for in-house and remote network.

• Designed graphic layouts of sales materials and produced brochure and POS displays

Selected Contribution:

 Created simplified sales presentations to increase efficiency and closings for sales calls

 Contributed ad campaigns to help increase approval of new product introductions in regions

SENIOR GROUP RESEARCH AND MARKETING MANAGER/ GRAPHICS DESIGN, 05.1997 – 07.1998

Petry Television – New York, NY

• Oversaw a staff of managers and analysts to produce sales estimates and material in a timely manner

• In Charge of hiring and training of new employees

• Implemented new training program to reduce employee turnover

• Created demographic profiles positioning advertisers within a market with television stations

• Analyze market profiles for possible station acquisitions.

• Departmental Head of Committee to maintain and upgrade database for company use

Selected Contribution:

 Redesigned training program to retain analysts and reduce turnover by 23%

 Developed market profile presentations for target stations with increased local appeal

RESEARCH MANAGER, 05.1996 – 05.1997

Katz American Television – New York, NY

• Created weekly newsletter that was distributed to regional offices and client stations

• Supplied audience share data and county coverage pitches for station executives

• Trained new employees in research and sales trainee positions

Selected Contribution:

 Demonstrated immediate talents upon hire and excelled quickly to become recognized by management as key member of marketing team

 Created company-wide newsletter for internal communication and potential client news

SENIOR RESEARCH/ PROGRAMMING ANALYST, 02.1995 – 05.1996

Adam Young – New York, NY

• Provided programming assistance for station schedules and tracked syndicated programs and Reports

Selected Contribution:

 Contributed campaign theme idea that proved effective in delivering overall message

EDUCATION & CREDENTIALS

Masters of Business Administration • Mount Saint Mary College – Newburgh, NY

Postbaccalaureatte PreMedical Certificate, 1994 • Columbia University – New York, NY

Bachelor of Science Degree, Management & Marketing, 1992 • Ithaca College – Ithaca, NY

COMPUTER SKILLS & ON-GOING EDUCATION

• Microsoft Office (Word, Power Point, Excel, Publisher, Front Page, Project, Access, Outlook); Office 2007, Adobe Creative Suite (PhotoShop, Illustrator, Image Ready, In Design); Act; Ace Mailer; Quark Express; Dreamweaver; Front Page, Business Map; SQL; Adobe Professional; Mapics ERP, FileMaker Pro; PC and Mac

• 40+ Hours Additional training on Project Management, Time Management and Microsoft Office through Skillmaster and Compuserve

Contact this candidate