Marketing Communications

FELICIA MARKS

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EXECUTIVE SUMMARY

Confident and versatile communicator who can produce client-focused content for proposals, collateral materials, presentations, reports, internal and external copy for Intranet and Internet and strategic support. Well-versed in the financial, health care, outplacement and sales industries. Skilled at seeing the big picture and identifying tasking to facilitate on-time and cost-effective completion.

· Ability to translate conceptual ideas into compelling, clear and accurate written content · Excellent editing, proofing, problem-solving and project management skills

· Understanding of graphic design principles · Able to manage projects under tight deadlines

· Ability to work autonomously and independently · Negotiation, mediation and conflict management skills to resolve complex or disputed issues.

· Passion for well-executed deliverables · Able to influence executives within Marketing & Communications through relationship building and executive-level presence

WORK HISTORY

Contract Work April 2007-Current

The Audit Group Development and implementation of strategic, innovative integrated marketing plans including Sales/Marketing presentations, RFPs, website content and brand identity.

Cardinal Brands (TOPS) St. Louis, MO - Advertising/Catalog Support. Contributed to the development of the overall program design of rollout of the FranklinCovey line. Wrote the copy for promotional advertising circulation with vendors and developed Sales/Training presentations.

Altivity Packaging St. Louis, MO - Executive Assistant to Vice President

Reinsurance Group of America, Inc., - Project Management Coordinator. Worked with Special Projects Division to help measure results from programs across the enterprise and provide metrics to program owners as appropriate. Also, assisted the Human Resource Division on employee surveys and data analysis on Turnover Rates.

Renewable Agricultural Energy, Inc., Denver, COLO and St. Louis

RAE Operations/St. Louis Office Administrator and Public Affairs 2006-2007

Sought after by the Agricultural Industry for writing and communication skills in their quest to better educate the public, and private officials about the benefits of ethanol. Worked with subject matter experts and capital engineers to develop client-focused literature and information.

Right Management Consultants - St. Louis, MO 2002 – 2006

Client Service Associate

Worked with the Sales and Delivery Team to provide highly customized products and materials for the St. Louis market, including resume writing, marketing plans, and editing/proofing of RFPs. Tapped by corporate to work on multi-million dollar career transition proposals, culminating in an offer for a National Position, prior to the merger.

· Contributed and assisted in updating standard proposal content on a regular basis.

· Provided other writing/editorial support, resume writing, business proposals, marketing plans, sales presentations

· Worked with senior management in developing career transition materials for local office

Hamilton and Sullivan, Ltd. St. Louis, MO ( Fidelity National Financial NYSE: FNF) 2001

Provider of online banking, wire transfer, cash management and account analysis software products for the

financial services industry

Marketing/Administrative Support Specialist

Worked with Vice President of Marketing to develop employee and company communication materials to meet the company’s challenges of branding, increasing business, and defining corporate culture.

· Implemented standardization process to ensure message consistency, and created platform to share best practices, resulting in increased efficiency and cost savings. Created RFP templates, boilerplate statements and press release templates. Improved RFP process by saving employees about 40% of time by developing standards.

· Wrote, edited, and proofed all marketing materials such as press releases, RFP and RFI proposals and correspondence, increased visibility, credibility and brand recognition

MCI WorldCom, St. Louis, MO 1999-2000

Pre-eminent global communications provider, which operates in more than 65 countries.

Office Manager

Provided comprehensive administrative support to Regional Manager, two Managers and Sales Support Team of 30. Handled confidential material, assured accuracy in correspondence, prepared expenses and travel reports, tracked sales and provided daily and monthly corporate reports.

· Maintained and organized filing system; improved office efficiency, enabling reps to spend more time in field

· Received the MCI Star Award for Excellence in Customer Service and Administrative Support

Hadassah, St. Louis, MO 1998-1999

The largest, international women’s volunteer organization committed to women’s issues and health. Organization was recently nominated for Nobel Peace Prize

Executive Director

Directed all communications involving marketing , development, recruitment, and membership. Dramatically increased funding to the association. Developed and managed speeches, testimony and media talking points for staff and member leadership.

· Designed and implemented a high profile external advisory committee that provided council and direction and created a proactive, aggressive and strategic public relations plan; formed Special Interest groups to create a more diverse cross-section of the population, organized Mentoring opportunities, and initiated Young Leadership Programs

· Led the collaboration and participation of staff and board training; enrolled in the Non-Profit Executive Leadership Training for Non Profit through the University of Missouri; served as the “model” for improvements in the areas of development, recruitment of members and programming; Featured in the Non Profit Times

· Spearheaded the effort to form a local presence in the healthcare community by launching “Check It Out,” program designed to educate young women about Breast Health Awareness. Formed a Nurses Council, wrote the grants to get the seed money, assembled materials and wrote the text for presentations, added a diversity components and implemented the program in less than 90 days. Received outpouring of community support; organized a Conference at the University of Missouri to teach other about the initiatives and hired a part-time specialist to oversee the program. Recipient of the Komen Foundation Award for Outstanding Programming

St. Louis Jewish Light Newspaper, St. Louis, MO 1993-1998

Associate Editor

· Served as a major player in bringing awareness to the community on the issues of AIDS and Mental Illness. The Mental Illness piece was presented and distributed at a health conference in Washington, D.C.

· Designed and implemented media relations training program for the community. This strategy helped community members learn how write press releases for the media and the appropriate protocol; improved communication between the readership, reduced time spent on editing community press releases

EDUCATION

Washington University, St. Louis, MO

B.A. English; minor in Education

Certificate—University of Missouri, St. Louis, Executive Trustee Program for Leadership in Non-Profits

SELECTED ACCOMPLISHMENTS

Governor’s Fitness and Health Leadership Award

National Council of Jewish Women’s Emerging Leader Award

Simon Rockower Award for Journalistic Excellence -- Special Section – Editor

Simon Rockower Award for Journalistic Excellence – Special Section – Co-Editor

Simon Rockower Award for Journalistic Excellence –Community Guidebook – Co-Editor

Simon Rockower Award for Journalistic Excellence –Community Guidebook – Co-Editor

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