Marketing Manager
Resume:
JENNIFER L. HAMMOND
VALLEJO, CA 94591
HTTP://WWW.LINKEDIN.COM/IN/HAMMONDJENNIFER
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PROFESSIONAL SUMMARY
Results-focused MARKETING MANAGER with a demonstrated history of growing revenue and increasing market share for products ranging from high tech to consumer goods. Experienced in planning product roadmaps, developing new products and new opportunities, and leveraging both direct and indirect sales teams to maximize revenue. Key strengths include customer focus, energy, enthusiasm, creativity.
Areas of expertise
- Strategic and Tactical Planning
- Competitive Analysis
- Customer Needs Analysis
- Product Line Management
- International Business
- Marketing Communications
- Product Launch
- Relationship Building
PROFESSIONAL EXPERIENCE
BROOKS AUTOMATION, INC., Petaluma, CA 2005 - 2012
MARKETING MANAGER / PRODUCT LINE MANAGER, Polycold Systems
Managed all aspects of marketing strategy, forecasting, customer needs analysis, competitive analysis, pricing, positioning, collateral generation and new product launch activities.
- Product management for Brooks Automationís Polycold(R) product line, which is comprised of ultra-low temperature refrigeration systems that serve a broad range of markets. Increased annual revenue by more than 50% to a historic high of $45M for this product line by penetrating emerging markets and increasing market share in key regions.
- Successfully initiated and drove product development; developed and communicated product roadmap.
- Brought to market 4 major products and pruned product portfolio, eliminating less profitable lines. Improved margins on all lines by implementing carefully targeted price increases and driving costdown initiatives.
- Updated the aging Polycold PFC line to set a new industry standard. Brooks' senior management acknowledged the launch of this product as the best in company history.
- Established close partnerships and communication with worldwide network of distributors and sales representatives to develop international business; expanded business in Asia by more than 100%, while European business reached record high.
IGC POLYCOLD SYSTEMS INC., Petaluma, CA 2001 - 2005
MARKETING SPECIALIST
- Developed, executed, evaluated, and improved marketing campaigns with tailored messages for targeted market segments. Using campaigns in conjunction with the companyís tradeshow presence resulted in higher attendance at the booth and more qualified leads.
- Developed and implemented plan and materials for advertising, tradeshow presence, and website content.
- Managed collateral material and product manuals.
- Created a professional image for the Polycold brand.
- Effectively evaluated marketing database needs and created and implemented a plan for managing marketing data. Launched use of Siebel CRM system, improving visibility of leads and communication among sales teams and marketing.
- Successfully managed internal / external marketing communications.
- Gathered and evaluated competitive intelligence, improving product positioning.
- Drove sales growth by researching and evaluating new and existing markets.
- Cross-functional team representative for new product development; internal ISO auditor and served as key participant in ISO audits; developed and implemented customer survey to understand and improve customer perceptions.
TAVOLO, INC., Novato, CA 1999 - 2001
MANAGER, Consumer Marketing
Led consumer marketing efforts including direct mail, collateral mail, loyalty program, website promotions. Produced weekly reports package for senior management. Coordinated photo shoots for product production, marketing campaigns, feature shoots, PR events, and catalog shoots.
- Managed Tavoloís weekly e-mail promotions, resulting in a 100% increase in number of orders and gross income, and a 50% increase in conversion, resulting in 20% of company sales from this program. Installed and launched use of Accucast Email Software.
- Effectively supervised all marketing projects and spearheaded communication among marketing, merchandising, website production team, design team, engineering, and several warehouses. Delivered campaigns to third parties and oversaw QA, ensuring timely and accurate release.
ADDITIONAL RELEVANT EXPERIENCE
THE NATURAL GARDENING COMPANY, San Anselmo, CA
MANAGER
Oversaw daily operations of a small business, encompassing a retail store, a mail-order facility, and a greenhouse. Directly supervised the retail store, greenhouse, and website - staff of 4. Planned and coordinated inventory for the greenhouse, mail order facility, and retail store.
UNIVERSITY OF CALIFORNIA, Berkeley, CA
INSTRUCTOR
Appointments in the History Department, ranging from Teaching Assistantships, (taught sections for courses led by professors), to Graduate Student Instructorships, (designed and taught senior seminar courses).
EDUCATION
- MA, Department of History, University of California, Berkeley, CA
- AB, Princeton University, Princeton, NJ, magna cum laude
TRAINING
- UC Berkeley Extension, Brand Management, Spring 2005
- UC Berkeley Extension, Marketing Strategies and Tactics, Summer 2004
- SEMI 3-day course, Fundamentals of Product Marketing, 2003
- SEMI 3-day course, Semiconductor Processing Technology, 2002
COMPUTER SKILLS
- Proficient in Microsoft Office Suite (Word, PowerPoint, Excel, Access, Outlook), Oracle ERP software, Agile, Adobe InDesign
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