Marketing Manager

Jennifer Wiblishouser

**** * **** **, *******, AZ 85041

*************@*****.*** 402-***-****

Marketing Management

Strategic Planning / Managing Budgets / Managing ROI

Highly qualified marketing manger recently relocated to Phoenix and looking for the next great opportunity.

I have over 12 years of marketing and management experience. I have proven track record for producing

results-oriented campaigns while optimizing budgets and increasing the bottom-line. I have the ability to

work proactively and drive unprecedented results using a multi-media approach.

Core competencies include:

Multi-Functional Team Management Marketing Plan Implementation Brand Marketing Budget

Management Problem solving and problem resolution Product Development Forecasting and Data

Analysis Direct Marketing Recruitment & Staffing Integrated Marketing Campaign Management

Project Management ROI Management Business Development

“Jennifer is a rising star whose leadership is simply unmatched. I witnessed her effectiveness while leading

highly visible, cross-functional marketing initiatives. Moreover, she brings a profitable, innovative approach

to targeting and engaging consumers within limited resources and funding.”

--Eric Hartel, Product Manager

___________________________ Professional Experience _________________________

Sr. Marketing Manager/Consultant -2012

Challenged develop all strategic marketing activities and overall brand perceptions. I managed a cross-

functional team of online merchandisers, web developers and creative personnel.

Achievements:

• Improved call/booking ratio by 15% within first month

• Created a timeline for tracking key marketing dates

• Increased email volume by over 10% within first 6 weeks

• Managed website redesign for over 5 sites

Account Manager, 2011-2012

UMarketing – Omaha, Chicago, New York, Columbus

UMarketing is a full-service advertising agency who delivers smart ideas and real-time measurement

Challenged to develop Omaha as a viable market for UMarketing including: maintaining strong relations with

current clients while trying to develop additional client base though new client acquisitions. Responsible for

managing internal and external partners and negotiating with marketing agents. This position was 50% sales

and 50% marketing. Industries include: Banking, Credit Card (VISA, MC, Discover and AMEX), Sports

Marketing, Life Insurance, Health Insurance, Financial Planning, Education and Non-Profit

Achievements:

• Increased Q1 ROI for existing clients by over 200% (2011-2012)

• 5 potential new client presentations in first year – this was more than the last 3 years combined

• Met budget and sales targets for 2011 and projected to exceed sales target in Q1 2012

• Improved corporate visibility by coordinating company presence with executive management

• Lead integration of new budgeting tools to assist in better measuring ROI

Marketing Program Manager, 2008-2011

Mutual of Omaha – Omaha, Ne

Mutual of Omaha is a leading provider of life, health and other financial services related products

Challenged to develop and implement a customer loyalty and retention strategy to help mitigate first year

policy lapse - this strategy included extensive competitive analysis, web/telemarketing initiatives and direct

mail aimed at informing and educating consumers about the importance of insurance. Data and analytics were

used to determine how response trends and helped drive future testing and promotional goals.

Achievements:

• First positive bottom-line results for new rider implementations in over 10 years

• Used data mining to find 46% additional customers for cross-sell campaigns

• Managed a $14mm budget and met expected ROI

• Managed multi-functional staff of 4-8 associates

• Researched and developed marketing plans for 10+ alternative media campaigns

Analyst/Campaign Coordinator/Lead Analyst, 1999-2008

Physicians Mutual, Omaha Ne

A full-service insurance company offering products ranging from Life Insurance to Health Insurance and

Medicare Supplement to Dental

During my 9 years, I was challenged with developing a win-back strategy for lapsed customers and providing

value add proposition to keep active business from a lapsed status. Responsible for managing marketing

team and facilitating communications with non-marketing areas within the company. I was responsible for

marketing programs from conception to analysis stage. Understanding data for list and reading back-end

results were used for continued marketing tests/campaigns.

Achievements:

• Decreased lapsed customer rate by 25% in 3 years

• Developed over 40 new multi-media campaigns

• Lead efforts to develop 5 new products in existing categories and 1 new product line

• Assisted in the multi-million dollar corporate re-branding effort as the marketing liaison

• Led efforts on building new, internal functionality to assist with managing budgets, lead attribution

and customer contact management

___________________________ Additional Work Experience ___________________________

Adjunct Professor

Kaplan University – 2010-Present

___________________________ Education ___________________________

Master of Business Administration (MBA)

Bellevue University

Bachelors of Science – Marketing and Marketing Management

University of Nebraska

__________________________ Professional Associations __________________________

Board Member/Treasurer

Mid-American Direct Marketing Association (2004-present)

Member

American Marketing Association (2011)

Member

Greater Omaha Young Professionals (2009-2011)

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