Manager Project

Tariq Jaffery

**** ******** **** **., ******, Texas 75063.

972-***-**** ********@*****.***

Collaborative Team-Builder - Marketing & Analytics Thought Leader

OBJECTIVE

Leadership role in Business Intelligence, Analytics, Reporting, Database Marketing, Marketing Support, Consultation

SUMMARY

A detail-oriented thought leader, with 12+ years of IT, Telecommunications & Advertising Agency experience in Project Management, Analytics, Direct Marketing, Marketing Campaign Tracking & Reporting, Dashboard designs, Business Intelligence, Client Management, Agency Management and managing team of professionals. Development, validation, and implementation of analytical solutions, campaign models, segmentation, acquisition, retention, cross-sell and up-sell, seasonality models, scoring, forecasting, regression analysis & A/B testing.

• Hands-on experience in all aspects of quantitative research / analysis & presenting the performance results.

• Expertise in developing strategy, planning, managing clients and deliverables with competing priorities

• Ability to translate technical data into revenue generating ideas, drawing conclusions & giving presentations.

• Experienced in building multifunctional teams responsible for all aspects of BI, Analytics and Modeling

• Expertise in managing Analytics, Data Mining, Modeling, Scorecard / Dashboards, and Market Research

• Expertise in technology integration, analytical tools development, process automation & planning

• Published & presented papers in journals & International conferences on Target Marketing & Analytics.

CERTIFICATION

• Business Intelligence Graduate Certificate Southern Methodist University (SMU)

• Project Management Certificate Southern Methodist University (SMU)

PROFESSIONAL EXPERIENCE

Stratmark 09/2010 – Present

Senior Director Analytics & Modeling

• Responsible for leading a multifunctional team of analysts to conduct advanced analytics and modeling, in a multi-channel environment. Oversee production and ensure data integrity of weekly / monthly BI scorecards, revenue performance reports and design & implement various internal/external data sources to feed the reports

• Analyzed campaign performance (KPIs) data, designed and prepared reports and executive dashboards and presented the business insight results to clients and upper management.

• Managed client relationship and fulfilled ad-hoc analyses requests.

Verizon Business, Irving, TX 07/2009 – 09/2010

Consultant - Information Technology-PMO – Program Management

• Provided consultation and created segmentation models for telecom consumer market in 14-states where Verizon Business was sold to Frontier Communications. Program manager for the merger planning across multiple business units. Oversaw project lifecycle process from request & approval through execution for the portfolio ensuring work requests were assessed, prioritized and scheduled appropriately. Presented weekly/monthly program status / performance reports to senior leadership (CTO, SVP) and clients.

OMNICOM Group /Javelin Direct- (AT&T), Irving, TX 12/2006 – 4/2009

Senior Director Marketing - Business Intelligence, Analytics & Strategic Planning

• As a single point of contact with clients, I evaluated client needs, provided strategic consulting and maintained relationship. Provided thought leadership to identify cost savings opportunities to increase response rates to improve model performance. Managed a multifunctional team of analysts, account executives & DBAs

• Developed standardized segment level performance reports (KPIs)/dashboard for 600 National Marketing campaigns (DM & digital) at MSA, DMA & product level and presented BI / analytics reports to clients. Ensured integrity, accuracy and stability of the master data. Instituted automation that reduced turnaround time for analytics reports and in depth analyses to drive marketing decisions.

• Encouraged creative ideas and appropriate metrics to develop forecasting models for call volume, response rate, cost, sales etc for acquisition (COA), retention, and win-back and cross-sell/up-sell programs.

• Supported the planning & optimization of AT&T’s target marketing program. Managed work of several vendor agencies to ensure accurate execution of all mail campaigns and facilitated BI & analytic discussions.

Director Marketing Intelligence- Business Intelligence, Analytics & Strategic Planning (12/2006 – 7/2008)

• Tracked, analyzed and reported AT&T National marketing campaign performance (KPI) for Mass market and Multicultural segments across DM & other media. Managed a team of analysts, account execs & DBAs.

• Designed monthly / quarterly performance reports and executive dashboard. Created actionable master data, to measure key metrics (KPI), and used customer insight for campaign optimization.

• Developed behavior sub-segmentation at MSA & DMA level to optimize campaigns for acquisition, retention, win-back and cross-sell/up-sell for HSI, DSL, UVerse, Private Line, Mobility & Data Services

• Identified business requirements and processes for corporate database development. Implemented solutions to improve turnaround time for client reports and dashboard production.

• Designed scalable enterprise architecture and directed the development of Business Intelligence application and analysis tools around ETL, SAS, SQL server 2007, and MS office.

• Improved campaign performance with predictive analysis including (a) Seasonality affect using ARIMA, X11 (b) Lifetime value (LTV), data mining, regression analysis & A/B testing.

• Supported planning and optimization of Target Marketing program across multiple media to improve call volume targets for AT&T’s consumer segment and Telecom core products.

• Co-chaired steering committee and established best business practices and measurement methodologies for KPI, data quality standards and reporting. Implemented strategy for six sigma compliance.

• Conducted training workshop & maintained strong relationships with agencies, clients & business units.

Verizon Business, Irving, TX 12/2003 – 8/2006

Manager - Target Marketing Analytics, Modeling and Strategy, Product Mgmt/Prod Development

(6/2004 – 8/2006)

• Led the quantitative analysis of $14 Billion Enterprise Services accounts. Designed and developed monthly, quarterly & yearly customer insight reports to enhance ESG decision support capabilities using SQL server, SPSS, SAS etc. Analysis helped the revenue growth by 2% year / year

• As a single point of contact for Target Marketing group conducted comprehensive customer data analysis for enterprise customers using internal / external data sources (Goldmine, B3, D&B, Harte Hanks). Conducted variance analysis, forecasting, trend analysis, revenue performance.

• Conducted database marketing, analysis of TBR, customer intelligence data, segmentation data, competitive intelligence and financial reporting using analytical & software skills to process the data.

• Implemented statistical methods for target marketing, data mining, & forecasting. Conducted market sizing and opportunity analysis. Worked with several business units to develop sales & revenue analysis and planning for sales growth in Healthcare, Financial, Education, Retail and Governments sectors.

• Developed sub-segmentation analysis based on internal /external data, business demographics, spatial analysis, and expenditure data that accelerated Verizon’s services sales in a $200 B Enterprise market.

• Managed vendors/agency to conduct market research in major markets for telecom business planning. Conducted training workshops, product demos and webinars for clients and sales & marketing teams.

Product Manager - Solutions Architect - Fast Packet, wholesale and Retail Markets

• Directed and managed all aspects of product development including product architecture design, business & functional requirements, testing and deployment. Managed client relationships and IT teams.

• Created conceptual domain model & solution architecture for pricing and ordering of National & Local ATM, Frame Relay services, Private Line and integration with billing.

• Analyzed fast packet (Frame Relay, ATM) Private Line (HSPL) networks to determine the proper mix of facilities based POPs and virtual POPs to provide national coverage for high-speed data services.

CLECsolv Inc, Texas 8/2000 – 12/2003

Director Product Management

• Founding member of the startup for CLEC solutions provider. Managed customer relationship and technical marketing. Provided direction in product development, database marketing, analytics, campaign management, go-to-market strategies and planning. Conducted competitor analysis.

• Assigned as Project Manager R&D at Texas A&M University Systems, Prairie View, Texas

5/2002 – 12/2003 - Broadband Center of Excellence Communications Technology

• Assigned as Engineering Consultant at SPRINT / Corning Operational Test Lab Keller, Texas

8/2001- 4/2002 –Networks and Software Applications

GTE Communications Corporation, Irving Texas 4/1998 – 10/2000

Systems Engineer/Product Manager - Sr. Member Technical Staff

• Managed a team of IT architects & developers. Worked closely with customers through the full life cycle development. Rolled out versions 1- 4.2 of OSS “Retail Express”. Participated in defining the scope and objectives of application development project and reporting with Crystal Reports.

• Managed high-level design, requirements, planning, solution architecture and development of 3-tier web based (used C++, SQL server, CORBA, VBA, HTML, EDI-X12) Operations Support System (OSS) for CLECs, including order entry, work-flow, provisioning, & customer care system. Directed deployment in call centers with over 3000 users and 24x7 operations.

• Oversaw daily production of call center applications through full development lifecycle (SDLC). This OSS increased the total volume of processed orders from 60,000 to 420,000/yr (up by 600%) with a savings of $22 million in its first year of operation; it also eliminated a 12,000-unit backlog.

SOFTWARE TOOLS & TECHNIQUES

SQL Server 2008 R2, SAS, SAS Miner, SPSS, D&B, Microsoft Office, OLAP, ETL, Data Mining Techniques, Cluster Analysis, Regression and Time Series, Factor Analysis, Trend Analysis, Reporting Databases Design

MAJOR ACCOMPLISHMENTS

• AT&T: Managed planning, performance analysis & reporting of 600+ regional & national Consumer Marketing Campaigns for mass market & multicultural segments across multiple media (budget $60 M/year)

• Verizon: Managed analysis & reporting of $14 B Enterprise Services – Analysis led to growth year/year

AWARDS

• 2008 Outstanding Performance Award – Marketing Campaigns & Analytics

• 2005 Recognition for outstanding performance in Target Marketing (Verizon)

• 1999 Leslie H. Warner Technical Achievement Award for Technical Excellence (GTE)

• 1998 GTE Chairman’s Leadership Award - Team Leadership

EDUCATION

• M.S. Physics University of Oklahoma at Norman 1988

• B.S. Physics University of Oklahoma at Norman 1984

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