Roberts 2009 Resume

HERBERT J. ROBERTS

** ***** **** **** ***********@***.*** H: 914-***-****

Irvington, NY 10533 C: 914-***-****

PROFILE

Results-driven senior financial executive with prominent roles in expanding business and revenue for companies ranging from start-ups to large established corporations through development and implementation of strategic plans. Highly effective leader with proven success in negotiation, administration and closing of multi-million and billion dollar deals. Expertise in creation and seamless cross-integration of finance, planning, accounting, tax and information systems. Known for ability to minimize losses and maximize profits. Skills include SEC/SOX/404/IRS compliance, IPO’s, Road Show presentations, fund raising, market and P&L analysis, portfolio management, strategic planning, mergers and acquisitions.

EXPERIENCE

JUNIPER CONTENT CORP., New York, NY 2007-Present

Publicly held (JNPC) media and entertainment company focused on branded content services in high growth markets across multiple distribution channels. The Company provides television services through Sorpresa the nation’s first children’s cable television network broadcast exclusively in Spanish, third party network origination services and third-party production services.

Senior Vice President, Chief Financial Officer, Secretary and EVP Sorpresa

 Responsible for finance, planning, accounting, regulatory reporting, investor relations, fund raising and information systems for Juniper.

 Manage Sorpresa’ network origination, production services and on-line businesses.

 Designed and implemented company wide online accounting, budgeting, forecasting and reporting systems.

 Directed all 404 compliance documentation and testing.

 Created five year strategic plan and annual budget.

 Fund raising.

VIDEONET3.COM, Pompton Lakes, NJ 1999-2007

Provider of financial (including interim CFO) and engineering advisory services to the cable television, video game, Internet and consumer products industries including: IPO’s, financial analysis, capital formation, SEC/SOX/IRS compliance, financial systems and controls.

Chief Financial Officer, Treasurer, Co-founder

Assignments:

Uprising Studios, LLP: Interim Chief Financial Officer

International video game developer with offices in Los Angeles, CA and Shanghai, China

 Created Uprisings’ Investor Presentations including a five year strategic plan detailing future growth strategy.

 Organized and led company’s equity and debt fund raising activities.

 Hired all legal, accounting and financial employees in Los Angeles creating Uprisings’ administrative organization.

Castle Brands, Inc: Chief Financial Officer and Treasurer

Publicly held (AMEX:ROX) emerging developer and global marketer of premium branded spirits sold throughout the world from offices in New York, Houston and Dublin, Ireland.

 Responsible for finance, planning, accounting, regulatory reporting, investor relations, fund raising, inventory management, human resources and information systems.

 Developed, implemented and oversaw company wide budgeting and forecasting systems.

 Organized equity and debt fund raising activities.

 Reorganized and oversaw the company’s system of internal financial and management controls including: Accounting Policy & Procedures Manual and Employee Policy Manual.

 Developed Investor Relation policies, procedures and presentations.

Nival Interactive, Inc: Acting Chief Operating and Chief Financial Officer International video game developer whose almost three hundred employees produce award winning games sold throughout the world from offices in Los Angeles, CA and Moscow, Russia.

 Hired to transform Nival from a small Russian studio into an international video game developer.

 Created five year strategic plan detailing Nival’s future growth strategy.

 Organized and led company’s equity and debt fund raising activities.

 Hired all legal, accounting and financial employees in Los Angeles and Moscow creating a worldwide administrative organization.

 Developed, implemented and oversaw company wide accounting, financial reporting, budgeting and forecasting systems.

 Created and oversaw online management information system designed to keep senior management up to date on all financial and operating issues regardless of their location.

HELICON CORP., Englewood Cliffs, NJ 1990-1999

Company that operated cable TV systems, Internet service providers (ISPs), telecommunication networks, radio stations and real estate investments in 14 states.

Senior Vice President, Chief Financial Officer, Treasurer

 Expanded business valuation from $72M to $600M in 9 years by facilitating and integrating more than 40 acquisitions of ISPs, cable stations and networking companies.

 Took Company public. Directed and controlled SEC filings including: S-3, 10K, 10Q and 8K.

 Refinanced existing debt by negotiating $150M of private equity and public debt through consultation with advisors, road shows and presentations.

 Negotiated $500M in senior debt facilities through presentations to bond buyers, potential customers and business contacts, resulting in refinancing of existing debt.

PRUDENTIAL-BACHE CAPITAL FUNDING, New York, NY 1988-1990

Division of Prudential-Bache Securities, now known as Prudential Securities, an international full service brokerage and investment firm.

Vice President, Merchant Banking

 Coordinated negotiations and closings for 25 deals ($4.5B) in 20 months, risk management, monitoring of investments, and periodic reports for $900M merchant-banking portfolio.

CBS TELEVISION NETWORK, New York, NY 1984-1988

Division of CBS providing broadcast television programming to America and the world.

Assistant Controller

 Established financial reporting, accounting and treasury functions for CBS Broadcast International, CBS/Blackhawk Cable and SportChannels/American Movie Classic/Bravo.

CBS, INC., New York, NY 1981-1984

Company overseeing the activities of the CBS Broadcast Group, CBS Records, CBS Publishing, CBS Musical Instruments and CBS Toys.

Assistant Director, Finance

 Ensured company-wide and division compliance with AICPA policies.

 Directed and controlled all SEC filings, including 10K, 10Q and 8K, for CBS.

ARTHUR YOUNG & CO. /TOUCHE ROSS & CO., New York, NY 1977-1981

Public accounting firm.

Senior Accountant

 Directed financial statements and related SEC filings and performed audit functions.

EDUCATION

MBA, Management – New York University 1987

BA, Accounting – City University of New York 1977

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