Creative Director - Graphic Design

Education

*.** - *.** State University of New York College at Oneonta Bachelor of Arts, Mass Communication, Concentration: Production Minor, Graphic Design

1.07 - 3.07 Hofstra University Continuing Education, HTML Website Development and Design

Work.Experience

1.05 - 2.10 Premium Capital Funding, LLC, dba Topdot Mortgage

Creative Director - Graphic Design

- Identified marketing initiatives through client research and industry analysis.

- Translated business needs into visual solutions, ensuring the quality, accuracy and cohesiveness of the firm’s publications, from the initial formatting and laying out of files to the editing of copy and the execution of finishing touches.

- Created, tracked and evaluated internal metrics and management reporting to identify marketing performance and effectiveness of programs, offers and promotions. More specifically, driving both external and internal communication and position.

- Conducted a series of multivariate tests on corporate website application forms that produced substantial lift in home purchase conversions. Piloted branding awareness nationwide, including design, creation and direction on all marketing collateral, advertisements and public relations both internally and externally.

- Created profitable regional promotions with the NY Mets, LI Ducks, Hofstra - - Pride and Ronald McDonald Charity. Analyzed data from web to create customized reports calculating key performance indicators, metrics, and trends.

- Identified action items to improve key website performance goals. - - -

- Demonstrated leadership skills through excellent working relationships with executives, department heads, IT, vendors, partners, and industry affiliates, in-general.

- Responsible for internal momentum through employee retention programs, promotions and incentives.

5.04 - 12.04 WLNY TV55 - Melville, NY

Production Assistant Intern

- Operated and controlled camera / prompter for weekly show tapings.

- Developed voiceover scripts for commercials.

- Designed subject graphics for key stories during on-air broadcasting.

- Received satellite feeds for further editing utilizing both linear and non-linear editing machines. Managed networking and promotional events.

Special.Project

01.06 - 05.06 Brand Identity and Development - Topdot Mortgage

Worked directly with outside creative agency in the identification, development, implementation and release both internally and externally of Topdot Mortgage.

Freelance.Design

Monterey Peninsula Auto Sports Center Seaside, CA

Developed sales brochures, newsletters, product highlights and special event invitations.

Our Lady Queen of Martyrs Centerport, NY

Design tri-fold brochures for annual outings and large format posters.

Neil H. Greenberg Assoc. PC Westbury, NY

Design Transform website into a polished, law firm’s site with special focus on overtime.

CeCe Event Planning Farmingdale, NY

Designed logo identity, business cards, website and marketing collateral.

BreatheNFlow Yoga Long Island, NY

Designed logo identity, business cards, website and marketing collateral.

Rooter Rooter Service Farmingdale, NY

Designed fresh, stylish plumbing website.

Bettina Marks, INC Long Beach, NY

Transferred art sketches to digital designs and prepared dinnerware presentation proposals to potential buyers.

The Beach House Bar and Grill Long Beach, NY

Designed large format posters for special events and nightly promotions.

Rain Maker - The Storm Brooklyn, NY

Designed album covers for first and second album and new release collateral.

Computer.Software.Platforms

Platforms: Mac / PC

Software: Expert:

Adobe Creative Suite

QuarkXpress 7

Macromedia Dreamweaver

Microsoft Office Suite

Micosoft Sharepoint

Intermediate:

Macromedia Flash

HTML

Java Script

CSS

References.Samples

Furnished upon request.

Contact this candidate