Manager Marketing

Precious Diamond Little

*** *. **** **. *** A Indianapolis, IN, 46202 317-***-**** **********@*****.***

Education Bachelor of Arts in Journalism, concentration in Public Relations June 2012

Minor in Africana Studies;

Certificate in Event Planning and Management December 2012

Indiana University at Indianapolis

Relevant Experience

Marketing Director January 2012-present

IUPUI Regatta (Alumni Student Scholarship Fundraising Event) Indianapolis, IN

Lead and mentor three coordinators on various marketing committee assignments

Develop media and in-kind sponsorships with local media (e.g. NUVO, Inc., Radio Now) and intentional campus partnerships (e.g. Orientation Services, IUPUI Admissions, Campus Facility Services)

Cultivate and execute 2012 creative marketing plan to surpass 3500 attendees of 2011 Regatta

Manage marketing budget of $6,000 and acquire additional funding of $20,000 via sponsorship proposals to IUPUI External Affairs and IUPUI Alumni Relations

Event Coordinator & Public Relations Manager January 2012-present

4V Design and Production Indianapolis, Marion County

Plan and Manage events (e.g. The Mixer: Indy’s Premier Fashion, Art & Music Event -189 attendees)

Build strategic public relations plan (e.g. sponsorships, partnerships, fundraising, web presence)

Marketing and Recruitment Intern January 2012-present

Indiana University School of Nursing Indianapolis, IN

Lead I’m an IU Nurse branding and development project

Produce marketing materials for IUSON and eight degree programs (e.g. news releases, Honors Program Video Promo, Accelerated Program Video Promo)

Write for research and alumni publications (Faculty Research IMPACT & The Pulse)

Maintain web presence via social media sites Facebook and Twitter, school website, and research tools

Promotions and Events Intern August-December 2011

NUVO Newsweekly Indianapolis, IN

Operated as NUVO promotional event manager at sponsored events (e.g. Oranje, Regatta)

Drafted concept for published NUVO Street Team advertisement

Campus Center Event Services August 2009- March 2012

IUPUI Campus Center Indianapolis, IN

Assisted with hosting, event planning and set-up for facility events

Represented facility during event execution as internal and external event liaison

Professional Development

PRSSA Bateman PR Campaign Competition, 2012

NABJ Midwest Summit at Northwestern University, 2012

PRSSA Regional and National Conferences, 2011- present

PRSA Luncheons, PRSA Half Day With a Pro, 2011- present

Olaniyan Summer Experience, 2011

National Association of Black Journalists, Vice President, 2011

Public Relations Student Society of America, Director of Special Events, 2010- present

Skills Adobe Creative Suite. Associated Press (AP) style. PR research tools (e.g. Factiva, Track this Now, Google Alerts). PR campaign development and execution.

Achievements and Awards

Ronald E. McNair Program at IUPUI, 2010- present

Norman Brown Diversity and Leadership Program at IUPUI, 2010- present

IUPUI Campus Ambassador, 2010- present

Civic Engagement Award of 2009-2010

IUPUI Dean of Admissions Scholarship, 2008-2012

Olaniyan Scholarship Program at IUPUI, 2008-2012

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