ANNA FARROW
**********@*****.***
SUMMARY
MARKETING AND WEB ADMINISTRATION SPECIALIST with experience at regional stock exchange and leading retailers. Strengths include project and time management, training and mentoring, customer service, and ability to work independently as well as lead and participate in team efforts. Excellent communication skills, both verbal and written.
EDUCATION
M.B.A., General Management
Devry University, Keller Graduate School of Management
Fort Washington, PA
Graduation 2011
B.S., Business Administration
Drexel University, Marketing concentration
Philadelphia, PA
Graduation 2004
PROFESSIONAL EXPERIENCE
NASDAQ OMX PHLX (FORMERLY PHILADELPHIA STOCK EXCHANGE-PHLX)
June 2004 - January 2010
Philadelphia, PA
Web Administrator, Marketing
Liaison for prospective customers and sales team.
Managed and distributed e- marketing campaigns and promotional materials.
Assisted in public relations initiatives including distribution of press releases and hosting media events.
Maintained and updated current and potential customer database.
Prepared data to be used in trade shows and internal presentations.
Managed and edited PHLX and NASDAQ OMX trader website content including event announcements, product information, exchange news and general trading information.
Initiated and implemented changes to website to ensure optimum user friendliness.
Managed online advertisement campaigns and sold advertisement space to other organizations.
Conducted web and general computer systems training for new and current employees.
Participated in hiring selection of marketing interns.
Supervised, trained, and mentored a series of three marketing interns.
Created proposal and assisted in implementation of redesign of PHLX website.
Led team to integrate PHLX and NASDAQ OMX websites, selected information to be included and positioned appropriately.
Received accolades from department managers and others on initiatives and results involved in maintaining site.
Assisted in sales of trading tool programs.
Assisted users and staff on navigation of website.
PHILADELPHIA STOCK EXCHANGE (PHLX)
March – August 2003
Philadelphia, PA
Intern, Marketing
Served as intern to Marketing department for Drexel University Co-op program.
Assisted with web content management.
Assisted with marketing initiatives including distribution of promotional materials.
Assisted with public relation media events.
General administrative duties.
TECHNICAL SKILLS
Microsoft Office Suite- PowerPoint, Word, Excel
Macromedia Suite- Fireworks, Dreamweaver
Adobe- Photoshop, Professional Reader
Working knowledge of basic HTML