Manager Sales

C U R R I C U L U M V I T A E

SONIA ERRERA

LARGO ITRI, 18

***** ****-*****

Tel. +39-338*******

e.mail ***********@*****.***

Personal Data:

Nationality: Italian

Place and date of birth: Rome, Italy – January 12, 1971 Address: Largo Itri, 18 – Rome 00177 Italy

INTERNSHIP Summer 2011

Work

Experience:

7 JAN 2002- CURRENT

Strategic Planning Group Department

MPG Global Media Agency (HAVAS Media Group)

NEW YORK, NY (US)

CONCORDIA HOSPITAL for SPECIAL SURGERY

(www.spalla.it)

MARKETING PR and COMMUNICATION MANAGER

• Support the development of the marketing and communication strategies for project and campaigns

• Liaising with the invited international speakers (from dealing with daily enquiries to drafting/writing guidelines; collecting speakers’ presentations, resumes, abstract books, etc.);

• Devise educational activities by planning and coordinating the programme of conferences/congresses and workshops.

• Public relations and sales activities: looking for and contacting potential sponsors/partners to finance our events (selling exhibition space/boots ); including benefits implementations and client relationship development; Work with them to establish key campaign / media messages

• Develop and provide any relevant promotional materials (e.g. digital and physical brochures, flyers, posters, programs, etc) supporting the product key messages.

• Promotion activities: coordinating opportunities with the medias (TV and newspapers), by facilitating interview questions; preparing and writing articles to be published in major national newspapers aimed at advertising the activity

• Organisation and supervision/logistics of events: liaising with potential venues, gathering quotes from venues owners, assessing cost estimates of congresses, negotiating prices and selecting the most appropriate venue for each event; supervising staff on site, organising logistics of the events

Digital Marketing:

• In collaboration with our company Webmaster, responsible for the contents of the company website. Assist Digital Marketing team on social media projects, especially on site implementation.

• Looking for/finding publishers and editing and promoting two specialist books: “L’artroscopia di spalla”, presented at the AAOS (Chicago, USA), and “Atlas of Functional Anatomy of the Shoulder” presented at the “Arthroscopy, Arthroplasty, Fractures 2008” - 25th Annual Meeting (Hyatt Regency La Jolla, San Diego) and “Shoulder Instability - Alternative Surgical Techniques”.

• Promoting and selling books to 'Health & Medical companies”

• Develops marketing tools and globally organized marketing activities in support of the product “WEDGED PROFILE PLATE – Arthrex Inc. i

Nov. 1999- May 2001

MERCK SHARP & DOHME ITALIA SpA (Rome)

Marketing and Communication Assistant:

• Writing marketing reports, including the analysis of competitors’ position in the market and establishing sales forecast for Merck

• Planning and organising congresses in an international settings

• Gathering market data, drawing up market estimates

• Translating and preparing product leaflets for the German market

• Working together with the Product Manager to assess and select promotion and communication material.

• Participating in the launch of the medicine “VIOXX” on the Italian market

March 1998– November 1999

DETAU s.r.l.- Rome

• Collaborated with the sales and distribution manager, mostly dealing with public relations. English translation and graphics of the company’s technical documentation. Supervised internal courses, prepared course announcements and the Brochure for printing. Arranging travel and accommodation for staff members from other parts of Italy. Coordinating on site all activities .

Education: 1998

DEGREE (Laurea) in Political Science (specialized in International Politics) from the University “La Sapienza” of Rome (Italy)

1990

Diploma in Economics and Foreign Languages from the Istituto Tecnico Commerciale “Pietro e Maria Curie” of Rome.

Languages

English – Excellent, written and spoken

German – Good, written and spoken

Intensive Courses:

University specialization - Karl Franzens Universität Graz (AUSTRIA) Completed the examination in the German language - International Law and International Organizations (academic year 93/94).

May 1995- July1995

Eckerseley School of English of Oxford

May 1992- August 1992

Basil Paterson College of Edinburgh

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