Sales Marketing

Lorrie Winkler

**** ******* *****, **********, ** 27407 • Ph. 336-***-**** • http://www.lorriewinkler.com • Email: *************@*****.***

Professional Skills

• Marketing and management of an outside sales territory.

• Experienced in graphic design through print and magazine production.

• Strong creative marketing aptitude and understanding of brand marketing.

• Knowledgeable and experienced with subscriptions, mailing lists, E-marketing programs and social media branding/marketing.

• Experience in Internet product sales.

• Writing, researching, interviewing and reporting skills.

• Management of sales and production staff.

• Ability and experience in understanding and meeting the needs of customers yet still meeting company goals and objectives.

• Planning and maintaining marketing project and sales goal timelines to achieve annual marketing plans.

• Knowledge and experience in Google Analytics.

• Knowledgeable in current E-commerce trends and practices.

• Social media marketing experience in Facebook, Twitter, LinkedIn and YouTube.

Computer Skills

• Extensive PC and Mac experience.

• Knowledgeable in basic Internet website design/construction

• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint with Dreamweaver, Adobe Creative Suite and PHP programming language.

and Outlook Express).

• Apple Macintosh PageMaker and Quark design software.

• Experience in Wordpress and Blogger for blogging and social media marketing.

• Customer relationship and email applications Salesforce and ConstantContact.

• Visual Basics programming skills for Windows business applications.

• Oracle database and SQL language experience.

Currently continuing to hone and expand my business skills and knowledge through UNC-Greensboro’s graduate program to receive a Masters in IT with a concentration in E-commerce.

Professional Experience

Marketing Account Executive, Network Communications Incorporated, High Point, North Carolina - 1991 to Current

Solicit new advertising, provide marketing and service accounts for three publications: The Real Estate Book of High Point; The Real Estate Book of Davidson County; and The Real Estate Book’s New Homes of the Triad. Design ads and produce entire publications on a monthly basis. Responsible for all invoicing and account collections. Sales of company supplementary products, including Internet services, brochures, custom publications and marketing aides. Produce monthly newsletter, e-mail campaigns, blog, social media pages and create additional marketing pieces on an as needed basis. Public Relations duties include participation and membership of area associations, such as: The High Point Board of Realtors; The High Point Chamber of Commerce; The High Point Area Home Builders Association and The Greensboro Area Home Builders Association. Served on The High Point Builders Parade of Homes Public Relations and Advertising committee for the past 18 years. Served on The High Point Board of Realtors program, social and awards committees for the past 19 years.

General/Marketing Manager, Womack Publishing, Jamestown, North Carolina - 1990-1991

Assistant Production Manager, Southern Farm Publications, Greensboro, North Carolina - 1989-1990

Honors/Awards

• Sustaining Member Oak Hollow Rotary Club • Centennial Club Award, 1997, 1998, 1999, 2000, 2001, 2002, 2009

-Paul Harris Fellow Award • Platinum Club Award, 2003, 2004, 2005, 2006, 2007, 2008

• Affiliate of the Year, High Point Board of Realtors 2001 • Super Saturation Sales Award, 2001 and 2002

• Marketing Superstar Award 2008, 2009

Education

UNC-Greensboro, Greensboro, North Carolina

Masters in IT; concentration in E-commerce-currently enrolled

Appalachian State University, Boone, North Carolina

Bachelor of Science in Graphic Design; Minor in Marketing

Trinity High School, Trinity, North Carolina

Connect with Lorrie Winkler at:

Facebook: http://www.facebook.com/lorriewinkler

LinkedIn: http://www.linkedin.com/in/lorriewinkler

Twitter: http://twitter.com/LHWinkler

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