Marketing Professional

Lisa DiBucci

***** ****** ****** * Macomb, MI ***44 * 586-***-****

Experience

Project Manager 2007- 2008

Pitney Bowes Marketing Services (AAS), Farmington Hills, MI

• Gathered and analyzed customers’ business needs, and developed work statements and price quotes.

• Cultivated and managed client relationships, acting as customer consultant on business opportunities resulting in increased sales opportunities

• Participated in Sales Presentations as an operational specialist, selling the merit of the implementation team as a value added service.

• Coached and educated the customer on project deliverables, resulting in more accurate and timely launch initiatives.

• Developed and authored project functional specifications for customer review and acceptance prior to beginning website development.

• Developed work breakdown structures and timelines for project implementations.

• Lead cross functional team on website development and operational/marketing fulfillment.

• Managed project scope change. Developed standardized method for managing scope change and educated cross functional teams on managing and executing change of scopes.

• Developed department training and new account acclamation process; documented local work instructions for departments to successfully execute a project, demonstrated website functionality, prepared the team to meet and exceed customer Service Level Agreements.

• Facilitate weekly client and internal status meetings, holding departments accountable for their action items, and escalating issues as necessary

• Orchestrated website testing including: writing test plans, test cases, and test schedules.

• Managed project budget and reported project statistics to upper management.

Project Manager 2000- 2007

Budco, Highland Park, MI

• Lead cross functional project teams, including systems, operations, customer service, purchasing and account management on project development and execution.

• Gathered, documented and communicated customer requirements to team members to ensure timely and accurate new project launches.

• Acted as operations subject matter expert and provided input, direction and recommendations to the Account Team for project proposals.

• Developed project plan, work breakdown schedules, and timelines.

• Monitored budget performance and project profitability.

• Report budget and project status to Senior Management.

• Managed client expectations and program performance through the launch stage and throughout the life of the project.

• Managed program performance through analysis and reporting and recommended process improvements based on analysis.

Direct Mail Specialist 1999 - 2000

Mars Advertising, Southfield, MI

• Executed direct marketing mail campaigns for national clients.

• Worked with internal account team to identify customer needs and formulated execution plan.

• Provided customer specifications and direction to the internal creative team to produce client artwork and campaigns

• Managed outside vendors to secure mail lists based on targeted demographics.

• Coordinated strategy with internal Production Department to print and mail direct marketing strategies.

Marketing Program Manager 1996 – 1999

John Deere Landscapes (formerly Century Supply Corporation)

• Managed a national buying program for customers representing 57% of company sales.

• Developed strategies to increased retained customers sales 15% for three successive years.

• Developed prospecting and marketing campaigns resulting in increased membership base to the program.

• Managed product line, increasing sales 67% in one year. Analyzed and determined markets to enter. Formulated optimal product mix to maximize sales. Developed expanded channel opportunities to reach the consumer market more effectively. Trained over 200 employees and developed customer educational seminars.

Marketing Coordinator 1993 – 1996

John Deere Landscapes (formerly Century Supply Corporation)

• Developed national direct marketing and business to business advertising. Analyzed database information, developed targeted promotions to current and prospective customers. Created copy and layout formats. Managed outside graphic company to generate final advertising product. Managed print and mail houses to effectively mail promotions and marketing campaigns on time.

• Orchestrated national consumer advertising schedule, increasing retail sales leads by 30%. Developed and maintained budget. Selected and schedule appropriate media types to maximize exposure in the market. Managed multiple vendors to produce unified and consistent advertising. Developed copy and layout formats.

• Organized annual industry tradeshow, which included selecting venue, organizing vendor participation, and marketing the event.

• Developed and planned customer incentive trips including ski weekends, golf outings, and travel abroad.

Education

MBA, Wayne State University, Detroit, December 1998

BBA, Marketing, Western Michigan University, Kalamazoo, Mi April 1993

Contact this candidate