Chris Laustrup
Highlands Ranch, CO 80130
*************@*****.***
Qualifications
20+ years of successful sales and sales management experience within the building material industry with knowledge and experience in manufacturing and distribution. I have developed a successful working relationship with national accounts, direct accounts, regional distributors, dealers and distributor buying groups.
2008- CertainTeed-Territory Manager of the Year-Western Region
2005-PrimeSource-Sales Manager-directed and achieved an increase in GM% on commodity items that had been decreasing 5 consecutive years before my arrival
2000- Sascho-Sales Manager-double-digit sales increase 4 years running
Recruiting, hiring, training of sales and customer service representatives
Developing and implementing successful in-field promotional programs
Establishing new product placement programs
Creating discount structures and allowance programs
Budgeting, forecasting, sales plan development and implementation
New business development and new product introduction
Computer literate-Windows, Word, Excel, Outlook, Goldmine contact program
Strengths
Team development and direction, leadership skills, accuracy and meeting deadlines, organizational skills, attaining budget, internal/external customer satisfaction
Accomplishments
2008-CertainTeed Western Region Territory Manager of the Year
2005-PrimeSource-Sales Manager-directed and achieved an increase in GM% on
commodity lines that had been decreasing 5 consecutive years before my arrival
2000-Sascho double digit sales increase 4 years running
1994-DAP-Sales Manager Paint & Coatings Analyzed and reduced special pricing
programs by 30% resulting in increased
1993 Recruited, hired, and trained Regional Managers (DAP Paint & Coatings)
1993 Promoted to National Sales Manager (DAP Paint & Coatings)
1991 Promoted to Regional Sales Manager (DAP Paint & Coatings)
Experience
CertainTeed Corporation-Fiber Cement Siding Division
Territory Manager Denver, CO 2006-Dec 2011
I joined CertainTeed to re-enter manufacturer sales. Territory comprised of Colorado, Utah, S. Wyoming selling through lumber distribution to lumber yards, one step dealers, and building material supply houses and call on Architects, Builders, Contractors, Installers, and Dealers. I won Western Region Territory Manager of the Year in 2008 for meeting and exceeding sales budgets, expense budgets, and corporate plan.
PrimeSource Building Products
Sales Manager/Territory Manager Denver, CO 2001-2006
Managed the sales force for Denver distribution center that sells products within the Colorado, New Mexico, western Nebraska, an southern Wyoming markets. Managed both an outside and inside sales force selling to building material accounts within the lumber, drywall, concrete, fastener, and roofing industries. Implemented measurement systems, goal and objective planners, and target markets to help increase sales in 2002 by 11.6% and GM 1.2%. Products distributed to accounts include fasteners, pneumatic tools, roofing products, rebar and accessories, insulation, poly, composite decking, and sealants and adhesives. Attained total sales in 2002 of $28,500,000.
Sashco Sealants, Inc.
National Sales Manager Denver, CO 1995-2000
Hired, trained, and developed both factory and independent representatives to succ
essfully maintain double-digit sales increases four years running for a premium quality, niche caulk and sealant manufacturer. Established pricing and promotional programs, initiated new product introductions, and developed strategic sales planning that led to sales increases, which far exceeded industry standards. In addition, led a vendor partnering initiative that resulted in a 17% sales increase on one product line.
DAP Inc. 1983-1995
National Sales Manager, Paint & Coatings Division Dayton, OH 1993-1995
Hired, trained, and successfully developed 2 Regional Sales Managers along with independent representatives for DAP's Paint & Coatings Division. Successfully reduced special pricing programs by 30% resulting in an overall margin increase coupled with a 9% sales increase. Extended life cycle of mature product line by introducing a value added program resulting in increased retail distribution.
Regional Sales Manager, Paint & Coatings Division Denver, CO 1991-1993
Managed sales production for the Western United States. Developed sales plans, hired, trained and measured sales increases for 6 territories selling to the Hardware, Home Center, and Paint markets.
Offered and accepted the National Sales Manager position in 1993.
Territory Sales Representative DAP Caulks and Sealants Denver, CO 1983-1991
Responsible for increasing sales in the mountain states territory. Opened new distribution for each product category. Increased sales 10 years running. Offered and accepted a promotion to Regional Sales Manager for DAP's Paint & Coatings Division.
Education
Iowa State University BA Speech Communications & Public Speaking 1979
Professional Development
Dr Phau Sales Training 2006
Sandler Sales Systems 1998
Excel Computer Training completed 1997
Sales Seminar: Your Price in Too High Denver, CO 1996
Complete Quality Performance Training (DAP) 1994
Computer training in Windows-Power Point, Excel, Word, Outlook and Goldmine
American Management Association Training for First Time Managers 1992
In Summary
An organizational leader who utilizes effective communication and motivational skills, sensitivity, and integrity to accomplish goals.