Sales Manager

Danielle Sacco

Employment History

January **** – January 2011 Comcast Spotlight Sacramento, CA

Senior Advanced Media Specialist

Responsible for all Advanced Media support for 7 Sales Managers, 30+ Account Executives and the Business Development department

Create client presentations for account executives based on their client’s needs, their goals, their budget and what products will work best for them

Create spreadsheets to track inventory, booked business, sales contests, budget tracking, etc

Manage all client projects and campaigns by booking all signed contracts and entering them into our internal tracking system, work directly with clients to produce their online creative, traffic all online orders, provide clients with weekly and monthly metrics reports, analyze all online campaigns weekly to ensure their campaigns are being optimized, ensure that all campaigns are fulfilled.

Create internal and external sales materials and present all new products to account executives and management

Keep all sales materials updated

January 2004 – December 2006 Comcast Spotlight Sacramento, CA

Local Sales Coordinator

Assist local sales manager and account executives

Conduct research related to cable networks and day parts to determine clients’ compatibility based on demographics, geographic and budget

Create, prepare, and present client cable advertising proposals

Maintain current clients by providing them with exact times, and ensure they receive all pertinent information

Work closely with traffic and research departments maintaining good relations and communication with all departments involved in the sales process

Responsible for all administrative projects for local sales manager, including: annual budget, weekly revenue analysis, and monthly tracking of our top agencies

June 1999 – May 2002 KCPQ TV Seattle, WA

National Sales Coordinator

Negotiated national business

National pre-empts, make-goods, maintained current rate cards, tracked political orders, communicated spot times to national clients

Communicated program changes to national representatives and assisted with administrative functions for the NSM and GSM of KCPQ and KTWB

Maintained good relations with national representatives at the stations’ representative firms and ensured they received requested information

Managed all travel planning for management

Created national and local sales tracking spreadsheets, overnight ratings, budget proposals

Created research for PowerPoint presentations

December 1998 – June 1999 Bell Harbor Conference Center Seattle, WA

Sales Assistant

Assisted sales department. Responsible for answering phones, filing, data entry, typing and mailing client contracts

Arranged all travel for national account executives

Maintained current information packets and responsible for mailing to potential clients

1995-1998 Space Needle Corporation Seattle, WA

Marketing & Promotions Assistant

Responsible for planning and executing promotions and special events, including: New Year’s Eve and the Space Needle Birthday Celebration

Planned and organized media and / or film crew visits

Provided administrative support for marketing department

Provided assistance related to internal and external communications, research, public relations and advertising activities

Processed, recording and filing all departmental invoices and media recognitions (Newspaper, TV, Radio, etc.)

Computer Skills:

Advanced skills with MicroSoft Word, Excel, PowerPoint and Outlook

Proficient in Scarborough, Strata, ComScore and Evaliant

Knowledge of Microsoft Access and Publisher

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