Marketing Customer Service
Resume:
Ryan C. Marks
407-***-**** ******.*********@*****.*** @theryanmarks
Career Goal:
Create business opportunities through product knowledge, customer service and delivering results.
EDUCATION:
BA, Corporate Communications, College of Charleston, Charleston, SC, 2001
BA, Philosophy, College of Charleston, Charleston, SC, 2001
PROFESSIONAL EXPERIENCE:
o President / Owner, Lionize Public Relations
o Board of Directors, Eastern Surfing Association
o Contributing Writer, Eastern Surf Magazine
o Public Relations Director, Plan A Public Relations & Marketing
o Media Director, Elite Financial Communications Group
STRENGTHS INCLUDE:
o Business Owner
o Marketing / Public Relations / Branding
o Budgeting
o Work Ethic / Multitasking
o Punctuality / Presentation Skills
o Information Literate
o Logistics Support
President / Owner, Lionize Public Relations, 2008-Present
Clients: SEVEN TIKI Spiced Rum (Bacardi, USA); Eastern Surfing Association; Plan A Public Relations and Marketing; Brillo Productions
Skills:
o Brand strategy, marketing and sales
o Article and press release writing and distribution
o Annual brand activation calendar
o Print and online advertising and marketing placement
o Social media
o E-mail marketing
o Activation / Experiential marketing
o Media coaching
Result: SEVEN TIKI Spiced Rum
o Achieved more than 200,000 online page views for branding
o Sampled over 10,000 consumers
o Efforts led to year-over-year product sales increases
o Saved $35,000 in annual marketing audit through public relations
o Oversaw marketing budget of $175,000
o Wrote contracts and managed brand spokespersons exceeding $60,000 annually
Board of Directors, Eastern Surfing Association, 2008-Present
Skills:
o Marketing Committee member
o Co-Director of North Florida District
Result: North Florida District
o Established direct sales channel with savings over $3,500 annually
o Negotiated sponsorship contracts worth over $3,000 annually
o Increased district membership on average 15% year-over-year for 4 consecutive years
Public Relations Director, Plan A Public Relations and Marketing, 2007-2010
Skills:
o Brand strategy, marketing and sales
o Article and press release writing and distribution
o Business development
o Copywriting / Search Engine Optimization
o Social media / E-mail marketing
Result: Plan A Public Relations and Marketing
o Increased Plan A’s hospitality industry monthly retainer clients by 500%
o Generated 400% increase in Plan A’s monthly retainer revenue
o Over 3 years, marketing audits valued public relations efforts over $150,000
Media Director, Elite Financial Communications Group / Elite Media Group, 2007
Skills:
o Media coaching
o Media database management
o Review government grant opportunities
o Edit communications for Sarbanes-Oxley compliance
o Article and press release writing
References:
Billy Melnyk
Senior Brand Manager, Bacardi, USA
Jason Dyke
Brand Manager, Bacardi, USA
Gene Varano
Southeast Regional Director, Eastern Surfing Association
James Smith
Kona School, Executive Director
Current Community Memberships:
Jacksonville Chamber of Commerce
GLOBALJAX
Board Member KONA School
North Florida District Director Eastern Surfing Association
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