Manager Sales

ASHELEY TETTEH

PROFESSIONAL EXPERIENCE

Rally Marketing, Field Supervisor, Boston, MA 10/2008-10/2009

• Supervised and coordinated team, and carried out project management to ensure event success in this fast-paced consumer product industry

• Served as the point of contact between the brand and consumers, serving to educate the public about brands being represented

• Influenced purchase behavior through utilizing market knowledge and implementing key strategies creating and engaging positive educational and memorable experience around the brand

• Contributed solutions and strategy to best complete goals. Managed event logistics which include: pre-event preparations with event/venue contact

• Analyzed programs at the end of every show for effectiveness; conducted pre and post event reporting

IHS Cambridge Energy Research Associates (IHS CERA), Events Coordinator, Boston, MA 1/2009-10/2009

• Worked with the Senior Manager of Sales and Research on multi-client studies to generate revenue of over 1.6 million dollars for the company, including marketing communications and research

• Utilized Customer Relationship Management System to track and produce reports for marketing and sales purposes; maintains a corresponding record of marketing campaign responses

• Helped organize an ongoing summit in Singapore for discussion on the future of energy amongst senior level decision makers in the industry

• Communicated with and tracked registration for oil, energy and gas webinars and conference calls. Updated website on various conferences and studies. Entered and edited registration details in the event management database

WERS/ 88.9 FM, Promotions Director, Boston, MA 5/2008- 9/2008

• Targeted, developed, and maintained relationships with potential promotional partners on events such as yearly pledge drive, summer auction, and membership drive

• Wrote proposals to ensure the collaboration of WERS in events such as the Newport Folk Festival as well as to secure tickets for on-air giveaways

• Served as a liaison between the radio station, audience and clients and established rapport with people from diverse backgrounds and cultures at various WERS events to create memorable impressions

• Developed and oversaw all promotional and contest initiatives to support marketing initiatives. Worked with Sponsorship Director to ensure that creative concepts were in line with the radio station image. Included budget planning and invoice fulfillment

• Worked with the Programming Department to ensure the stations promotional activity met its objectives

• Collaborated with the Membership Coordinator to development strategies to increase awareness to existing and new members. Secured giveaways and packages for the annual yearly drive--generated over a hundred thousand dollars

• Managed and conducted weekly meetings and promotional responsibilities of street team staff; maintained and updated promotions calendar

• Handled all on-air contesting and arranged prize pick up with winners; Included daily updates to contests sheets and constant watch on scheduled giveaways

• Arranged and staffed monthly volunteer opportunities with non profit organizations to help build support in the community

• Staffed and represented the station in a positive manner at all events

WERS/ 88.9 FM, PR/Marketing Operations Assistant, Boston, MA 5/2007- 8/2007

• Processed check requests, purchase orders and invoices. Navigated billing discrepancies and prepared expense reports for staff and liaison with the offices of VP of Information Technology, Institutional Advancement and Accounts Payable for vendor invoicing and payment

• Assisted in PR activities in organizing station’s first summer auction which included reaching out to various organizations and companies for donations

• Researched and assembled press contact list for the annual Local Music Week press release

• Secured venues for Artist welcomes and other events for the station. Conducted live on-air artist interviews

INTERNSHIPS

MAGIC 106.7, Promotions Intern, Boston, MA 9/2007-12/2007

• Worked with Promotions Coordinator to maintain prize inventory and concert giveaways

• Managed weekly updates of online contests and interactive initiatives for the station’s website

• Assisted in the execution of client appearances in areas like store grand openings and charity events

• Street teamed station produced, sponsored and cultural events; Interacted with clients at sales appearances, represented the station in a positive manner

• Updated contest sheets, giveaways and arranged prize pick up with winners

• Set up, execution, and breakdown of station events

Big Fish Communications, Public Relations Intern, Boston, MA 1/2007-5/2007

• Supported planning and strategy initiatives through research. Assisted in research for and compilation of daily clip files and responded to media inquiries.

• Wrote client press releases, communicated with the press, and maintained media watch

SOS Children’s Villages-USA, Administrative Intern, Washington, DC 5/2005-9/2005

• Created PowerPoint presentations, developed reports and proposals for CEO in an effort to help create awareness and build support for SOS Villages across the world.

• Designed and mailed invites to VIP personnel in the DC area to introduce CEO to them as well as raise issues facing SOS Villages

• Researched and launched call center of 10+ vendors for a television show on corporation featuring the Duchess of York to help increase interest and donor number

Beloit Public Access Television, Station Manager, Beloit WI 5/2003-6/2004

• Produced local programs of college shows and economic news serving the college and public community. Performed lighting, camera shooting and cable set-up. Wrote and edited scripts. Included editing video

• Interviewed talents for personal weekly show “International views and Lifestyles”

• Recorded and edited summer series “Music in the park” as well as other college theatre plays and events

EDUCATION

9/2006-9/2008 Masters of Art in Integrated Marketing Communication

EMERSON COLLEGE, Boston, MA

Developed a fully integrated marketing campaign for Adaptive Environments; a non-profit organization committed to advancing the role of design in expanding opportunity and enhancing experience for people of all ages and abilities. Tasks involved Concept Development: Branding Strategy: Media and Event Planning: PR: Budget Allocation: Creative Strategy and Development (Capstone Project)

9/2001-5/2005 Bachelors of Arts Communications and International Relations

BELOIT COLLEGE, Beloit, WI

SKILLS

Languages: English and French

Programs: SPSS, Dreamweaver, HTML, CSS styles, Adobe Suite, Raiser’s Edge, ExGenEx, Pivotal, Photoshop, InDesign Ms (Word, Excel, PowerPoint, Outlook)

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