Proven Leader (Communications)

L.A. BAILEY

**+ Years of Marketing & Communications Expertise

IMPACT:

Overall, my marketing and communications efforts have resulted in the following outcomes for organizations I have worked for:

 45% Increase in Awareness, Visibility, and Revenues

 Improved Relationships With Media Outlets

 65% Increase in Web Site Traffic

 Increase in Revenue and Contracts

 Increase In Business-To-Business Relationships

 Increased Partnerships/Relationships With State and Federal Government

Departments

 Expanded Opportunities With Private/Public Ventures

 Implemented and Improved Marketing Strategies (70% of Suggested

Recommendations Were Implemented)

CAREER EXPERIENCE:

Director Of Marketing, Development & Government Relations

YB Construction, Inc.

(2008 - Present)

-- Designs and Implements Public Relations and Marketing Strategies

-- Directs and Supervises Trade Shows, Conferences, Workshops

-- Wrote and Placed News Releases (85% Placement Rate)

-- Develops Relationships With Media Outlets

-- Develops and Directs Social Media Campaign

-- Works With Elected and Appointed Officials To Develop Policy

Recommendations That Promotes Improved Community Development

-- Develops Overall Marketing and Branding Strategy To Improve and Expand

Name Recognition and Awareness

-- Develops Marketing and “Talking Points” Materials For Executives

-- Provides Public Education and Training For Internal/External Audiences

Vice President, External Affairs

TRUST, Inc.

(1992 – 2008)

External Affairs

-- Produced and Directed Identity DVDs and Videos

-- Served As Organization Spokesperson

-- Directed Public Affairs and External Relations Program

-- Directed Public Education Program (Trainings/Workshops/Conferences)

-- Worked With Elected and Appointed Officials To Develop Community

Development Agendas and Policies

-- Directed and Lead Community Outreach Efforts in 35 Neighborhoods

-- Represented The Agency At Community Events

-- Wrote and Placed News Releases (80% Placement Rate)

Development and Project Management

- Identified Emerging Markets and Social Issues For Market Penetration

- Identified Prospective Clients, Developed and Cultivated Relationships,

and Secured Contracts/Grants (ranging from $750K to $1.1 million).

- Project Budget Development and Project Management

- Directed and Coordinated Special Events, Seminars, and Incentive Meetings

- Hired and Supervised Research Consultants and Staff

- Developed Strategic Program and Marketing Goals

- Directed and Supervised Agency Publications and Research Reports

(Annual Reports, Magazines, and Newsletters)

- Directed Focus Group, Public Opinion, Survey Research, and Marketing

Projects

Partnership and Team Building

-- Trained and Supervised Pubic Relations and Marketing Staff

-- Developed Employee Training Manuals

-- Developed Marketing and “Talking Points” Materials For Executives

-- Provided Public Education and Training For Internal/External Audiences

Public Relations Manager

The Hanlen Organization

(1985 – 1992)

Clientele: Real Estate Developers, Hotels, Distributors and Manufacturers,

Lighting Companies, Retailers, Sports Teams, Municipalities,

and Associations.

Titles Held: Assistant Account Executive, Account Executive, Media Buyer,

Production Manager, Client Services Manager, and Public

Relations Manager.

DUTIES

-- Account Management and Client Services

-- Special Events, Meeting Planning, and Trade Shows

-- Crisis Management and Employee Relations

-- Producing Annual Reports, Magazines, and Newsletters

-- Producing Ad Copy For TV, Radio, Newspapers, and Magazines

-- Directed Ceremonial Events (Groundbreakings, Ribbon Cuttings)

EDUCATION:

Drake University, Des Moines, Iowa

Bachelor's Degree, 1984

B.A. In Journalism and Mass Communications

Major: Public Relations Minor: Sociology

REFERENCES:

Available Upon Request

AWARDS AND SPECIAL HONORS:

I have received several awards for my efforts:

*The Girl Scouts (Illinois Crossroads Council) Women of Achievement Award

*Metropolitan Chicago and Lake County, IL YWCA Justice Award

*State of Illinois Treasurer Outstanding Public Service and Leadership

Award

*Southwest Women Working Together Women To Watch Award

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