Marketing and advertising

Paola Solano

786-***-**** :: ******@*****.***

***** **, **** ******. *****, Florida

OBJECTIVE

To obtain a position where I can utilize my experience and skills to aid the success and growth of the company in which I am employed. While I achieve a constant professional growth, learning new things in the field, putting knowledge in the workplace, providing my services to the company with quality and a high capacity of commitment, absorbing the company's culture and bringing new ideas.

EXPERIENCES

Responsible of Design 03/2009 - 04/2011

Ministry of Culture, Santo Domingo, D.R.

Responsible for creativity and communication in the technology department.

Link person between the technology and communications departments.

Develop multimedia products for a national and regional fairs.

Participate in communication strategies for government institutions and events.

Build strategic partnerships between institutions and different sectors.

Develop and coordinate project and promotions campaigns.

Conceptualize and develop corporate identity, brand, website, multimedia and graphic.

Collaborate in planning and organizing of different national/regional cultural events.

Social Network and website management; also SEO implementation.

Supervise ministry’s impressions.

Coordinate and report activities.

Assist the department's director.

Control department’s work traffic and monitor staff.

Projects Coordinator 12/2007 - 02/2009

To Media Group, Santo Domingo, D.R.

Coordinate projects for a specialized advertising agency.

Develop and implement marketing and advertising strategies.

Participate in business strategies and develop new services.

Lead promotions campaigns.

Build strategy alliances with external companies.

Define target for each project.

Conceptualize design and creativity.

Create corporate and project image.

Perform competition analysis and budget control.

Implement e-commerce strategy and SEO.

Collaborate with customer service and social network management.

Supervise web development, market research and PR.

Lead and supervise staff.

Project Assistant 06/2007 - 12/2007

SISTEC S. A., Santo Domingo, D.R.

Assist the marketing director in their different functions.

Coordinate and report all marketing activities of the company.

Responsible of advertising and promotion for SISTEC and other group’s companies.

Develop and update SISTEC's website.

Build brand for products/services.

Supervise SISTEC’s corporate image.

Execute emailing campaign.

Plan and organize events.

Support Customer and manage company's databases.

Collaborate in graphic design and PR.

Supervise market research and media selection.

Internship 01/2007 - 04/2007

Ovulos Comunicaciones, Santo Domingo, D.R.

Rotate through the different marketing and advertising areas of the agency, to collaborate and learn of the different activities of the company.

Administrative assistant 08/2002 - 12/2006

Refricentro SG, Santo Domingo, D.R.

Assist in managing the company’s administrative functions.

Organize and maintain files and records.

Set up meetings and presentation.

Write business reports.

Perform billing process.

Audit of accounts receivable.

Maintain inventory.

Generate delivery schedule.

Keep track of expense reports.

Customer service and management.

Supervise advertisement.

Freelance since 2004 - actual

Independent services of consulting, design, coordination and development of different marketing and advertising activities.

EDUCATION

Masters of Art in Marketing 05/2008 - 03/2010

Instituto Tecnológico de Santo Domingo (INTEC)

Santo Domingo, Dominican Republic

Bachelor of Art in Advertising 09/2002 - 08/2006

Minor: Advertising Design

APEC University

Santo Domingo, Dominican Republic

Technician in Graphical Design 01/2005 - 06/2006

CENTU Institute

Santo Domingo, Dominican Republic

KNOWLEDGES AND SKILLS

• Language: Fluent in English and Spanish.

• Software: Microsoft Office (Word, Powerpoint, Excel, Publisher, Access), Macromedia

Freehand, Adobe Photoshop, Adobe Flash, Adobe Dreamweaver, Joomla.

.

• Programming: Advanced HTML. Intermediate CSS, Actionscript. Basic Javascript, SQL, PHP. .

• Personal: Persistent, committed, hard-working, creative, constant, self-starter and

adaptable. Excellent in team work. Strong communication, motivational,

leadership and analytical skills. Able to use the technology, capable of learning

new concepts; with many desires to work and learn.

OTHERS COURSES

• Online Marketing

• E-commerce

• SEO

• Social Network Marketing

• Strategic management

• Consumer Behavior

• Marketing Management

• External and internal communication strategies

• Design and development of project

• Analysis of problems and making decisions

• Social and business events

• Media Strategy, Planning and Post-evaluation

• Methods and techniques of market research

• Psychology of selling

• Sales Forecast

• Locution

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