Sales Representative Manager

KRISTIN HOFFMAN

*** ******* *****, ***** *****, NJ 08061 310-***-**** / ***************@*****.***

PROFESSIONAL SUMMARY:

•Five years experience as a Marketing Brand Manager, Public Relations Assistant and Sales Representative working for Color Image Apparel and Gucci.

•Proven ability to manage comprehensive marketing, brand management, communications and public relations initiatives with a consistent track record of meeting or exceeding all performance based objectives.

•Experienced in a broad array of marketing and brand management initiatives with an emphasis on social media strategies, corporate marketing plan development and creative development support.

•Successful at consulting on national advertising campaigns and e-commerce strategies with national retailers including Dick’s Sporting Goods.

•Additional areas of expertise include, but are not limited to new account development, branding strategy development, event planning/management, contract negotiations and product sales.

•Possess a B.S. degree in Marketing from the University of Maryland.

PROFESSIONAL WORK HISTORY:

2008 to Present Sales Representative, Color Image Apparel, Philadelphia, PA

Develop and maintain strategic account relationships within a Northeast territory and identify new target accounts to support revenue/profitability expansion objectives.

Marketing Brand Manager

Managed 10 national sales representatives responsible for new account development and relationship management within potential/existing accounts.

Processed all public relation requests and provided credit information for national editorials including People Magazine, Women’s Health and Fitness Magazine.

Developed and managed social media strategies focusing on Twitter, Facebook and YouTube and on wholesale/retail websites.

Consulted with the Creative Manager and Graphic Designer on Dick’s Sporting Goods national advertising campaigns and monthly advertisements in Yoga Journal.

Collaborated with marketing teams to conceptualize client branding strategies relative to photo shoots, signage and websites.

Negotiated and finalized photography, editing and print house contracts in addition to scheduling and coordinating video/photo shoots for annual advertising campaigns and e-commerce imagery.

Directed catalog development and design processes, assisted with tradeshow development and management strategies and supported corporate related functions as necessary.

2007 to 2008 Public Relations Assistant, Gucci, New York, NY

Supported public relations teams across all product categories including ready-to-wear, accessories, jewelry and celebrity/V.I.P.

Coordinated credit information for national publication editorials, managed inventories and cataloged new collections valued in excess of $300,000.

Implemented enhanced library archiving and press databases that significantly improved key contact system management efficiencies.

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