Marketing

Geraldine F. Trippitelli

*** ****** **** ***** ** 917-***-**** (c)

Darien, Connecticut 06820 ***********@*****.***

CAREER OBJECTIVE

Seeking a marketing position with a B2C Company with a strong national or international presence where my extensive experience, education, and abilities will be used most effectively.

PERSONAL PROFILE

Nearly 10 years combined experience in marketing, ecommerce and management.

Currently French teacher at Alliance Française and volunteer Publicity manager.

SUMMARY OF QUALIFICATIONS

PRODUCT DEVELOPMENT AND LAUNCH: Work with Operations, Legal, Logistics, Customer service and Communication on all marketing mix. This may include product requirement, RFP, project management, innovation, pricing, packaging, training, products roadmap, website enhancements and budgeting.

MARKET ANALYSIS: Work with Research institutes on quantitative and qualitative market and consumer surveys so as to explore product innovation, customer experience, develop, launch and promote products and services with success.

DEVELOP MARKETING PLAN: Complete comprehensive plans identifying the best marketing mix for the product, promotional offers, trade marketing and point of sale advertising. This includes catalogs, banners and website content.

AGENCIES RELATIONS: Ensure contracts and all aspects of communication with any marketing, design, communication and online agency working on a product.

PROFESSIONAL EXPERIENCE

2002-2006 TELECOM ITALIA FRANCE (ex-TISCALI)

Product Marketing Manager

Telecom company in Paris (revenues 2007: $130M - 847k subscribers) www.aliceadsl.fr

In charge of acquisition: marketing plan for all channels: retail, call center, website

Launch new products and define marketing mix of Internet, phone and TV offers

Conversion analysis and site enhancements to improve conversion rates

Relation with marketing agency (packaging, point of sale advertising, catalogs…)

Rebranding of “Tiscali” and “Alice” and repositioning for services in France

Marketing research on Broadband access, phone, TV and VOD services

Management of 5 product managers; Executive board member in 2005-2006

Represent the company at the Consumer Electronic Show 2006 in Las Vegas

Lead a cross-functional team (8 people) to improve broadband services

> Target 650,000 DSL subscribers reached (from 5,000 in 2002) – June 2006

> Successful launch of one of the first offers in France: WIFI package - 2003,

Phone and double play offer - 2004 and TV and triple play offer - 2005

2001-2002 Marketing Services Manager

Manage online social services on the web portal Tiscali-Libertysurf (Chat, Forum...)

Search Engine Optimization: organic search enhancement (keywords, content)

Audience development, cost control and reporting

> Improved services, 18% cost reduction (control, outsourcing) – January 2002

1999-2001 Product Manager

Launch and upgrade online services: Chat, Live Chat and Forums

Promote services via newsletters and Live Chat events (many artists invited)

Teamwork with webstudio and technical developers (java, php/MySql…)

Audience development, reporting and Marketing research on web services

> Tiscali Chat service ranked 3rd in France (20% of Tiscali audience) – June 2001

1998-1999 TEQUILA RAPIDO FRANCE

Project Manager

Web agency in Nice (revenues 2007: $1.5M websites creation www.tequilarapido.com

Business development and project management: websites creation ($20,000 each)

> References : Biolandes (Chanel), Acropolis (convention center), MPE Grasse

EDUCATION

2008 Training “Children learning process” by Helene Vanthier at FIAF, New York

2004 Training “Management keys” by Joelle Wagner at IFM, Marketing school in Paris, France

1995 M.S. in Management at « ESC Clermont » (3 years) in Clermont, France M.S.

1993/94 German Business University (1 year college exchange) in Erlangen, Germany

1989/91 Preparatory class for Business School at La Cadenelle school in Marseille, France

1989 Baccalaureate C (Sciences), Vauvenargues High School graduate in Aix, France

ADDITIONAL INFORMATION

Trilingual: English, French (native speaker), German (college exchange and teacher)

Software: Microsoft Office (Word, Excel, Powerpoint, Access), Photoshop and Business Object

Volunteer: SIDA (France, 2005), TISCALIETHIC (France, 2003), CARITAS (Congo, 1995/1997)

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