Sales Customer Service

HEIDI F. WIEGAND

**** ******* ***** • West Bloomfield, MI 48324 • 248-***-**** •**********@*****.***

EXECUTIVE PROFILE

Outside Sales • Orthopedics • Medical Devices • Operating Room Expertise • Medical Technology • Innovative Cold Caller • Healthcare • Business Development • Surgical • Sales Management • Expert Lead Researcher • Business/Strategic Planning • Decisive • Marketing • Energetic • Controlled • Logical • Client Relations • Methodical • Objective • Leader • Straightforward • Operational Streamlining • Process Reengineering • Trainer • Tough-minded • Consultant • Customer Service • Public Relations

PROFESSIONAL EXPERIENCE

Medical Sales College (MSC)-Orthopedics: Extremities & Biologics-Denver, Colorado • 11/2011-1/2012

• Completed intensive 8 week course focused on orthopedic joint reconstruction; foot and ankle, hand and wrist, shoulder, biologics, sales training, surgical instruments and medical device implants.

• Intensive study of surgical procedures and techniques; anatomy, medical vocabulary and biomechanics of the shoulder, foot, ankle, wrist and hand joints with an emphasis on biologics.

• 230 hours practical operating room experience to include operating room protocol, HIPPA, Blood Born Pathogens and live surgery observation.

• Product assessment and selling approach of competitive medical devices for top orthopedic companies.

• Training and study of biologics and grafting options used in orthopedic surgeries.

• Dynamic Psychological Selling (DPS) training and more than 50 hours of role play-specifically targeting selling to surgeons.

• Industry specific product profiling and more than 50 surgeon profiles.

• Experienced skills in sawbone lab and Diagnostic Imaging

• Graduated Top of class.

Zoom Media Connect (ZMC)- National Sales- Independent Sales Representative• 8/2009- 11/2011

• Developed new territory that generated $103,000 in revenue.

• 100% cold calling and research to sell the world’s largest digital fitness advertising network system for targeted out-of-home advertising in fitness centers. Targeted medical, restaurants, home improvement, retail, insurance, automotive and financial services.

• Propelled sales by 100% with successful persistence and lead resourcefulness for undeveloped clubs.

• Successfully closed more than 200 contracts and 45 multiple location contracts locally and nationally.

• Top 5% producer – won incentive company trip.

Imagination Video- Owner/CEO- West Bloomfield, Michigan • 5/2009-11/2011

A marketing company that specialized in internet Search Engine Optimization (SEO) and Search Engine Marketing (SEM) techniques through videos, blogging, podcasting, social media, article distribution, directories, email blasts, lead generation, data base management and website design.

• Goal first year $25,000, exceeded goal by 175%.

• 100% cold calling local business owners.

• Improved, design and implement online campaigns with first page Internet domination.

• Specializes in Video Niche Marketing coupled with Wordpress Web Powersites.

Ganette Publishing – Detroit Media Partnership, Sterling Heights, Michigan • 8/2007-5/2009

Retail Account Executive

Qualified to sell more than 50 variations of print, online, direct mail, inserts, franchise express and magazine advertising schedules.

• Exceeded 2007 revenue by 210% in 2008.

• Generated over $450K in revenue by building relationships, expanding and closing sales with current and new clients.

• Consistently retained, managed and provided customer service to more than 85 accounts.

• Closed more than 35 single contracts and 20 multiple media contracts

• 100% cold calling with quantified and qualified research for targeted clients.

• Diversified list of cliental: i.e. franchises, plastic surgeons, cosmetic dentists, chiropractors, spas.

PITNEY BOWES, Troy, Michigan • 2/2006 – 8/2007

Sales Consultant

Designed and implemented customized print management solutions for medium to large size businesses. Introduce services, new technology, while optimizing an organization's existing infrastructure. Responsible for selling Print products and services by being the primary customer contact throughout the selling cycle from initial prospecting call through installation and ongoing client management to achieve revenue, profit and customer satisfaction goals.

SOCIETY OF MANUFACTURING ENGINEERS (SME), Dearborn, Michigan • 1/2004- 12/2005

Non-profit organization comprised of 160 staff members focused on organizing tradeshows and delivering industry education to members in 41 countries.

SME-PROMOTION

Public Relations Representative- Sponsorships/sales, Barters and Advertising

Promoted to develop a sponsorships program to support budget and increasing product/service exposure. Negotiated multimillion-dollar contracts and established strategic plans for trade show booths encompassing a $1M budget.

• Produced over $100K in additional revenues in sponsorship packages.

• Saved over $10K in paid advertising while securing free weather, traffic, and sports sponsorships valued at over $100K by enhancing media exposure on regional, national, and international levels.

• Surpassed barter forecasts by $3M by Creating and implementing barter program.

SME-Public Relations Representative- Membership/Conference Sales

Created and implemented national/international plans, sales strategies, and programs for all trade shows and conferences. Liaised with vendors, conceptualized PR plans, responsible for group P & L, maintenance of existing cliental and new account creation. Delivered comprehensive product/service presentations to large audiences (160 people +).

• Propelled sales by over 34% through successful turnaround of unproductive, at-risk department.

• Exceeded trade show membership forecasts 100%, securing 500 new members and delivering over $68K revenues in year.

• Produced 70% increases in booth sales in 2004, negotiated free advertising with 50+ new industry publications and secured over $28K worth of free radio air time.

HARRAH'S ENTERTAINMENT INC (HET)., Las Vegas, Nevada • 1/1998- 11/2002

Largest hotel/casino organization worldwide. Assigned units included Harrah's Las Vegas Casino & Hotels, Harrah's Laughlin Casino & Hotels, and The Rio All-Suite Hotel & Casino.

HET-PROMOTED

Public Relations Specialist-Southern Nevada's Marketing Department (1999-2002)

• Promoted to support management operations and operate 3 public relations departments simultaneously.

• Secured $4M worth of free advertising annually, increasing free advertising placement 35%.

• Elevated exposure through orchestration of publicity plans, stunts, and press events to promote new and existing restaurants, nightclubs, and entertainment venues. Pitched and booked filming in casino, achieving exposure on major channels such as HGTV, Food Network, Discovery Channel, CBS, NBC, ABC, Bloomberg TV, Fox News, and Travel Channel.

HET-Sales Catering Manager (1998-1999)

Spearheaded catering operations generating over $17M revenues annually

EDUCATION:

Medical Sales College- Denver, Colorado

Certification in Orthopedics: Extremities and Biologics to include Medical Devices

Youngstown State University, Youngstown, Ohio

BA in Communications: Major: Organizational Communication Minors: English and Psychology

AWARDS:

ZMC- Won incentive trip to Atlantis with (17 out of 150 sales personal) Top 5% Sales Account Representative

Ganette Publishing- Sales person of month or runner up 7 consecutive months

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