General Merchandise Manager

Danielle Rushing

**** ***** *** ***** *** Clemente, California 92673 951-***-**** / *****************@*******.***

Described

I’m a meticulous, goal driven, ambitious merchant manager. My history with creative obstacles and finding the solutions to overcome them has given me the ability to guide creative and management as one. I am looking for a positive work environment to excel.

History

Circa

Apparel Product/Merchandising Manager

2007-Current

OVERVIEW

As product manager I’ve developed and managed a process, which allows each department to successfully meet their individual creative goals. Seasonally, I also manage the creative strategy that is designed to reach the target customer while increasing profitability and growth. I work day to day with merchandising, design, development, and management to buffer everyone to reach their end goals. Travel has been required for trend forecasting, design inspiration, and sales related meetings.

KEY RESPONSIBILITIES

-Management of Line plan, SKU Count, Calendar, Wholesales and Margins

-Creation of seasonal merchandising strategy to meet profit goals as well as exceed trend forecasts

-Act as a liaison between all departments to ensure timely delivery of samples, catalogs and bulk

-Responsible for all management of Special make-ups and key account requests

Adio

Apparel Merchandising Manager

2004-2007

OVERVIEW

In my time with Adio Apparel I was able to manage a team of talented designers and development staff from concept to completion. My goals were accomplished by delivering an apparel line that remained cohesive with our footwear and appealed to the needs of an extensive range of buyers from core shops to large retailers. I created a new structure and staff while integrating a process of guidelines and procedures that built a foundation for a once struggling category. Each quarter I exceeded target margins and worked closely with our vendors to leverage the best possible delivery and quality product. Each quarter I collected data and feedback from key accounts, sales teams, and the marketing group in order ensure their needs were met for future seasons as well as execution of special make-ups.

KEY RESPONSIBILITIES

-Design /Development staff Management

-Trend research by region and territory while tracking data from sales performance and history to create a cohesive line seasonally

-Point person for all management

-Responsible for overview of all catalog shoots, advertisements and POP

Thor

Apparel Design and Development

2002-2004

OVERVIEW

Upon entering Thor as a protective gear developer, I was chosen to support their driving mx category with a new soft goods program. Working with Brand Management, I forecasted and created a causal line that was aimed towards an active lifestyle. My day-to-day responsibilities consisted of technical execution and submission of seasonal styles for the women’s apparel line. Sourcing and maintaining relationships with vendors was a main objective. I maintained the development process from the proto approval, fittings, and grading of measurements. I oversaw the product throughout the photo shoot stage and tradeshow season.

KEY RESPONSIBILITIES

-Merchandising, Design and Development of apparel lines

-Forecasting and target cost projections

-Delivery and Cost negotiations

-Styling of photo shoots and tradeshow preparation

Tova Celine

Assistant Design/Sourcing

1998-2002

OVERVIEW

As an Assistant Designer for Tova Celine I worked closely with the head designer, patternmaker and sample sewers. The team relied on me to source their visions of trims and fabrics. I worked directly with contractors to make sure design concepts were brought to life. Once the sample line was constructed, I delivered to the showroom and briefed the sales reps on the details and direction of the line.

KEY RESPONSIBILITIES

-Assistant design, development, draping, fabric/trim sourcing

-Direct contact for contractors

-Preparation for production

-Showroom delivery and overview with reps

Phillip Bloch Los Angeles

Internship 1998-1999

During special events, award shows and magazine photo shoots I was able to assist in styling celebrity clients.

Education

Associate of Arts in Fashion Design and Merchandising Santa Monica College

Software

Mac & PC: Illustrator/Photoshop/PTC (PLM System)/Excel/Word/Mail/Entourage/Porini

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