Software Architect - Sr. Manager

YANG "ERIC" LIU, PH.D

OBJECTIVE

 Obtain a position as a research analyst in the fields of business or media marketing.

QUALIFICATIONS

STATISTICAL SKILLS

 Strong background in statistical theories and application.

 Expertise in varied forms of statistical analysis including general/linear regression, generalized additive/ linear models, log-linear analysis, EDA techniques, survival analysis, Markov Chain model, latent class scaling analysis, missing data techniques, graphic techniques, meta-analysis, contextual analysis, MARSplines, nonlinear estimation, nonparametric statistics, power analysis, process analysis, reliability analysis, SEPATH, text mining, ANOVA, data mining, CHAID analysis, classification trees, and correspondence analysis.

 Proficiency in multivariate analytics including PCA, CA/MCA, MDS, MLR, PLS/PLSR, PCR, RR, RRR, MANOVA, discriminant analysis, cluster analysis, CFA, CCA, MFA, etc..

 In-depth knowledge in time series analysis for business forecasting such as time-critical decision modeling, casual modeling, smoothing techniques, Box-Jenkins methods, filtering techniques, cost/benefit analysis, selling/buying models, and special modeling techniques (e.g., neural network, probabilistic models, event history analysis, predicting market response, Delphi analysis, system dynamics modeling, estimation of multiple structural changes, and combination of forecasts).

 Expertise in sampling methods: experimental design, simple random sampling, systematic sampling, stratified sampling, cluster sampling, and multistage sampling.

COMPUTER PROGRAMMING SKILLS

 Certified SAS9 Base Programmer with six years of experience.

 Expertise in SAS® Enterprise Guide®: SAS/Base, SAS/STAT, SAS/ETS, SAS/SQL, SAS/GRAPH, SAS/AF, SAS/SCL, and SAS/Macro.

 Proficiency in data mining packages: SAS Enterprise Miner, SPSS Data Mining Package, and Java Data Mining Package.

 Expertise in advanced research packages: JMP7.0, SPSS13.0, STATA, LISREL, GeoDa, HLM6, and ArcGIS.

 Familiar with multiple operating systems: Windows, Mac OS, SUN, DOS, and Linux.

 Exceptional PC skills with knowledge of the Microsoft suite of products, Photoshop, HTML, Java, C/C++, Visual Basic 6.0, Dreamweaver, and various networking applications.

SIGNIFICANT COURSEWORK

Statistics

Advanced social statistics

Survey research techniques

Data sources and analysis

Multivariate regression modeling

Quantitative research methods

Social demography

Advertising & media marketing

Media operations & management

Public opinion

Community spatial analysis

Marketing strategy

WORKING STYLE

 Highly self-motivated, eager to meet challenges, and quickly assimilate newest and latest technologies and skills.

 Detail oriented, strong commitment to timely execution of tasks.

 Professionalism and good sense of customer service.

 Strong problem-solving ability and critical thinking skills.

 Enthusiastic, reliable, and multitask teamplayer, and dedicated, working hard individual contributor.

 Proven relationship-builder with excellent interpersonal, communication, and presentation skills.

PROFESSIONAL EXPERIENCE

State University of New York College at Buffalo, NY

 10/2009 - Present. Research Associate & Statistician, Center for China Studies. Provide statistical & quantitative analysis support for the Project on Suicide funded by the U.S. National Institute of Mental Health (R01 MH068560).

Renmin University, Beijing, China

 01/2010 - Present. Co-Investigator & Sr. Statistician for the National Science Foundation’s (China) Project on Provision of Public Goods, Services & Spirituality in Rural China (No.70973132).

Purdue University, West Lafayette, IN

 03/2010 - Present. Research Associate, Center on Religion and Chinese Society. Responsibilities: Provide statistical & quantitative consulting for the Program on Chinese Spirituality & Society ($500,000).

McLennan Community College, Waco, TX

 09/2008 - 12/2008. Mathematics Lab Tutor, Department of Mathematics. Responsibilities: Tutored Calculus & Statistics.

The University of Texas at Austin, TX

 05/2005 - 12/2005. Research Assistant, Population Research Center. Responsibilities: Data management and analysis.

Baylor University, Waco, TX

Research &Teaching Assistant, Department of Sociology

 09/2004 - 05/2009. Performed complex statistical analyses for the Empirical Studies of Values in China ($1,730,000).

 09/2004 - 12/2007. Taught Social Statistics (undergraduate-level) & Quantitative Research Methods (graduate-level).

Harvard University, Cambridge, MA

 06/2004 - 12/2004. Demographer, the Pluralism Project in Austin, TX. Responsibilities: Designed a population survey based on systematic sampling for the local immigrants, collected and analyzed the survey data, created demographic profiles for various immigrant groups, and wrote a technical report using the data.

Tsinghua University, Beijing, China

Research Associate, Center for Media Operations & Management

 03/2001 - 07/2003. Project on Development Strategies for China’s Publishing Business (sponsored by the National Social Sciences Foundation). Responsibilities: Engaged in research design, developed a large database, performed marketing data analysis, and executed the project evaluations.

 10/2001 - 11/2002. Project on National Distance Education (sponsored by the National Ministry of Education)

Responsibilities: Explored and analyzed global data on distance education, and presented the results to PI.

 09/2000 - 07/2001. Project on China’s Natural Environment and Resources Protection (sponsored by the State Council) Responsibilities: Coordinated supervisors in planning, performed data analysis, and assisted in writing technical reports.

China Central Television, Beijing, China

 07/2001 - 05/2003. Part-Time Business Reporter. Responsibilities: Produced 24-hour rolling business news, performed computer-based analyses of business and media data, and reported the results to CCTV’s News Center.

EDUCATIONAL BACKGROUND

 Ph.D. in Quantitative Sociology, Baylor University, Waco, TX, August 2009

 M.A. in Quantitative Sociology, Baylor University, Waco, TX, May 2006

 M.A. in Media Operations & Management, Tsinghua University, Beijing, China, July 2003

 B.A. in Radio-Television Broadcasting, Xiamen University, Xiamen, China, July 2000

PROFESSIONAL AWARDS

 Outstanding Doctoral Student Paper Award, Southwestern Social Sciences Association, March 2007.

 Duke University Medical Center Templeton Scholarship ($1,100), August 2009.

 Baylor University Graduate Fellowship, August 2004 - August 2009.

 Tsinghua University “Best Graduate Students” Award, 2003.

PUBLICATIONS

 ''Television Advertising: A Media Plan and Strategy for National Chunlan Electric Corporation'', in Yuechang Zhu (Ed.) Radio-TV Advertising Studies (2000), Xiamen University Press.

 "China in the WTO: Development Strategies for the Media Industry." Journal of Contemporary Communications (2002), 1:36-38.

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