LR-Resume

LAWRENCE B. REISS

*** **** **** ******, #** • New York, New York, 10021

212-***-**** • 646-***-**** (Mobile) • *******@*****.***

PROJECT DIRECTOR: Product Development, Interactive Media & Brand Marketing

Project management leader and MBA with 12 years experience developing and executing strategic marketing initiatives for a wide variety of multimillion- and multibillion-dollar international corporations. Expert in online marketing and interactive media, adept at motivating cross functional teams to peak levels of performance. Reputable for turnkey client service focusing on building efficiency, streamlining processes, and instituting best practices across departments.

AREAS OF EXPERTISE:

________________________________________

Project Management • Process Development • Strategic Planning • Project Timelines • Resource Allocation • Interactive Media • Marketing, Advertising, Communications • Client Relations • Globalization/Internationalization • Managerial Leadership • Mentoring • Issue Escalation/Resolution

________________________________________

PROFESSIONAL EXPERIENCE

STARWOOD HOTELS & RESORTS WORLDWIDE, INC., White Plains, New York • 2006-2008

International hospitality and brand corporation with more than 150K employees worldwide.

Digital Media Product Development Project Manager

Oversaw multiple, simultaneous corporate, global, and brand-specific internet based initiatives, encompassing new brand launches, Web site redesigns, customer and transactional Web experience projects, and online compliance issues. Managed a project team of up to 15 technology, quality assurance, and copy writing professionals as well as 3rd party vendor representatives. Conducted turnkey project management from planning project schedules and monitoring deadline completion to directing budgets and communicating project updates with key stakeholders. Interface with company’s international offices and call centers. Responsible for ensuring that all team members, business units, and any third party agencies understand the scope, direction and timeline of a project.

• Boosted site traffic 48% and secured the Web Marketing Association’s “Best in Industry” award by project managing the redesign of the StarwoodMeetings.com site, launching the project under budget and 4 months ahead of schedule.

• Increased online sales 30% in 4 months by leading the transformation and record-breaking 6-week, under-budget re-launch of a Starwood/AAA co-branded Web site.

• Expanded sites to a global market reach by navigating the translation of the project into 7 languages.

• Revolutionized project communication and process documentation by introducing a centralized, formal method for team communication and a procedure for monitoring work progress.

• Project managed multiple web enhancement initiatives sponsored by various business units, including: hotel brands, e-commerce, legal/internet compliance, revenue management, digital and customer communications, and customer insights & analytics.

CABLEVISION, Jericho, New York • 2004-2005

Public media corporation offering one of the nation’s largest cable systems.

Director of Interactive Media

Headed interactive media initiatives for an HDTV satellite product called VOOM. Responsibilities included search engine marketing and optimization, online advertising, e-newsletters, and maximizing the overall online customer experience. Managed a 2-person department as well as project-specific teams of copy writers, graphic designers, and quality assurance professionals.

• Slashed service cancellations 25% and improved customer service and client retention by developing and implementing a customer communication tool for updating each customer on their individual installation timeline status.

• Raised site traffic 40% and generated a 5% increase in leads by revamping advertising creative and moving ad buys to better reach our target market.

ARABESQUE RECORDINGS, New York, New York • 2003-2004

International retail, catalog, and online music distributor.

Internet Project Manager (2003-2004)

Spearheaded the creation, development, and implementation of a new online sales business model, project managing entire launch of corporate Web site from conception and enabling company to compete in the emerging digital music arena. Set up distribution channels, and partnerships, both domestically and internationally, and designed a process and system for receiving online payments. Implemented an electronic centralized order fulfillment process, where products were shipped to and from a centralized warehouse, and where sales and inventory information was available in real time.

• Successfully launched site in tight 5 month timeframe, on budget, and realized an immediate 60% increase in site traffic and record-breaking sales in the 1st week.

• Skyrocketed sales 25% and jumped Web site traffic another 60% by identifying a pattern of lost international sales, researching international distribution options, and developing partnerships with foreign distribution companies in 12 key markets.

WORLDNOW, New York, New York • 2000-2003

Provider of an online content management tool marketed to TV news stations nationwide.

Senior Production Manager (2002-2003)

Promoted to launch a new division dedicated to improving clients’ online advertising and sales results. Introduced campaign-success measurement tools and formalized procedures for online marketing program development.

• Slashed client’s online advertising cancellation rate more than 60% in 4 months by restructuring their online sales.

• Raised client’s Web traffic 30% through a new advertising campaign.

• Dramatically improved clients’ sales teams’ results, receiving corporate recognition, through the development of an online sales tool kit initiative.

Senior Communications Executive (2001-2002)

Promoted to 2nd in command of a newly created department to manage all client communication and address customer dissatisfaction levels, overseeing a 7-person team of communications and technology executives.

• Reversed general climate of client dissatisfaction by establishing a formerly-absent culture of superior customer service.

• Instituted a proactive approach to addressing client issues by developing processes for resolution and tracking of reported problems.

• Led cross functional teams to develop and launch a TV news content management system product and a direct email system.

Affiliate Relations Account Executive (2000-2001)

Launched 25 TV news Web sites, each within an 8-week timeframe, directing design, development, quality assurance, client relations, and onsite client training. Key in cross-functional product development teams.

• Created best practice guidelines to assist client stations in determining Web site layout.

Additional Experience:

Affiliate Relations Coordinator, 24/7 Media (1998-2000)

Business Development Coordinator, Arabesque Recordings (1996-1998)

EDUCATION

Master of Business Administration in Marketing (2006)

Bachelor of Arts in Political Science (1996)

Syracuse University, Syracuse, New York

Contact this candidate