HTML, CSS, Photoshop, Illustrator, Ruby, Flash, OA

PROFESSIONAL EXPERIENCE

Lifetopia Corp - April *007- Present

www.lifetopia.com

GRAPHIC DESIGNER

* Creative design for the company and its clients: web application design, web ads, email newsletters, flash banners, mockups, presentations, various marketing materials for print, such as brochures, posters, and postcards, as well as trade show signage and much more.

QA ANALYST

* As a part of the product development team, performed software testing and quality assurance activities, including

testing of applications prior to software release, and executing and documenting bug lists.

* Created and operated automated tests using Ruby/ Watir.

* Created and executed automated tests supporting new features development.

* Evaluated and assigned appropriate severity levels to bugs.

* Performed daily sanity tests on released products.

* Followed and improved software testing processes and policies.

XpertUniverse Inc - March 2005 - April 2007

www.xpertuniverse.com

SENIOR GRAPHICS DESIGNER

* Responded to all requests for art, creative direction and production.

* Ensured a high level of design, consistency and accuracy, while providing visual solutions to communicate

specific messages and market strategies.

* Cooperated with user experience specialists to develop product UI design and wrote functionality specs

accordingly.

* Developed and updated mockups, storyboards, prototypes, logos, and presentations, and produced templates for

policy documents and booklets, marketing materials and other collateral layouts.

* Supervised the out-sourcing of materials for print, ensuring output quality throughout.

* Provided ongoing maintenance of the XUI corporate website, enhancing interactive multimedia and innovative UI

elements.

QA ANALYST

* Participated in review and testing activities to ensure the quality and functionality of developed systems.

* Documented all testing activities.

* Worked with business and technical teams to identify and solve problems.

* Monitored and reported on the status of projects.

Haruz Cazze - November 2002 - February 2004

www.beadshops.com

WEB DEVELOPER & SENIOR GRAPHICS DESIGNER

* Developed corporate website and provided ongoing maintenance, as well as design and content updates.

* Designed corporate ID, as well as the chain’s signposts, catalogs, collateral materials, media campaigns, brochures,

flyers and promotional ads, with an emphasis on transforming marketing objectives into effective advertisements.

* Executed various print processes and art work preparations.

Hadassah Academic College - December 2001 - November 2002

http://www.learner.org/index.html

UI DEVELOPMENT

* Developed web-based application as a part of the workshop’s program cluster for teachers’ professional

development in chemistry by the Annenberg/CPB Foundation.

* Designed conceptual outline structure for content display and graphic design following the planned structure.

* Emphasized the application’s compatibility with various browsers and platforms.

Digital Fuel Inc. - May 2000 - January 2001

http://www.digitalfuel.com/

SENIOR GRAPHICS DESIGNER

* Designed site concept and developed existing code enhancements.

* Implemented new features of back-end code in a web environmental project with a focus on usability and human

engineering. Collaborated with the development team and graphic designers as well as the marketing department.

Shelron Group - October 1998 - February 2000

UI DEVELOPMENT

* Designed and constructed web-based applications from the requirements analysis stage to workflow design and

application development.

* Conducted task analysis to define user needs.

* Designed interaction flows and navigation systems.

* Performed daily maintenance and updated existing sites.

Idf Mamram (Center of Computing and Information Systems)- December 1996-August 1998

http://dover.idf.il/IDF/ENGLISH

WEB DESIGNER / INSTRUCTOR

* Participated in the planning, management and development of the “Zahalnet” intranet network project.

* Oversaw the web design team by providing professional support and consultation to the team and to

outside stations.

* Led development of design concepts.

* Designed websites and led technology studies.

TECHNICAL PROFICIENCY

HTML, CSS, Java Script, Photoshop, Illustrator, Ruby – Watir, and Office 2007.

Familiar with: PHP, Flash and In Design.

EDUCATION

* IBM - Software Engineering for Information Systems: C, C++, Java, Visual Basic, Access and SQL.

* IDF Mamram-Communications Hardware: Networks, SNA, NV6000 Configurations, VAX, TCP/IP & UNIX.

* IDF Mamram-Application Guide.

* IDF Mamram-Developing Internet Sites.

* IDF Mamram–Personal Computing Guide.

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