Public Relations Sales

Joyce Tarr ****.*****@*****.***

**** **** **. ***. * Tel: 619-***-****

San Luis Obispo, CA 93401

Objective: Seeking a position in the lifestyle public relations industry where I can utilize my knowledge of the restaurant and hospitality industry along with my communication, organization and writing skills.

Education:

California Polytechnic State University, San Luis Obispo 2006-2011

• Bachelor of Science – Journalism

Concentration – Public Relations

• Minor – Wine and Viticulture

Public Relations Experience:

Senior Project

Social Media Trends in the Wine Industry

• Research paper about the past, current, and future trends of social media

• Survey conducted about the use of social media in the wine industry; Temecula, Paso Robles and Napa regions

• Paper analyzed the benefits of public relations and social media in the wine industry

Central Coast Public Relations Firm (CCPR)

Clients: Keller Williams Realty and Mobility Therapy

• Wrote press releases for Keller Williams Realty events

• Designed invitations for Keller Williams’ various events

• Wrote commercial script for Mobility Therapy

• Researched both clients’ company

• Designed monthly newsletter

Public Relations Consultant

Client: The Power of Ten Event

• Designed scholarship program

• Wrote press releases

• Attended events and interviewed guests for an online promotional video

• Designed a PR campaign for Snow Day Farmer’s Market

Public Relations Consultant

Client: California Polytechnic State University Administration

• PR campaign for the Western Association of Schools and Colleges

• Managed social media outlets

• Designed flyers/brochures and distributed across university campus

Internship:

Granada Bistro & Borracha LLC December 2010 – March 2011

• Worked for a 2-in-1 business

• Researched wines from across the world

• Managed monthly newsletter for both companies

• Re-designed Facebook page

• Guerrilla Marketing campaign to distribute and market new lunch promo for the businesses in downtown San Luis Obispo

Skills and Abilities:

Computer Skills

• Microsoft – Word, PowerPoint, Excel

• Social Media – Facebook, Hootsuit, Mailchimp, Twitter, YouTube, Flickr, Photobucket

• Hardware – PC, Mac

Journalism Skills

• Press Release

• Media Kit

• Public Relations campaign

• Advertising campaign

• Script Writing

Membership/Clubs:

• Public Relations Student Society of America 2010-Present

• Math Club 2002-2006

Work Experience:

Marisol at the Cliffs Resort Shell Beach, CA

Server May 2009 – May 2011

Banana Republic San Luis Obispo, CA

Sales Associate October 2008 –

January 2009

Coco’s Restaurant and Bakery El Cajon, CA

Server 2004-2008

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