Marketing Manager

Anjum Kaushik

* ******** **, ************, **

908-***-**** (c) 908-***-**** (H) *************@*****.***

Profile

A web-marketing professional skilled at designing and implementing online marketing strategies for high-growth, customer-focused companies. Demonstrated success at accelerating online customer acquisition and retention, and driving revenue growth. Expertise in search engine marketing, search engine optimization, Keyword management, link building, web analytics and KPI tracking and reporting and Social Media

Experience

Lexis Nexis (Lawyers.com)

SEO Specialist April 2012 – Present

On-page optimization specialist for Lawyers.com redesign project. This included overseeing development of more than 200 SEO friendly articles and a dictionary of more than 1000 keywords for future SEO and SEM campaigns.

Key Responsibilities:

• Conduct keyword research and provide guidance for rewriting of articles

• Create meta title, meta descriptions and alt tags for online content

• Create site wide cross-hyperlinking dictionary of keywords

• Update and test content pages on Site Core CMS

• Edit online content for keyword density, keyword relevance and keyword search volume.

Key Achievements:

• Created processes and guidelines for article writers for future projects

• Successfully completed every task with accuracy well ahead of deadline

• Ensured that every article has top quality content with relevant high search volume keywords

Cashnetusa.com

Web Marketing Manager July 2005 – March 2012

Managed a team of 4 online marketing professionals and an annual marketing budget of $400,000 for an online consumer finance firm. The goal of this program is to build high volume of organic traffic on a multitude of global sites.

Key Responsibilities:

• Conduct keyword market research on target markets’ searching habits

• Email campaigns and tracking

• Use web analytics to determine success/failure of a particular campaign, content or keyword

• Track KPIs and provide weekly and monthly reporting

• Monitor search ranking on top keywords on various search engines and reacting to latest changes in search engine algorithms to retain top rankings.

• Manage the text link ads inventory, negotiate marketing deals with 100s of external website owners

Key Achievements:

• Successfully established high organic rankings(Google-First Page) for top keywords in consumer finance industry for USA, Canada, UK and Australian markets

• Increased website traffic by 20-30% every year

• Helped the firm build more than 15,000 good quality external links over a period of 5 years.

BettrerTrades.com, Atlanta,GA

Consultant, Online Marketing July 2008 – August 2010

BetterTrades offers teaching lessons to individuals about the stock market. Designed and executed an online marketing strategy to build brand awareness and brand strength.

Key Responsibilities:

• Help establish search engine optimization (SEO) and search engine marketing (SEM) strategies for Bettertrades.com.

• Conduct keyword research and build a keyword strategy

• Provide regular performance reporting around Key Performance indicators

• Initiate and manage an ongoing campaign to generate external links.

• Searching partner websites for text link ads, negotiating marketing deals.

• Designing and managing an inventory of online text ads.

• Assist with development of the company’s overall online marketing plan.

Key Achievements:

• Increased website traffic by 40-50% within 4 months of implementing SEO

• Established text-link relationship with 500+ industry-specific websites

• Independently managed $300,000 annual budget

iKobo Inc. Marietta, GA

Consultant, SEO June 2006 – June 2008

iKobo offers the market a secure, convenient and economical solution to person-to-person money transfers, utilizing an open network of 10 million+ VISA merchants and ATMs. The focus of iKobo’s marketing strategy has been online campaigns to increase customer acquisition and retention.

Key Responsibilities:

• Design and execute company’s online advertising strategy including social media footprint, display advertising, PPC and organic search optimization

• Conduct keyword research on target markets’ searching habits. Develop keyword lists to focus the SEO efforts.

• Manage an online link building campaign.

• Manage display and text ad campaigns for the company($100K annual budget).

• Track and analyze performance via Google analytics.

Key Achievements:

• Attained highest search engine rankings (within top 3) for 75+ industry-specific keywords.

• Established text-link ads on 400+ relevant websites using 25 different keywords.

Bank of Punjab 1997-2000

• Worked in the bank as senior associate managing retail customers and development of new business.

• Managed the internal reconciliation process for the branch.

• Got 3 promotions within a 3 year period.

Education

Harvard University Extension School, Cambridge, MA

Coursework in online Marketing. – 2008-2009

Panjab University, India

BS in Commerce, MS in Finance and Accounting

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