Marketing Executive

KENT L. GORDON II

*** **** ******* ***** ***** *********@*******.***

Greensburg, Indiana 47240 C 317-***-**** / H 812-***-****

MARKETING EXECUTIVE

Strong combination of marketing and product management skills

Enthusiastic, goal-oriented manager with broad-based marketing, brand/product management, sales support, and customer service experience. Exceptionally creative with effective organizational abilities and interpersonal skills. Skilled leadership and management expertise with especially strong business and financial acumen. Communicates effectively at all levels. General competencies include:

Competitive Analysis Sales Presentations Market Positioning

Brand Management Product Life Cycle Pricing Analysis

Competitive Market Intelligence Trade / Event Management Team Building & Leadership

Marketing Strategy New Product Launch Market Surveys

Project Management Product Information Updates Emerging Markets

EDUCATION / PROFESSIONAL TRAINING

Masters of Business Administration – Indiana University, 2007

Bachelor of Science, Marketing major – Indiana State University, 2001

PROFESSIONAL EXPERIENCE

Product Strategy Manager 2007-Current

Hill-Rom Batesville, Indiana

Manage $49M hospital bed category of company both new product development and marketing functions to include pricing, research, positioning, & advertising.

 In my first year, sales grew by 27% beating plan by $10M.

 In the second year, sales were growing at 55%.

 Responsible for strategic management, profitability, forecasting, identification of new technologies and

business development opportunities.

Product Manager 2002-2007

Cosco Home & Office Products Columbus, Indiana

Managed new product development process from ideation to implementation on a cross-functional team, with personal responsibility for all marketing and advertising for my division.

Meet or exceeded the following annual goals:

 Created engineering changes to reduce annualized cost of goods sold by $1.2M.

 Designed new products on a timely basis to grow sales by 10%, with product line sales currently generating $54M annually; consistently achieved this goal for the past four years.

 Effectively managed product life cycle, eliminating products not meeting sales minimums.

 Contributed to development and achievement of specified budget targets of $2.5M.

 Wal-mart Vendor of the Year - Hardware 2005 & 2007 and Consumer Reports Best Buy Ladder 2006

 Recognized by Cambridge’s Who’s Who of Executives and Professionals

Field Marketing Representative 2001-2002

Newell Rubbermaid Indianapolis, Indiana

Accountable for all event marketing for Newell Rubbermaid with a marketing team of six in the Midwest region, focused on Indiana.

 Managed the company’s Brickyard 400 presence and assisted with other local races. Created brand awareness at store openings for Target, Home Depot, Lowe’s, and Walmart.

 Increased sales at Walmart by 28% due to in-store marketing in the top 10 stores in Indiana.

Event Coordinator / Intern 2000-2001

Indiana State University - American Marketing Association Terre Haute, Indiana

Managed staff of six with 45-person team of students in planning and logistics for organization’s fund-raising event, obtaining corporate sponsorships, and scheduling celebrity appearances.

 Raised $15K for high school scholarships, exceeding goal by 50%.

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