Project Manager - Software Development and Implementation

Michael Schuetz, MBA, PMP, Scrum Master 214-***-**** (h) 972-***-****(m)

*** *********** *****

McKinney, TX 75071

**********@*****.***

Deeply qualified by over 20 years of Product Management, Marketing and Business Development experience with companies creating and implementing software based solutions for business and government. Manages high performance teams that consistently reach strategic goals for product development and delivery.

EXECUTIVE PROFILE

Responsible for P&L, full life cycle of product portfolio, creating and executing product roadmaps, product pricing and sales tools. Establish relationships with customers, third party suppliers, in partnership with sales and business development to set product line strategy.

 Business Plan and Product Positioning  Competitive and Industry Intelligence

 Product Development –

Expertise in both Waterfall and Agile (Scrum) development methodologies.  Executive Reporting –

Financial – Project Justification

Sales Pipeline; Win-Loss Analysis

 Facilitate User Groups

As-Is/Should-Be JAD Development  Business Partnership/Alliances

 Product Rollout, Collateral Development, Advertising, Tradeshows, Public Relations; Website

Key accomplishments include:

 At EADS/PlantCML – assumed responsibility for existing Integrated Dispatch Solution. In first 12 months – doubled revenue, achieved profitability, established and delivered on product development roadmap.

 At Motorola – launched critical new product line that completed our Public Safety Suite. In 12 months created annual revenue growth rate of 10X and a total product pipeline of $120 million.

 At TRW – led product management and marketing team in “most successful product launch in 10 years” statistical risk modeling. By year three, this product line generated $20M+ annually in new revenues.

 At VisionAIR - Developed and deployed 94% of projects within projected time frames by implementing structured software development lifecycle process (SDLC).

EDUCATION

MBA - Chapman University, Orange, CA

BA, Business Administration - California State University, Fullerton, CA

Health Information/Billing and Coding Certification – Collin County Comm. College 2010

PMP Certification - #535206 (June 2012)

Scrum Master – Scrum Alliance

PROFESSIONAL BACKGROUND

European Aeronautic Defence and Space (EADS) – PlantCML August 2008 – March 2010

PlantCML (division of EADS) is a developer of complex information systems used by state and local governments in a public safety environment. Solutions included internally developed command and control module that was fully integrated with a mobile application provided through a 3rd party relationship. At

installation solution was further interfaced with numerous other applications and information resources in order to provide real-time data and information exchange for users in both a desktop and mobile environment.

PRODUCT AREA BUSINESS MANAGER – IDS

Responsible for creating, executing and delivering business plan and results for IDS product line. Collaborates with a wide variety of functional areas such as sales, development, marketing, information technology, and operations to develop and provide product definitions responsive to customer needs and market opportunities. Interfaces with customers to further define product direction and to manage through alpha, beta and other product releases. Ensures that incoming enhancement requests and customer commitments are managed properly.

Accomplishments:

• Set company vision and established go-to-market plan for existing underperforming IDS product line.

• Doubled revenue by delivering on series of backlogged – troubled projects.

• 33% increase in customer satisfaction as measured in structured customer survey – while increasing number of projects delivered.

• Achieved product line profitability (38% gross margin)

• Led cross matrix team to deliver on time release of Computer Aided Dispatch and new Mobile applications. Completed 3 year product roadmap by defining feature backlog and required technology upgrades, worked with development team to produce work effort estimates, timelines and budgets.

Securus Technologies, Dallas, TX April 2007 – February 2008

Provider of software applications and communication services to all levels of federal, state, county and local government.

SR. PRODUCT MANAGER - INVESTIGATIVE APPLICATIONS

Position was created in order to create a series of new production applications that could compliment existing core business. Company representative in industry groups (IJIS) which facilitated cross industry data information sharing using GJXDM and NEIM.

Accomplishments:

• Developed business partnership strategy. Completed business partner agreement with Business Watch International, rejuvenated failing partnership negotiations with LexisNexis.

• Created consensus at the executive level around vision and strategy for new business segments. Created business plans outlining three distinct markets, competition and value propositions.

Tiburon, Pleasanton, CA April 2005 – April 2007

Provider of information systems software for state, city and local governments.

SR. PRODUCT MANAGER

Led product management effort on “ground-up” next generation records management system.

Accomplishments:

• Provided business case justification for new platform development with anticipated annual revenues, project costs and 5 year ROI.

• Produced Marketing Requirements Document, facilitated internal review of requirements document across multiple internal departments.

• Led market research effort on next generation product suite. Conducted formal market research study – using moderated product focus groups. Determined key client satisfaction factors, perceived strengths and weaknesses of competitive offerings and qualitative feedback on future product design.

VisionAIR, Castle Hayne, NC September 2002 – October 2004

Developer of mission critical large-scale information systems for US public safety agencies.

DIRECTOR OF PRODUCT MANAGEMENT

Charged with turnaround of Product Management organization. Oversees product management, marketing communications, and RFP responses and documentation for Integrated Public Safety Suite. Manages and develops staff of 12.

Accomplishments:

• Implemented project development process (5 Gates). Used cross-functional teams to manage development life cycles, beginning with business case, functional, and detailed specifications. Drove development (using both internal and outsourced/offshore teams) and product verification through project completion. Developed and deployed 94% of projects in first year within projected time frames.

• Established product line plans and three-year roadmap for six primary product lines incorporating input from client user groups, internal and external subject matter experts, market results, and external market research.

• Collaborated with training organization to ensure timely design and rollout of comprehensive training program in support of implementation plans.

• Developed comprehensive marketing plan including user group conferences, collateral development, advertising, trade show participation, and public relations opportunities.

• Reversed high staff turnover rates within two years through persistent communications and new processes, bringing stability across the organization.

Motorola ISD (Printrak), Anaheim, CA February 1997 – September 2002

World leading provider of biometric devices and public safety software for state and international government organizations.

BUSINESS DEVELOPMENT MANAGER

Challenged with creating new product offering to complement and enhance existing product sales opportunities. Manages complete product line including market analysis, business case development, product requirements, development, launch, and ongoing sales. Manages business case development, roadmap planning, functional development requirements, organizational product launch, and sales support/lead generation. Tracks and monitors revenue pipeline.

Accomplishments:

• Assumed total product ownership for new corrections product line. Grew installed base by 10X within initial 24 months.

- Served as Business Development manager, created leads, imitated follow up through sales channel, developed partnerships and co-marketing opportunities. As subject matter expert, trained and supported sales team. Critical voice in all RFP responses and product pricing discussions.

- Initiated project implementation by developing project plan (detailing tasks, responsibilities and time frames for implementations), coordinated various implementation activities with support of operations organization.

- Served as face of the product to all corrections clients. Worked with operations organization to understand “new” client needs and or concerns about existing functionality. Worked to create equitable resolutions to client concerns and issues.

• Conducted evaluation of potential new markets and competing corrections applications in market space. Completed analysis led to acquisition and integration of existing product line, expanding sales pipeline from $10M to $120M+ in less than 12 months.

• Identified market opportunities and developed product requirements for Automated Fingerprint Identification System (AFIS), facial imaging/matching, and corrections information system

TRW (Experian), Orange, CA February 1986 – January 1996

Leading provider of consumer credit history information to financial and credit granting institutions.

SR. PRODUCT MANAGER

Manages cross functional (marketing communications, research and business analysis) Product Management team, negotiates contracts, pricing, and product details with third-party vendors including Fair Isaac and MDS.

Accomplishments:

• Key team member in negotiating and creating partnership relationship with Fair, Isaac Companies. Fair Isaac partnership became key link to TRW’s most successful series of launches in 10 years. Credit risk scoring product generated $20M+ in additional revenue in less than three years. Percentage of credit reports containing risk score went from zero to 20%.

• As Marketing Manager for Custom Solutions organization, led development of strategic plan for a 20-person unit of Software Programmers, Systems Engineers, and Technical Consultants. Mission was to provide rapid responses to urgent needs for significant customers. Annual group revenue grew from $4M to $25M+ within three years.

• Managed Product Marketing group responsible for continuing sales of $400M in products. Directed team to evaluate portfolio of products and carried out promotion and incentive campaigns to increase sales. Worked through direct and indirect sales force to exceed product line forecast for account management products. Revenue growth for this mature product exceeded target goals two consecutive years to a high of $20M+.

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