Sales Marketing

Joseph J. Kester

Mesa, AZ ***** * 708-***-**** * *******@*****.***

CREATIVE MARKETING PROFESSIONAL

Highly creative marketing professional with a career track developing and launching marketing programs. Broad-based marketing background with a commitment to organizational objectives and delivering communication solutions to attract/maintain customers. Recognized for decisive leadership and proven ability to face challenges head-on and execute sound decisions. Earned solid reputation for being positive, efficient, and hands-on.

AREAS OF EXPERTISE

* Project Management

* Direct Marketing

* Advertising Agency Relations

* Public & Media Relations

* Market/Competitive Research

* Marketing Strategy Development

* Contract Negotiation

* Budgeting & Allocation

* Process Improvement

PROFESSIONAL PROFILE

PROVEN METHODOLOGY

* Utilizes strong management and prioritization skills to oversee multiple projects within deadlines

* Possesses highly developed communication, negotiation, interpersonal, and presentation skills

* Directs marketing projects that are successful from conception to launch and within budget

DEMONSTRATED RESULTS

* Reduced advertising agency expenses by $75,000

* Negotiated magazine advertisement placement with a cost savings of $25,000

* Spearheaded market research project 3 months ahead of schedule and $350,000 under budget

CAREER PATH

Marketing/Business Development Advisor – CVS Caremark, 2/2005 – 1/2011

* Developed/implemented strategic marketing plans and budgets

* Identified and created marketing communication tools to drive revenue growth and product awareness

* Created sell sheets, presentations, direct mail campaigns, newsletters, case studies, and brand strategy

* Worked cross-functionally with Legal/Compliance to ensure programs met HIPAA, Federal, & State laws

* Spearheaded market research/competitive intel initiatives which identified/capitalized unmet market needs

* Identified target market and created a new line product line extension for a sundowned product

* Managed team of marketing analysts

Marketing Director – Quantum Advertising & Design, 10/2003 – 2/2005

* Developed, executed, and managed comprehensive marketing plans and budgets

* Created and managed opportunities to connect/communicate compelling brand messaging

* Conceptualized/orchestrated marketing campaigns that effectively reinforced and built brand awareness

* Delivered sales tools, website content, collateral, and press materials for new and existing products

Director of Marketing – Basco, Inc., 9/2000 –10/2003

* Developed and implemented sales, marketing, and public relation strategies to acquire/retain customers

* Created ads, 300-page color catalog, direct mail, and launched new web site

* Responsible for sales forecasting, new product introductions, new business development, and budgets

* Doubled sales for product line by increasing existing customer demand and driving new customer sales

* Developed product launch tools and trained customer service/sales on new product initiatives

* Managed marketing team

Marketing Communications Manager – Jeron Electronic Systems, Inc., 5/1995 – 9/2000

* Directed promotions including collateral, new product intros, web site, trade shows, ads, press releases

* Developed marketing communication tools for sales channels of reps, distributors, and dealers

* Designed, built, and provided content for the company’s first web site

* Implemented a lead management system

* Planned and implemented marketing budget and led all contract negotiations

* Built and led a professional marketing and promotions team

Catalog Production Manager – Newark Electronics, 2/1993 – 5/1995

* Initiated all phases of production for a globally recognized catalog from concept to printing

* Implemented schedules, plans, and budgets for product merchandising activities

* Supervised, hired, trained, evaluated, and motivated a catalog department team consisting of 35 people

* Planned, executed, and managed all aspects of a $2.5 million annual catalog production schedule

* Managed production of 1,500-page catalog featuring 250+ manufacturers and over 250,000 products

* Created marketing communication tools for over 150 branches, including specialty catalogs, motivational newsletters, directory ads, and special sales promotions

Advertising Manager – Bodine Electric Company, 8/1988 – 10/1992

Advertising Manager, 1990 – 1992

* Managed company’s advertising programs and budgets consisting of ads, pr, collateral, direct mail, etc.

* Execute product catalogs, trade shows, ad schedules, press releases, packaging, and direct mail

* Directed advertising agency and a public relations firm’s day-to-day activities and strategies

* Planed, coordinated, and promoted company’s national trade shows and seminars

Advertising Supervisor, 1988 – 1990

* Created catalogs, brochures, direct mail, press releases, newsletters, manuals, and trade ads

* Directed the activities of an in-house advertising staff

EDUCATION & ASSOCIATIONS

Masters of Business Administration Degree

Saint Xavier University

* Major in Business Administration; Concentration in Marketing

Bachelor of Arts Degree

Saint Xavier University

* Major in Business Administration; Concentration in Marketing

Associate of Applied Science Degree

The Illinois Institute of Art Chicago

* Major in Advertising/Marketing; Concentration in Graphic Design

Advertising Promotion Instructor (part time night school)

Keller Graduate School of Management

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