Marketing Management
Resume:
Stephen Herzig
Winter Garden, FL 34787
**********@*****.***
SKILLS SUMMARY
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Organization management
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20+ years of industry experience building small and large organizations that deliver quality products and services, and consistently meet deadlines. Experience managing consultants and vendors.
Project management
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Consistent record of on-time project delivery. Skilled at scaling and planning projects to meet business objectives. Experience leading projects in both small entrepreneurial and large structured organizations.
Marketing
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Consumer and business-to-business experience executing successful marketing programs for both building brand awareness, and revenue generation. Managed usability studies and market needs analysis studies.
Design
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Extensive background in user interface design, especially in the area of web site development. Consistent record of designing world-class, e-commerce web sites and applications with effective navigation, brand communication, and content delivery. Experience in graphic design and copy writing.
Communication
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Excellent written, oral and presentation skills. Experience with communication issues related to personnel management. Solid customer relationship management experience.
Technical
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Solid understanding of computer hardware and operating systems, data networks, telecommunication systems and web technologies such as .NET, WPF, Cold Fusion, JAVA, LINUX, Windows, SQL, XML, and VOIP. Proficient programmer in several languages including HTML and C.
PROFESSIONAL EXPERIENCE
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Immersion Digital, LLC Orlando, Florida May 2007 – Present
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A multimedia software and web development company. Products include Glo, a multimedia interactive software application, and LightsTogether.com, a group-centric social network.
Vice President of Product Development
Reporting directly to the CEO, responsible for managing all day-to-day operations and product development activities including application development, content development, customer service, and IT infrastructure support. Duties and accomplishments include:
• Managed the formation of a new business team with a staff of 25 to develop the Glo software application. This included hiring of new personnel and development of multi-level management structures across all disciplines with personnel in remote global locations. This structure facilitated the rapid development of a highly complex, content and media rich desktop application.
• Launched the Glo application in October 2009. It immediately placed 13th in its category on Amazon.com, and had nearly 30,000 registered users by January 1, 2010. Awarded Bible of the Year from ECPA, and Christian Resource Media Product of the Year in May 2010.
• Planned, negotiated and oversaw the implementation of datacenter systems and operations. This included high-availability, scalable, development and production environments linked to cloud content delivery networks. Secure local and remote backup servers were implemented to protect company IP.
• Coordinated the development of detailed project plans from original concept to gold master delivery across development, content, marketing, animation, and video production teams. The resulting plan allowed the company to quickly and effectively react to technological and economic challenges, keeping the project on track.
• Implemented development processes (following SCRUM methodologies) and a firm release schedule. This increased the accuracy and quality of releases (average post release bugs dropped by 50%), and increased the productivity of the development team. It also allowed the product team to effectively manage release feature sets in a fast-paced development environment.
• Defined requirements for, and worked with vendors to purchase and implement an enterprise-level infrastructure to support the launch and anticipated growth of the LightsTogether.com social network.
• Developed and implemented CRM policies, tools and processes. Tools included Salesforce for CRM and GoToAssist for remote support. These enabled the customer support team to effectively handle the incoming customer requests for the Glo application (with a 95%+ positive satisfaction rating), and the anticipated post launch network support activities for LightsTogether.com.
Technology and Management Consultant Orlando, Florida May 2005 – April 2007
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Provided services to various companies including technology management, product and project management, marketing and personnel management. Companies and accomplishments include:
Watermark Financial Corp. Orem, Utah
Provided ongoing technology management. Was responsible for the company data network, VOIP phone system, database, applications, and network support personnel.
• Managed the implementation of technology systems including a VOIP phone system and a thin client desktop solution which resulted in a 60% savings in ongoing technology and system administration costs.
• Developed and implemented a custom CRM system to support the development of a new business unit. Company was able to scale support of clients while improving the overall level of service.
Dr. Zen Products Kissimmee, Florida
Provided account management and marketing services. Was responsible for supporting existing clients and developing various marketing and corporate branding materials.
• Assisted in the development of materials to define and promote the corporate and product brands. Materials included print ads, product collateral, sales packets, product catalogs, and an updated corporate web site.
• Supported over 200 accounts. Implemented a CRM system to carefully track activities, contacts and to drive increased ordering behavior.
Channel Intelligence, Inc. Orlando, Florida
Responsible for the development and marketing of the company’s manufacturer centric e-commerce product. Led product strategy management including resource management and prioritization. Interfaced with clients to develop requirements documents, and assisted the sales force with customer presentations. Worked cross-functionally with developers, marketing specialists, operations and customer support personnel. Accomplishments:
• Implemented the company’s first effective development process which included scheduled quarterly releases, QA, a product roadmap, documentation and detailed project plans. Resource management and client satisfaction improved and releases were nearly defect-free.
• Supported sales force, giving prospect and customer presentations. This resulted in increased conversions.
• Established a consistent product branding strategy and provided the sales force with effective training and product collateral.
Uniform Code Council Lawrenceville, New Jersey June 2003 – April 2005
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A not-for-profit company dedicated to developing and implementing technology standards for global data synchronization.
Senior Director, Web Technology November 2004 – April 2005
Promoted and assigned to manage the UCC Web Technology Group and develop a project management discipline within a newly formed Technology Services organization. Responsibilities:
• Managed a staff of web developers, project managers and web content specialists. The staff provided cross-divisional web development and project management support for all UCC divisions.
• Established a common web technology platform including the implementation of portal technology and distributed content management. This provided better technology resource management while improving the speed of web content implementation.
• Developed and implemented a project management process within the Technology Services organization, which improved both developer productivity, and customer satisfaction.
Senior Director of Product Management and Marketing, UCCnet Division June 2003 – November 2004
Responsible for the development of product strategies, and for the GS1 Global Registry initiative. Developed and implemented various partner programs. Also responsible for product usability and beta testing. Responsibilities and accomplishments:
• Established a clear, market-driven product vision and effectively managed enhancement requests and product releases. Brought efficiencies and stability to the product development process.
• Created standard branding and messaging for UCCnet products and services, establishing a clear and concise UCCnet brand identity.
• Developed a partner certification program with technical, customer support and marketing components. The program enabled partners to market their solutions according to a common, industry standard benchmark.
• Chosen to lead several rapid development projects. Successfully brought products to market quickly to take advantage of market opportunities.
• Asked by executive staff to handle logistics for the launch of a global service offering (GS1 Global Registry initiative) and act as liaison between the development group and global standards teams.
ResortQuest Technologies Lafayette, Colorado July 2001 – October 2002
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The technology arm of ResortQuest International Inc., a global company focused on the management of vacation rental properties.
Director, Internet Operations
Responsible for all Internet development, web site maintenance, and Internet marketing initiatives for the company. Managed teams of web developers, content specialists, client liaisons, graphic and UI designers, Internet marketing specialists, DBAs and JAVA middleware engineers. Provided support and training services to over 30 local operating companies, alliance partners and distributor partners. Responsibilities and accomplishments:
• Built a department of 14 from the ground up and successfully transitioned Internet support, marketing and development functions in-house from an outside consulting firm. The transition reduced costs and improved the level of service provided to internal and external clients.
• Worked with corporate and local marketing teams on the development, implementation and monitoring of Internet marketing initiatives. These initiatives and the web site drove $24 million in revenue.
• Successfully launched a redesigned web site, which increased site stability and provided a platform architecture capable of supporting the growing business and web traffic needs of the company. The new site successfully brought all RQI local operating companies under a single brand with a consistent, improved user experience.
• Put in place process, communication and project management systems to manage many simultaneous projects effectively across many clients. Productivity and client satisfaction both increased.
• Managed the on-boarding process of new alliance partners, providing data integration and XML feed services. This initiative provided incremental revenue opportunities for the company.
ChannelPoint, Inc. Colorado Springs, Colorado August 1999 – June 2001
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A leading provider of Internet based, business-to-business solutions that enable e-commerce in the global insurance industry.
Senior Manager, Analysis & Design for Client Implementations August 2000 – June 2001
Responsible for the analysis, design and interface development of client applications. Managed teams of application designers, domain engineers, web developers, graphic artists and copywriters. Teams gathered application requirements and developed user interface prototypes based on the application design, ChannelPoint core product definitions, and client branding requirements. Responsibilities and accomplishments:
• Managed a team of 13, effectively allocating resources across multiple client projects and initiatives.
• Developed processes and procedures for more effective development efforts cross-functionally with engineering teams and account management, and for better communications within analysis and design teams. Employed rapid development techniques.
• Implemented an extensive training and mentoring program for the Analysis and Design team, which significantly increased their skill sets. The speed and quality of deliverables increased for the team, and team members could assume multiple roles in the development process.
• Developed a customizable, component-based user interface for the company’s first out-of-the-box product. This design became the ChannelPoint standard.
Senior Internet Development and Marketing Manager August 1999 – August 2000
Responsible for the Internet strategy and web site development for the company. This included the development and maintenance of a corporate web site, an intranet site, an e-business vertical portal site, and various extranet sites. Responsibilities and accomplishments:
• Managed the Internet Development and Marketing team, which included programming, graphic design, business development and copywriting personnel.
• Developed and executed Internet marketing programs and initiatives, including online promotions and co-marketing opportunities.
• Managed business development activities, including negotiating contracts with third-party content providers.
• Developed a world-class vertical portal site to aggregate insurance professionals. This site drove ChannelPoint brand awareness in the market, and transaction revenue through the ChannelPoint e-commerce platform.
• Managed various usability and focus group studies, insuring the needs of the target market were being met with well-designed applications.
Grainger Internet Commerce Vernon Hills, Illinois May 1998 – August 1999
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The e-commerce arm of W.W. Grainger, Inc., a distributor of maintenance, repair and operating supplies and related information to businesses and institutions.
Senior Internet Marketing Manager
Developed strategies and organizational support structures necessary to design, launch, market and maintain Grainger e-commerce web site initiatives. This included staffing, online brand management, vendor relations management, marketing program development and web site design. Responsibilities and accomplishments:
• Managed the development of OrderZone.com and assembled the marketing support team. OrderZone.com quickly became an e-business industry benchmark and was named the #3 business-to-business web site by Advertising Age’s Net Marketing Magazine in 1999.
• Responsible for the OrderZone.com pilot test program, launch marketing plan, independent brand definition development, and site look and feel.
• Repositioned Grainger.com as a content and marketing driven site, significantly contributing to revenue growth from $3 million in 1997, to $13 million in 1998. Reached a run rate of $100 million for 1999. Named the #7 business-to-business web site by Advertising Age’s Net Marketing Magazine in 1998.
• Launched a Grainger.com promotional campaign, bringing site registrations from 300 a month to 3000 a week.
3Com Corporation Santa Clara, CA/Skokie, Illinois April 1996 – May 1998
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A provider of network connectivity products and solutions which allow companies and individuals to connect to information and services. The company also provides access infrastructures and IP services platforms for network service providers.
Internet Applications and Marketing Manager, Client Access BU September 1997 – May 1998
Promoted to manage the Internet content and applications development for all divisions within the Client Access business unit of the company. Responsibilities and accomplishments:
• Leveraged web content, applications development and marketing efforts across the divisions to maximize corporate resources and insure a uniform web program.
• Managed the development and maintenance of cross-divisional promotional and satellite sites such as the 56K Central and 3Com Park sites.
• Influenced the look, feel, user experience, and market positioning of the 3Com site as a whole. The site was named the #8 business-to-business web site by Advertising Age’s Net Marketing Magazine in 1998.
Divisional Online Development and Marketing Manager April 1996 – August 1997
Prior to the merger of 3Com and U.S. Robotics, managed all Internet development and marketing activities for the Personal Communications division of U.S. Robotics. Represented the division on the corporate web committee. Responsible for web staff, divisional e-business strategy planning and resource management. Responsibilities and accomplishments:
• Managed the full lifecycle of all Internet and intranet projects including a divisional marketing and support web site, which positioned U.S. Robotics as a technology leader.
• Responsible for a $3 million departmental budget, and resource management for development and marketing.
• Developed and maintained relationships with outside consultants and strategic partners.
Zenith Data Systems Buffalo Grove, Illinois April 1993 – April 1996
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A manufacturer of computer hardware, systems and devices for the military, business and consumer markets.
Internet and Online Systems Manager
Responsible for the development and marketing of all web sites, global e-commerce initiatives, intranet and online projects for ZDS. Managed the Internet and Online Systems staff and interfaced with internal and external organizations. Responsibilities and accomplishments:
• Developed an Internet web site for support, revenue generation and marketing. The site won several awards for its design, innovation and services.
• Launched an e-commerce site featuring secure transactions for online product sales, which brought in revenues of nearly $200,000 in the first three days of operation.
EDUCATION
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State University of New York at Potsdam, B.A. Computer Science. Emphasis in information system design, mathematics and psychology.
PUBLISHED
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Groupe Bull Technical Update Journal (1995) and The Agency Codebook (Q1, 1997)
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