Marketing Management

MARGARET L. EMERY

**** ********** *****, *****, ** 22015 **************@*****.*** Cell: 703-***-****

OBJECTIVE

To work, learn and grow in an environment as a dedicated team member of an organization.

EDUCATION

Lycoming College, Williamsport, PA

Bachelor of Arts degree Overall GPA: 3.5

Double major in Corporate Communication and Business Administration

Concentrations in Management and Marketing (business program – ACBSP accredited)

AWARDS & HONORS

Graduated Cum Laude, Dean’s List, Delta Mu Delta – International Business Honor Society, Lambda Pi Eta – Communication Honor Society, Gamma Sigma Alpha – National Greek Academic Honor Society, Order of Omega – Greek Leadership Honor Society, Institute for Management Studies Scholar, and 2010 Outstanding Colloquium Student

TECHNOLOGY

Proficient skills in Microsoft Word, Microsoft Excel, and Microsoft PowerPoint

RELATED EXPERIENCE

BUSINESS PLAN

Lycoming College, Williamsport, PA January-May 2011

Developing a business plan for a new product, this plan was done in a group of three. We developed an analysis of the market and industry, as well constructed a company description and concept statement of the company. The study resulted in a marketing, management, and operation plans, and financial statements.

MARKETING PLAN

Lycoming College, Williamsport, PA August-December 2010

Developed a marketing plan focusing on one product of “tripol-E,” an event planning company.” The effort included a Strength, Weakness, Opportunity, Threat (SWOT) analysis. The project also included developing a marketing strategy with goals, and a marketing implementation plan. The study included developing a tagline, pricing strategy, and an analysis of the market.

EVENTS PLANNING INTERN

Washington Business Journal, Arlington, VA May – July 2010

Greater Washington’s leading source of business news and information for more than 20 years

Established an efficient paper and electronic file organization system for thirteen events. Directed and executed successful registrations including on-site registrations for two events. Promoted award deadlines for two events; increasing number of nominees from previous year. Received valuable exposure to region's business community with unique insight into special events promotion and the publishing industry.

RESIDENT ADVISOR,

Lycoming College, Williamsport, PA Fall 2009 – Spring 2011

Managed residence hall floor of 30 women; served as advisor for resources, services, and campus events. Enriched the freshmen experience by providing personal guidance and direction in a calm, professional manner; responded to all questions and concerns and referred to other services as needed. Developed, planned and facilitated floor events.

• Served as liaison between students, residential life staff, and other college personnel.

EVENT PLANNING GROUP PROJECT

Lycoming College, Williamsport, PA August-December 2009

Planned, developed, and executed event the first annual fundraiser with local non-profit. Raised over $1,700 for an annual event “Breakfast with Santa.”

WORK HISTORY

MANAGEMENT CLERK

Defense Technical Information Center (DITC), Fort Belvior, VA May – August 2011 Compiling information about a wide range of topics for a Wikipedia type site. Also assisted in developing a survey for a development of an application for the collections of DTIC. Developed of a mock website design for the homepage of DTIC.

• Help develop Social Media outlets for DTIC

STUDENT ORIENTATION LEADER

Lycoming College, Williamsport, PA Summer 2010

Guided and facilitated meetings for incoming freshmen in three orientation sessions.

INTERN

Fairfax County Republican Committee, Fairfax, VA June – August 2009

Organized paperwork in the office, and assisted at live events. Researched potential donors and opponents, and cataloged them in a data bases. Maintained the website and developed flyers for upcoming events.

HEAD ASSISTANT COACH,

Burke Centre Swim Club, Burke, VA Summers 2004 – 2008

SWIM INSTRUCTOR AND LIFEGUARD,

Burke Racquet & Swim Club, Burke, VA 2005 – Present

EXTRACURRICULAR

Collegiate Swim Team, Captain 2010–2011 & SAAC Representative; Campus Activities Board;

United Campus Ministries; Alpha Xi Delta, Ritual & Service Chair; Water Polo Club, Treasurer, Delta Mu Delta President, and Order of Omega Treasurer

CLEARANCES

Secret

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