Marketing Computer Science

Nagamani Sistla

Email: ******.********@*****.***

I am currently working as a Databases Marketing Analyst in marketing department at Gartner Inc for the last 2+ years (Feb 2010 – present). I am a US permanent resident and have a Master degree in Computer Science.

Technical Skills

RDBMS/DBMS Microsoft SQL Server, DB2 V9.5, Microsoft Access 2007

Development Tools Siebel Tools, Eclipse 3.x

Programming languages Java 5.0, Structured Query Language (SQL)

Reporting Tools Hyperion Interactive Reporting Studio

Statistical Analysis SPSS

Testing Tools Load Runner, Win Runner

Miscellaneous MS Office tools & scripting, Siebel CRM, .NET

Gartner Inc, USA

Database Marketing Analyst.

Project: Gartner marketing database management & analytics

Responsibilities

• I have architected, implemented and delivered key event analytics by leveraging the information from various sources. I had significant interaction with marketing managers and database management and provided insight and guidance to recommend solutions for their campaign and analytic needs and a ‘go-to’ person for their wants and needs with support and guidance from my management.

• Campaign Mgmt and Segmentation – I have managed and organized numerous direct marketing campaigns, dealing specifically with campaign planning, customer targeting, and customer segmentation for various individual demographics and transaction types using the Siebel Marketing application, Gartner Harte-Hanks marketing database.

• I have successfully completed Siebel 8.0 Marketing course from ORACLE University.

• I work extensively on Siebel Marketing Application to load data and involved in configuring the application as per need which includes Data validation, user preferences and changing layout of screens, Views etc.,

• I am Involved in writing Test Cases.

• Involved in various functional and Data validation (As part of System Integration Test) Testing.

• I have trained users on how to use Siebel Marketing Application.

I have provided reports that involve merging other event universes across behavioral data.

• Improved the data quality of the Gartner marketing database by data cleansing, de-duplication etc. resulting from the following cases:

o Lack of information standards - Different formats & structures across different systems

o Data surprises in individual fields - data misplaced in the database

o Information buried in free-form fields & a lack of consistent identifiers inhibit a single view

o Duplicate records with a lack of standards

• I have worked with sponsor sales group for providing wrap-up reports as well as worked with them on Latin American Events Marketing group for their data needs and event registration analysis.

• I have strong skills in Microsoft Excel, SQL using Microsoft Access and core Java programming.

• Ability to work under pressure and demanding schedules. Ability to learn quickly and adapt to new technical environments. I have mentored/trained 2 new hires in my team and delegated some of my routine tasks to them. I have maintained a good work ethic and commitment as I have always accommodated last minute requirements in spite of busy schedules.

Environment: Siebel CRM, Microsoft Access 2003/2007, Microsoft Excel, SQL, Harte-Hanks Marketing database, Siebel email marketing application, George P Johnson (GPJ), Schindler, Jigsaw, Oz, Gartner Events database (EDA), Hyperion Data warehouse (GDW).

Education

• Master of Science (Computer Science), Andhra University, India.

• Bachelor of Science (Computer Science), Acharya Nagarjuna University, India.

References: References are available on request

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