Sales Engineer

ANTONIO E. MARROW

**** ********* **** (Apt C)

Dublin, Ohio 43016

614-***-**** (Residence)

614-***-**** (Mobile)

****.******@*****.***

SUMMARY

Creative, innovative marketing leader with an extensive record of managing multiple product/project development teams, forming strategic alliances and using multiple vehicles/multiple channels to increase sales and profit. Specializes in retaining existing and attracting new customers, creating/launching new products and building customer relationships. I am a dynamic professional who excels in all forms of marketing. Hands-on product manager who tries new things, leads by example, and forms internal and external partnerships. I have a unique ability to leverage my broad marketing expertise across a broad spectrum of technologies to deliver compelling value propositions.

Selected Achievements

Identified emerging market opportunities and developed programs that increased product line sales ($500k) through e-commerce, and direct marketers through distribution.

Successfully managed multiple product lines, which generate annual sales revenues of $11M.

Successfully worked with sales reps, VARs, and OEM manufacturers, distributors, and key external customers to develop and market products for their unique and specific applications.

Resourceful problem solver with proven ability to reduce product cost by identifying and partnering with new and/or existing suppliers to develop new products.

Key contact for Ingram Micro sales team I provided overall direction, coordination, and development of product line SKU’s, and ensured sales order were processed correctly for our distribution channel.

Developed and wrote all sales and marketing materials (sales brochures, and retail packaging) for assigned product lines.

Developed companies first ups product lines that achieved Microsoft and Mac Certification.

Area Of Expertise

• Business Development

• Experience working with outsource suppliers

• Financial Management

• Communications and Negotiation

• Strategic Market Analysis

• Business/Technical Acumen

Antonio E. Marrow

PROFESSIONAL EXPERIENCE

Liebert Corporation, Columbus, Ohio 43229; 1999 to 2008

Product Manager

Develop and Market the Micro UPS Product Lines. Increase Brand awareness by developing new sales and marketing strategies. Focus on increasing companies sales and Profit Margin. By providing innovative new products that meet or exceed customer’s expectations. Provide Sales & Applications Engineering with necessary programs, training, product information and sales literature

• Successfully launched multiple product lines, which increased product lines profitability.

• Analyze market dynamics, competitive position, and customer requirements on an on-going basis.

• Provide product plans for the product lines to enhance the company’s competitive position.

• Provide overall direction and coordination of assigned products from conception to obsolescence and provide insight to other product managers.

• Served as product champion to drive revenue goals

• Establish, communicate and ensure product lines value proposition.

• Successfully developed, managed, and track marketing programs and launch plans.

• Extensive experience developing products and programs with outsource suppliers for global market launch.

• Manage manufactured cost, price, and profit margins for assigned products.

• Interface with sales force, marketing, engineering and manufacturing teams communicate product requirements.

• Responsible for coordinating, developing, and delivering sales presentations and training programs for sales reps.

• Responsible for analyzing marketing trends of competitor’s products.

• Responsible for the developing and writing marketing specifications, which are used to develop next generation product lines.

• Successfully managed multiple projects, which would include planning, schedule controlling and monitoring of project performance.

• Analyzed and developed new marketing strategies that have resulted in an increase in the companies profit margins.

• Responsible for the development and writing of new sales and marketing materials for global product releases which has been translated into five different languages.

• Responsible for driving strategic planning, benchmarking, forecasting, value proposition development, product launches, leadership, organization, teamwork and customer interfacing.

• Worked with OEM sales group to develop new products for customer specific applications within their target market.

• Exceptionally skilled communicator with extensive experience in global markets.

Antonio E. Marrow

Liebert Corporation, Columbus, Ohio 43229; 1996 to 1999

Senior Hardware Applications Engineer

Provide technical assistants to sales representatives and customers. Phone support, technical proposals, writing of technical papers, competitive analysis, product application feasibility, assist in revising and updating technical sales literature.

• Responsible for delivering product presentations and training for sales teams and customers.

• Member of two-design teams resulting in the development of an On-Line and a Line-Interactive UPS’s.

• Responsible for the writing of two technical documents, which were translated into five different languages.

• Provide supported and trained new Application Engineers as our Technical Support team grew.

NCR Corporation (previously AT&T Global Information Solutions) Columbus, Ohio. 1994 - 1996

Customer Engineer

Installed, diagnosed, and repaired automatic teller machines, proof equipment, PC’s and peripheral equipment.

• Excelled in training program, which resulted in rapid placement as customer engineer.

• Assisted major financial customer with troublesome installation criteria, which resulted in a timely and effective installation.

• Recognized by other team members for ability to respond to technical questions, which resulted in management acknowledging my team leading capabilities.

Mead Data Central (Lexis-Nexis), Miamisburg, Ohio 1991 - 1994

Customer Support and Technical Services

Routed calls, reset user access, identified problems with office automation technology terminals, printers, and modems.

• Analyzed customers problems and resolved or directed to appropriate area for resolution which resulted in maintaining and building a strong customer base.

• Trained new employees on all aspects of help desk and ascertained when the individual was thoroughly prepared to respond to customer requests.

• Maintained excellent rapport with all customers through strong ability to defuse particularly difficult situations.

EDUCATION

Ashland University, Columbus, Ohio

M.B.A., Executive Management, December 2004

Specialization in Finance

Franklin University, Columbus, Ohio

B.S., Electrical Engineering Technologies, April 1998

Sinclair Community College

A.S., Engineering Science, June 1993

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