SKILLS AND KNOWLEDGE OVERVIEW
Copywriter: Extensive copy writing / editing, and concepting in a progressive, fast-paced agency environment. Directed editorial teams to achieve successful results and flawless copy delivered to client. Articulate, self-assured, organized, knowledgeable, persuasive writer and humorous presenter. Published Writer. Writer for Examiner, Associated Content, and Demand Studios.
Brand Experience: Toyota, Direct Energy, Enterprise, Brinker Restaurants, Luxottica, Bank of America, 7-Eleven, Corzo,
Programs, Projects, Technical Experience: MS Office, Adobe PhotoShop, direct mail, interactive, websites/portals, micro-sites, emails & landing pages, gaming sites, storyboarding, social networking, SEO, focus groups, new business pitches, case studies, writing test cases and use case scenarios, AP and Chicago style & referencing, MS Office, ghostwriting, creative concepting
Social Media: Digg, Twitter, Facebook, Google, StumbleUpon, Delicious
Interests and Hobbies: Studying new trends in interactive technology, social media & social bookmarking, blogging
PROFESSIONAL EXPERIENCE • ACCOMPLISHMENTS
RAPP COLLINS WORLDWIDE, IRVING, TX • COPYWRITER & EDITORIAL DIRECTOR
Wrote and provided creative ideas and conceptual edits for new business presentations and internal agency events. Won 2008 Addy award for new employee onboarding kit. Concepted the Save Your Energy campaign for Direct Energy, subject lines for client emails, copy for call to action, meta data.
2005 – 2010
VARTEC, IRVING, TX • COPYWRITER & WEB PRODUCER
Wrote and maintained documentation for department. Managed team of ten front-end testers to ensure field rep PURLs were functioning correctly and copy was flawless. Provided conceptual editing and wrote canned answer database for field questions. This database was eventually handed over to the call center to more efficiently handle customer calls.
2002 – 2005
VERTAPORT, DALLAS, TX • SENIOR TECHNICAL WRITER
Managed various writing projects, including web content, layout, writing user help, functionality testing, and instructional writing projects. Wrote copy for site. Researched topics to produce user documentation. Major projects included www.Enmark.com, where I wrote web content and developed and documented the web publication process. Tested site modules for functionality.
2001 – 2002
TRANSAMERICA, DALLAS, TX • INTRANET PRODUCER, COPYWRITER
Wrote and concepted compelling user content. Coordinated and published content to the company Intranet site. Worked with project managers, HR and business analysts to produce new functionality and web services for employees, including templates for department pages. Taught monthly “Department Editor” classes. Wrote classroom materials and help files. Provided sign-off on new content. Managed Intranet publication schedule.
1998 – 2001
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References available upon request | Writing samples available on stasey.com | Agency work available by request