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eCommerce Managment, Analytics, and SEO

Location:
New York, NY, 10025
Salary:
$75,000 to $125,000
Posted:
November 30, 2009

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Resume:

Statement of Qualifications

** ***** ********** ** ******** e-commerce sites on a web strategy based upon the clients needs. Expert in guiding a client though web site development, pick pack and ship, marketing, analytics and search engine optimization. ?Experienced in developing and building websites with multiple platforms from open source to IBM Websphere Commerce.

Experience

Vice President e-Commerce Randa Corp. 2007 – September 2009

* Responsible for Project Management, Development, and Marketing of all E-Commerce for Randa Accessories.

* Projects included and completed were two E-Commerce Retail sites for the Randa Luggage and Randa Trafalgar additions, and the Randa B2B site. Each of these projects required the integration with different inventory systems, and multiple warehouse systems for pick pack and ship.

* Managed the rebuilding and redesign of the Randa Corporate, and Randa intranet sites.

* Responsible for marketing of each of these sites on both paid, affiliate and natural search models.

* Built and managed analytics for all sites, including gathering and interpreting information from Google Analytics, word tracker, and other demographic sources.

* Day to day responsibilities include creating and managing E-Mail marketing campaigns, graphic design changes, comparative shopping engine campaigns, Pay Per Click, Organic Search, Affiliate marketing and site production.

* Responsible for identifying and managing project vendors within budget guidelines and completing projects within expected

* Managed all marketing for both wholesale and retail e-Commerce, including coordination with print advertising, blobs, social marketing, banner ads, and special daily deals with wholesale partners.

* Managed integration of multiple platforms and multiple inventory systems with VAI and AS400. Created and managed all inventory and price data feeds from multiple warehouses.

E-Commerce Operations Manager Paragon Sports 1999-2007

* Responsible for the Project Management, Development, Architecture and Marketing of the Paragonsports.com E-Commerce Store.

* Projects included site design, production, and integration of Paragon Sports retail back end database system with the Paragon Sports E-Commerce Store.

* Present management projects include integrating a flash product images into the site, managing Pay Per Click, Natural Search Campaigns, affiliate programs, social networking –Web 2.0 projects, and site improvements including preparing for a move to a new software platform.

* Day to day responsibilities include creating and managing E-Mail marketing campaigns, graphic design changes, comparative shopping engine campaigns, Pay Per Click, Organic Search, Affiliate marketing and site production.

* Responsible for identifying and managing project vendors within budget guidelines and completing projects within expected time frames. .

Site Development Experience 1999-2007

* Experienced in site development in IBM Websphere, Linux, Microsoft ASP, Joomla, and other open source platforms.

* Experienced in integrating inventory and multiple warehouse pick, pack and ship systems with VAI and AS4OO

* Working knowledge of Dreamweaver, Fireworks, Flash, PhotoShop, Word and Excel. Familiar With: Quark and Adobe Illustrator and Joomla. Working Knowledge of: Microsoft Site Manager 3.0, Microsoft Commerce Server 2000. Java Script, and Database Integration into Web Pages utilizing Microsoft ASP, and other platforms.

Financial Advisor 1997-1998

* Financial Advisor Paine Webber

Attorney and Jury Consultant 1976-1996

* Self employed Attorney and Jury Consultant. Practice concentrated on trial work in both Civil and Criminal court

* Extensive project management and organizational skills

Education

University Of Maryland 1967-1971

* Bachelor of Arts

University of Arkansas School of Law 1971-1974

* Juris Doctorate

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Jay S. Nedell

350 Central Park West # 3J New York, NY

Phone: 917-***-**** E-Mail: spqwgq@r.postjobfree.com



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