Marketing Professional
Resume:
Marsha L. Erskine
**** ********* **** ******, ** 77379
281-***-**** ********@*****.***
PROFESSIONAL EXPERIENCE
CRM Marketing Group Houston, TX
Account Manager
Responsible for maintaining relationships with over 30 ophthalmology clinics throughout the United States and Canada and assisting them with all internal and external marketing efforts as well as internal documents pertaining to patient appointments
- Trained, mentored and supervised Media Director
- Primary agency liaison for clinic enrollment in a national LASIK Surgery Study
- Acted as patient and press relations liaison for client’s annual Gift of Sight charity event
- Assisted Director of Operations in securing agency services contracts
- Analyzed call data to evaluate the success of various marketing campaigns
- Made recommendations to clients regarding campaign strategies
- Initiated website design and development projects
- Initiated and assisted with development and production of all internal and external marketing items
Brochures
Radio and Television Commercials
Print Advertisements
Outdoor Billboards
Social Marketing Materials
Patient Folders and Forms
Media Director
Responsible for annual budget recommendations, executing plans, negotiations and maintenance of all broadcast and non-broadcast media schedules for agency clients
- Researched market conditions and competition for new business pitches
- Oversaw commercial and advertisement delivery
- Analyzed new advertising methods
2004-2005
Gillcook Advertising Houston, TX
Media Director
Responsible for execution, planning, negotiation and maintenance of all broadcast and non-broadcast media schedules
- Researched and assisted in new business pitches
- Provided training for media assistant in all areas of media negotiation
- Oversaw commercial and advertisement delivery
- Supervised invoice reconciliation for agency clients
- Analyzed post buy schedules to ensure fulfillment of contracts
- Reviewed new advertising methods
- Provided training for media assistants in all areas of broadcast negotiation
2000-2003
Rubin Postaer and Associates Irving, TX
Broadcast Media Negotiator
Executed negotiation and maintenance of broadcast media schedules for agency clients
- Analyzed post buy schedules to ensure fulfillment of contracts
- Worked with media planners in selected areas of broadcast media planning
- Provided training for media assistants in all areas of broadcast negotiation
1998-2000
Rives Carlberg Houston, TX
Broadcast Media Negotiator
Executed negotiation and maintenance of broadcast media schedules for agency clients
- Researched, negotiated and assisted in the execution of added value packages
- Worked with agency and media representatives to maintain client budgets
- Analyzed post buy schedules to ensure fulfillment of contracts
- Provided training for media assistants in all areas of broadcast negotiation
1997 to 1998
Moroch and Associates Dallas, TX
Media Negotiator
Executed negotiation and maintenance of broadcast media schedules for agency clients
- Researched, negotiated and executed added value packages
- Analyzed post buy schedules to ensure fulfillment of contracts
- Worked with agency and media representatives to maintain client budgets
- Participated in selected areas of broadcast media planning
1996 to 1997
The Northway Group Dallas, TX
Media Negotiator/Planner
Researched and executed the planning and purchase of broadcast and non-broadcast media buys
- Prepared client expenditure and market information
- Worked with agency and media representatives to maintain client budgets
- Reconciled client invoices
- Reviewed and researched new advertising methods
- Provided clients with in depth media and market research and analysis
EDUCATION
SAM HOUSTON STATE UNIVERSITY Huntsville, TX
Bachelor of Arts Degree, Speech Communication
Minor-Radio, Television, and Film August 1994
COMPUTER SOFTWARE
- Microsoft Office
- Tapscan 2000
- Donavan Data Systems
- Media Professional
- Smartplus
- Scarborough Research
- Strata
References are available upon request
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