Marketing Manager

Sarah K. McElmurray

e: ***************@*****.*** | p: 706-***-****

EDUCATION

A.B.J., University of Georgia, May 2004

Major: Advertising,

Grady College of

Journalism and Mass Communication

Minor: Comparative Literature, Franklin

College of Arts and Sciences

(GPA: 3.5/4.0)

COMMUNICATION SKILLS

Coordinated, planned and attended at trade shows and special events

Served as representative and liaison

Promoted services and generated leads

Established and improved client communications; maintained ongoing relationships

Led teams; chaired committees; initiated employee morale activities

WRITING SKILLS

Wrote creative copy for brochures and other direct mail projects

Researched and conceived newsletter articles

Produced a variety of business materials, including proposals, brochures, ads and forms

Edited employee policy manuals and job descriptions

Proof read and edited all referenced written materials

MARKETING/DESIGN SKILLS

Designed, developed and implemented marketing campaigns

Managed all phases of marketing projects; monitored production

Recruited and worked with vendors; oversaw print operations and coordinated the mailing process

COMPUTER SKILLS

Microsoft Office

PowerPoint

Adobe InDesign

Adobe Illustrator

Adobe Photoshop

Deltek CRM system

INTERESTS

Traveling

Entertaining Friends and Family

College Football and Basketball

REFERENCES

Available Upon Request

Objective

A senior marketing communications position

Profile

6 years experience in marketing with a strong visual sense, excellent writing skills, and the ability to translate marketing ideas and design concepts across all organizational levels

A confident and concise communicator, able to deliver enthusiastic presentations with clarity and humor

A strong leader and team player, adept at supporting team members to achieve personal and professional goals

Professional Experience

Marketing Manager; February 2007 – Present

Robert and Company; Atlanta, Georgia

Managed and negotiated proposal process through all phases of business cycle. Activities included cost analysis, concept formulation and execution, strategy development, market research, proposal writing, developing and presenting recommendations to senior officials, and interview strategy and direction

Created and directed presentations for interviews winning $5 million in new work

Arranged and facilitated complementary working relationships with other professional firms on various design and construction projects

Led creative process for corporate communications campaigns/advertising for all market sectors

Planned, attended and exhibited at numerous industry trade shows

Organized company morale activities including potlucks, holiday parties, open-house events, monthly happy hours and other social events

Wrote, updated and distributed weekly marketing memos to management

Managed, purchased and coordinated all company advertisements

Placed job advertisements, conducted job interviews and trained marketing staff members

Updated company website

Wrote press releases and marketing collateral

Researched and submitted requests for industry awards

Lead standardization of filing system

Developed a company standard for all qualification and proposal packages

Marketing Coordinator; December 2004 – February 2007

Rosser International, Inc.; Atlanta, Georgia

Wrote proposals that won projects worth an average of $15 million in fees

Tracked leads to identify new project opportunities

Wrote, edited and submitted proposals per RFP or RFQ’s requirements

Promoted Rosser via press releases and strategically placed advertisements in industry periodicals

Updated Rosser’s website’s narrative content regularly

Arranged and facilitated complementary working relationships with other professional firms on various design and construction projects

Wrote and assembled trade brochures and other marketing materials

Planned, attended and exhibited at numerous industry trade shows

Provided marketing support for 7 disciplines within the firm, as well as 2 branch offices and 2 affiliate offices;

Reported to Marketing Manager, Business Development Manager,

Business Development Director and Vice President

Planned and organized dinner/cocktail parties for marketing both locally and in venues in other states

Ordered Marketing Materials

Financial goal setting and assessment for the Annual Business Plan

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