PROFILE
After completing a Bachelor of Commerce, and gaining four years of experience across numerous environments within the marketing, sponsorship and event industries, I made the decision to travel the world. Since June 2010, I have journeyed throughout Europe, Africa, South East Asia, and Australia and recently returned to Canada. I am looking forward to furthering my career with gaining further experience in events and marketing.
AREAS OF EXPERTISE
Brand Management Event Management Sponsorship Activation
Client Servicing Business Development Experiential Marketing
PROFESSIONAL EXPERIENCE
Manager, Consumer Engagement (Western Canada Manager for Calgary and Vancouver offices)
TrojanOne, Toronto, ON and Calgary, AB, May 2007 – May 2010
Managed, developed and implemented all aspects of brand activations for numerous blue chip organizations. Responsible for creating concept proposals, budgets, and marketing plans to achieve the goals of client business plans. Monitored and collaborated with various project teams including a creative studio, web developers, finance team, and field operations, to manage work flow and deadlines. Ensured efficient, effective, and creative execution of all projects.
Key Clients and Events: HSBC Canada, Canadian National Railway (CN Canadian Women’s Open 2009), Nike Canada (Nike Human Race 2008-2009), Rogers Communications, Johnson & Johnson, Coca-Cola, Canadian Sponsorship Forum (2009-2010), FIFA (U-20 World Cup Canada 2007), HBC
Intern, Corporate Sales and Marketing, IMG, Toronto, ON, May 2006 – December 2006
Prepared sales presentations and support material for company leaders. Responsible for administrative duties for various project teams. Developed case studies analyzing strategic sponsorships.
Junior Manager, Barcovan Golf Course, Carrying Place, ON May 2004 – Sept 2006
Multi-faceted position requiring adaptation and customer service skills. Responsible for the supervision and training of junior staff.
ACADEMIC EDUCATION
Laurentian University, Bachelor of Commerce in Sports Administration (Honours) 2003 - 2007
VOLUNTEER EXPERIENCE
Event Assistant, Forum for Women Entrepreneurs BC Annual Gala, Vancouver, BC, 2011
Active Committee Member, Terry Fox Run, Calgary, AB, 2008
Sponsorship Consultant, Outer Harbour Women’s Dragon Boat Club, Toronto, ON, 2007 – 2008
NATIONALITIES/LANGUAGES
Citizenship: Canadian & German
Languages: Fluent English and German, Conversational French
REFERENCE
Available upon request.