Experienced Manager

Shannon M. Seyer

**** ******* ****** ● Westerville, Ohio 43081

Cellular: 614-***-**** ● E-Mail: ***********@*******.***

Marketing / Public and Club Relations / Special Events

Creating High Impact Images, Concepts, Services, Programs and Opportunities to Build Revenues, Corporate Sponsorships and Fundraising Contributions

Dynamic management career leading the conceptualization, creative design, planning, staffing, budgeting and promotion of successful marketing and special events programs. Expert in identifying market demand and building sustainable market presence. Skilled strategic planner, business manager, and sales/marketing manager. Strong organizational, communication, public speaking, and negotiations qualifications.

PROFESSIONAL EXPERIENCE:

Event Manager 2006-2009

THE COLUMBUS COUNTRY CLUB, Columbus, OH

Invited to join the elite Country Club specializing in the marketing and sales of high-end

events within the Club’s membership and those who would be sponsored by Club members to

host events at the famed Club.

• Planned, staffed, budgeted, advertised and managed on-site and off-site special event for over

800 meetings, conferences/seminars, weddings, parties, proms and club events annually.

• Organized and executed a 1500 person event on an bi-annual basis.

• Aggressively hired, trained and supervised a staff of up to 30 employees.

• Reconstructed front of the house staff and implemented stringent labor cost controls to save

the club over $20,000 annually.

• Directed menu planning for more than 600 on and off-site events saving the club

substantially and freeing up the Executive Chef.

• Guided conference planning and special event programs with full responsibility for

logistics, menus, guest speakers, agendas, facilities, and on-site security.

• Designed, wrote and produced a complete portfolio of print and multimedia advertising

communications for the Columbus Country Club.

• Refocused brand strategy to meet changing membership demographics and preferences.

• Partnered with community leaders in support of high-profile community affairs,

revitalization, and fundraising activities.

• Defined new CCC Catering Guidelines, Event Agreement, Banquet Staff Training Manual

and CCC Staff Manual of Standards incorporating critical organizational development and

process reengineering.

• Created member communications survey for all events for the club to offer feedback for

future event planning strategies.

• Directed a proactive employee communications campaign to link management expectations

with employee incentives and performance goals.

• Challenged to restore member confidence with member and public relations in club events.

• Designed weekly management communications program to update all supervisory and

management personnel on Club requirements and procedures.

• Conducted city wide competitive market research to drive strategy for club event production.

• Managed public speaking engagements before club members and board members.

Shannon M. Seyer

Page 2

Director of Club Relations and Executive Assistant to the President 2002-2006

CALIFORNIA FITNESS CENTERS, Columbus, OH

High-profile management position directing integrated marketing special events media, and promotions programs for 8 club locations city-wide. Concurrent responsibility for spearheading Human Resource Programs and attending to all of the President’s professional and personal needs on a daily basis.

• Provided high-level administrative support and managed organizational liaison affairs for the

President of the company.

• Appointed to be responsible for all corporate administration, recordkeeping and stockholder

reporting functions.

• Introduced best practice work processes to extend the life cycle of capital fitness equipment

and promote cost avoidance.

• Demonstrated proficiency in cross-functional communications with Management throughout

the company.

• Guided marketing and business development programs throughout the company.

• Conducted city-wide competitors surveys to determine the Club’s most aggressive

competitive market position for revenue and profit growth.

• Designed and led executive presentations to stockholders and management.

• Streamlined document flow and enhanced records management.

• Designed leadership development programs for all mid-level and senior management

personnel throughout the company.

• Administrated all HR generalist affairs, including recruitment, selection, training, benefits,

claims administration, employee relations and an awards program for over 250 employees

Aquatics Supervisor 2000-2002

NEW ALBANY COUNTRY CLUB, New Albany, OH

Recruited to provide the direction, energy, strategy, and expertise to launch an integrated

marketing and business development campaign for the Country Club’s Aquatics program.

• Planned, staffed, budgeted, advertised and managed on-site aquatic programs for the

Country Club.

• Drove aquatics revenue growth by 15% with one year.

• Created Aquatic Training Manual and Pool Maintenance Manual/Log for Indoor and

Outdoor Pool Facilities.

• Assertively hired, trained, and supervised a staff of up to 35 employees.

EDUCATION:

Bowling Green State University, Bowling Green, Ohio

Bachelor of Education and Allied Science, Recreation Administration, 1994

Special emphasis on Recreation Programming

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