Marketing Sales
Resume:
Brian McDonald
http://www.squarejawmedia.com
LinkedIn: http://www.linkedin.com/in/bmcd67
******@*****.***
Marketing professional with strong writing, electronic and interactive marketing skills. Developed marketing and communications business processes that deliver real ROI and increase stakeholder satisfaction. Business planning and management involving all marketing activities including strategic planning, design, tactical execution and evaluation and measurement.
EXPERIENCE
Square Jaw Media
Owner
April 2010 Present, Cary, NC
Freelance marketing communication consulting for B2B and B2C businesses. Services offered include strategic planning, design, development of communication and marketing programs as well as interactive and website development, email marketing, landing page optimization, conversion, trade show planning, SEO/SEM and marketing automation.
Zencos Consulting
Marketing Director
February 2006–April 2010, Cary, NC
* Strategic marketing development, planning and implementation for business intelligence consulting services for Fortune 500 customers.
* Channel partner management and co-marketing programs with SAS Institute, Sun Microsystems and other channel partners.
* SEO/SEM, email marketing, trade show management and all corporate communications/PR. Garnered several SAS Alliance awards as well as top tier spot on Inc. 500 and Triangle Fast 50 awards.
Responsible for marketing and business development for subsidiaries:
* SignalShare (www.signalshare.net) a Web 2.0 services company offering event based Wi-Fi, messaging, mobile advertising and analytics. Created and developed corporate brand, social media presence, public relations and support strategic accounts and business development activities.
* SiteXcellerator (www.sidyn.com) SaaS platform for building and sites application designed for economic development agencies, utilities and other customers. Created all corporate communications, identity, branding and Web 2.0 presence. Designed trade show booth and managed product launch at economic development conferences.
Motor & Equipment Manufacturers Association
Web Marketing Director
April 2000–February 2006, RTP, NC
* Project management for all phases of design and ongoing maintenance of 10+ internal/external organizations’ websites and back-office applications to meet current and future needs including content management system, online meeting registration and e-commerce applications.
* Designed data standardization and consolidation methodology to simplify management of multiple SQL Server CRM databases across market segments delivering over 500% ROI on software and services. Resulting framework allowed for integrated reporting with financial Great Plains/Dynamics reducing billing cycles and increasing revenue.
* Instituted electronic delivery of outbound communications and HTML newsletters to reduce printing overhead, staffing and postage costs by more than 350%.
* Facilitated cross-functional collaboration and training program to achieve website program goals, to discern and respond quickly to emerging business needs, and to market new website features to customers. Annual site traffic increased by over 180% with no outside advertising in six years.
* Supported online efforts for five international offices in Europe, Latin America (2) and Asia-Pacific (2) regions. Domestically supported Washington, DC, Detroit and Kansas City office staff.
* Trade show support for AAPEX, one of the largest North American trade shows. Worked with Marketing Director on defining user interface and features for show website.
* Developed web analytics reporting model from website traffic logs.
Huffman Corporation
Marketing Communications Director
July 1998–April 2000, Clover, SC
* Developed product positioning, branding and corporate identity through effective marketing collateral, web content, CD-ROMs and sales tools. Integrated marketing communications to generate sales leads accounting for 25% increase in sales revenue during first year.
* Managed content on the huffmancorp.com web site; wrote and updated HTML, VRML, JavaScript files and web site structure. Identified target publications and web sites for advertising; negotiated rates for ad space; wrote copy, graphic design and layout.
* Determined efficiency of marketing projects and measured results through measurement activities identifying quarterly/yearly reports on lead generation, visibility, awareness and marketing return on investment.
Price/McNabb Focused Communications
Account Executive
November 1997–July 1998, Charlotte, NC
* Project management for all account activities including public relations, copywriting and collateral development for all divisions of Square D including OEM, industrial, commercial and residential construction markets.
Business-to-Business Marketing Communications
Public Relations Executive
June 1996–November 1997, Raleigh, NC
* Managed all aspects of PR programs for clients including Ericsson (PBX, wireless and CTI/Call Center products), Energizer (OEM power solutions) and Thomas & Betts (premise wiring cable products).
AMDOCS, Inc.
Documentation Manager
August 1995–June 1996, RTP, NC
Exide Electronics
Technical Writer
May 1994–June 1995, Raleigh, NC
Relay Technology, Inc.
Marketing Services Coordinator
November 1991–May 1994, Vienna, VA
LEADERSHIP
American Marketing Association, Triangle Chapter
President-Elect
July 2010–Present, Raleigh, NC
Vice President, Newsletter and Social Media
July 2008–July 2010
* Responsible for publishing chapter news and content via newsletter, blog, Facebook, Twitter, YouTube and SlideShare channel and other social media tools.
* Awards received include Turnaround Chapter of the Year (2009-2010) and National Chapter of the Year Second Runner-up (2010-2011).
EDUCATION
North Carolina State University
BA, 1990 Communication and Public Relations
TECHNICAL SKILLS
Web: HTML, PHP, MySQL, JavaScript, Wordpress, Joomla, Google (AdWords, Analytics)
MS Office: Word, Excel, PowerPoint, Access, Outlook, Project, SharePoint
Layout and design: Adobe (Dreamweaver, In Design, Illustrator, Photoshop, ImageReady, Flash, Acrobat); Visio, Camtasia Studio
Contact this candidate